social-media-post

name	social-media-post
description	Generate optimized social media posts for Threads, X (Twitter), and LinkedIn. Analyzes platform algorithms, applies best practices, and creates engaging content tailored to each platform. Local skill for Navigator marketing only.
allowed-tools	Read, Write
version	1.0.0
local-only	true

Social Media Post Generator Skill

Generate platform-optimized social media posts using algorithm insights and best practices.

Note: This is a LOCAL skill for Navigator marketing only. NOT included in the plugin distribution.

When to Invoke

Auto-invoke when user says:

• "Create a Threads post about [topic]"
• "Write a social media post for [announcement]"
• "Generate X post for [feature]"
• "Create LinkedIn announcement for [release]"
• "Write Threads post like option 5"

What This Does

Platform-Specific Workflow:

1. Analyze Content: Extract key points, features, value propositions
2. Apply Platform Rules: Character limits, formatting, hashtag strategies
3. Optimize for Algorithm: Engagement tactics, timing recommendations
4. Generate Variants: Multiple options (short, medium, detailed)
5. Include Metadata: Character count, hashtag suggestions, posting time

Platforms Supported: Threads, X (Twitter), LinkedIn

---

Platform Specifications

Threads (Instagram)

Character Limits:

• Standard post: 500 characters
• Long-form (with attachment): 10,000 characters
• Display: Shows "Read more" after ~500 chars

Formatting: ✅ Bold, italic, underline, strikethrough ✅ Emojis (count toward limit) ✅ Bullet points (using • or -) ✅ Line breaks ❌ No hashtags in Threads (algorithm ignores them) ❌ No clickable links in body (use link preview)

Media:

• Images: Up to 10 per post
• Video: Up to 5 minutes
• Link previews: Automatic from URLs

Algorithm Priorities (2025):

1. Engagement (40%): Likes, comments, shares, reply views
2. Recency (30%): Fresh content gets priority
3. Interest/Relevance (20%): Based on user's past interactions
4. Profile Visits (10%): Likelihood user will click profile

Best Practices: ✅ Conversational, authentic tone (not corporate) ✅ Ask open-ended questions ✅ Create discussions, not announcements ✅ Post consistently (1-3x daily) ✅ Use visuals (images/videos boost engagement) ✅ Respond to comments within 1 hour ❌ No direct cross-posts from Instagram/X ❌ Avoid promotional language ❌ No hashtags (they don't work on Threads)

Optimal Posting Times (US audience):

• Monday-Friday: 9-11 AM, 1-3 PM, 7-9 PM ET
• Saturday-Sunday: 10 AM-2 PM ET

Content That Works:

• Behind-the-scenes insights
• Quick tips and tricks
• Relatable experiences
• Open-ended questions
• Industry discussions
• Memes (if relevant)

---

X (Twitter)

Character Limits:

• Standard tweet: 280 characters
• Premium (Blue): 25,000 characters (displays with "Show more")

Formatting: ✅ Emojis ✅ Line breaks (use intentionally) ✅ Mentions (@username) ✅ Hashtags (max 2-3 per tweet) ❌ No rich text formatting

Media:

• Images: Up to 4 per tweet
• Video: Up to 2:20 (standard), 10 min (Blue)
• GIFs: 1 per tweet

Algorithm Priorities (2025):

1. Engagement rate (likes, retweets, replies)
2. Recency (fresh tweets prioritized)
3. Media (tweets with images/video perform better)
4. Authenticity (verified accounts, genuine engagement)

Best Practices: ✅ Front-load important info (first 100 chars) ✅ Use line breaks for readability ✅ 1-2 hashtags max (more hurts engagement) ✅ Include visual (image/video) ✅ Tag relevant accounts (when appropriate) ✅ Tweet threads for detailed content ❌ Don't overuse hashtags (looks spammy) ❌ Avoid link-only tweets (add context)

Optimal Posting Times (US audience):

• Monday-Friday: 8-10 AM, 12-1 PM, 5-6 PM ET
• Saturday-Sunday: 9 AM-12 PM ET

---

LinkedIn

Character Limits:

• Post: 3,000 characters (shows "see more" after ~140 chars in feed)
• Article: 125,000 characters

Formatting: ✅ Emojis (use sparingly) ✅ Bullet points ✅ Line breaks ✅ Bold (using Unicode) ✅ Numbered lists ❌ No official rich text (use workarounds)

Media:

• Images: Up to 9 per post
• Video: Up to 10 minutes
• Documents: PDF uploads

Algorithm Priorities (2025):

1. Dwell time (how long users read your post)
2. Engagement (likes, comments, shares)
3. Relevance (to user's network and interests)
4. Personal connections (1st-degree connections prioritized)

Best Practices: ✅ Professional but authentic tone ✅ Hook in first 2 lines (before "see more") ✅ Tell stories, share insights ✅ Use data/statistics ✅ Ask for opinions (engagement) ✅ Tag relevant companies/people ✅ Post 2-5x per week ❌ Avoid overly promotional content ❌ Don't overuse hashtags (3-5 max)

Optimal Posting Times (US business hours):

• Tuesday-Thursday: 8-10 AM, 12-1 PM ET
• Avoid: Weekends, late evenings

---

Workflow Protocol

Step 1: Content Analysis

Execute: post_analyzer.py

Extract:

• Key announcement/feature
• Value proposition
• Technical details
• Target audience
• Tone (technical, casual, professional)

Example Input:

Topic: Navigator v3.3.1 with nav-upgrade skill
Key features: One-command updates, automatic configuration
Value: 83% time savings (12 min → 2 min)
Audience: Developers using Claude Code

Output:

{
  "topic": "Navigator v3.3.1 plugin update automation",
  "key_points": [
    "One-command updates via nav-upgrade skill",
    "Automatic version detection from GitHub",
    "83% time savings",
    "18 total skills"
  ],
  "value_proposition": "Eliminates manual update process",
  "call_to_action": "Install or update Navigator",
  "tone": "technical-casual"
}

---

Step 2: Platform Optimization

Execute: engagement_optimizer.py --platform threads

Apply Platform Rules:

• Character limit enforcement
• Formatting constraints
• Hashtag strategy
• Media recommendations
• CTA placement

Optimize for Algorithm:

• Engagement hooks
• Question placement
• Visual suggestions
• Timing recommendations

---

Step 3: Generate Post Variants

Create 3 Variants:

1. Short & Punchy (Option 5 style)

   • Under 280 chars (X-compatible)
   • Emoji bullets
   • Clear value props
   • Direct CTA

2. Medium Detailed

   • 300-500 chars (Threads standard)
   • More context
   • Multiple CTAs
   • Conversation starter

3. Long-Form (Threads attachment / LinkedIn)

   • 800-1500 chars
   • Full story/context
   • Multiple sections
   • Rich formatting

---

Step 4: Add Metadata

For each variant, include:

**Platform**: Threads
**Character Count**: 287/500
**Estimated Engagement**: High (question + visual + emojis)
**Hashtags**: None (Threads doesn't use hashtags)
**Media Suggestion**: Screenshot of update command
**Best Time to Post**: Tuesday 9-11 AM ET
**Follow-up**: Reply with technical details after 2 hours

---

Templates

Template: Product Launch (Threads)

[Hook Question]

[Product Name] [Version] just landed:

✅ [Feature 1]: [Benefit]
✅ [Feature 2]: [Benefit]
✅ [Feature 3]: [Benefit]
✅ [Key Metric]: [Value proposition]

[CTA 1]:
[Command/Installation]

[CTA 2]:
[Command/Update]

[Link]

[Conversation Hook]

Example:

Teach your Claude Code to design like a Product Designer.

Navigator v3.3.1:
✅ Figma MCP (design extraction)
✅ Storybook automation
✅ Chromatic integration
✅ One-command updates

Install:
/plugin marketplace add alekspetrov/navigator

Update:
"Update Navigator"

https://github.com/alekspetrov/navigator

What's your biggest design handoff pain point?

Character Count: 289/500 Engagement Hook: Opening question + closing question

---

Template: Feature Announcement (X)

[Feature Name] just shipped 🚀

[Key benefit in 1 line]

[Emoji] [Feature detail 1]
[Emoji] [Feature detail 2]
[Emoji] [Feature detail 3]

[CTA with link]

[Optional: Thread continuation →]

Example:

One-command Navigator updates 🚀

No more manual /plugin update, CLAUDE.md editing, or verification.

✅ "Update Navigator"
✅ 2 min vs 12 min manual
✅ 95% success rate

Install: /plugin marketplace add alekspetrov/navigator

https://github.com/alekspetrov/navigator

Character Count: 241/280 Thread continuation: Technical details, user testimonial, or demo

---

Template: Technical Deep-Dive (LinkedIn)

[Professional Hook - Problem Statement]

[Solution Introduction]

**What we built:**
• [Technical detail 1]
• [Technical detail 2]
• [Technical detail 3]

**The impact:**
[Metric 1]: [Before] → [After] ([Percentage] improvement)
[Metric 2]: [Specific outcome]

**How it works:**
1. [Step 1]
2. [Step 2]
3. [Step 3]

This is what AI-native [domain] looks like: [insight].

[Technical details / GitHub link]

**Thoughts?** [Open-ended question for discussion]

#[Hashtag1] #[Hashtag2] #[Hashtag3]

---

Predefined Functions

functions/post_analyzer.py

Purpose: Extract key points and structure from content

Usage:

python post_analyzer.py --input "Navigator v3.3.1 announcement" --context release-notes.md

Output:

{
  "topic": "...",
  "key_points": [...],
  "value_proposition": "...",
  "tone": "...",
  "suggested_platforms": ["threads", "x", "linkedin"]
}

functions/engagement_optimizer.py

Purpose: Apply platform-specific optimization rules

Usage:

python engagement_optimizer.py --platform threads --content post-draft.md

Output:

{
  "optimized_content": "...",
  "character_count": 287,
  "engagement_score": 8.5,
  "improvements": [
    "Added opening question for engagement",
    "Replaced hashtags with conversation hook",
    "Added emojis for visual appeal"
  ],
  "warnings": ["Consider adding visual (screenshot/demo)"]
}

functions/thread_generator.py

Purpose: Generate multi-post threads for detailed announcements

Usage:

python thread_generator.py --platform x --content full-announcement.md --max-tweets 5

Output: Structured thread with optimal character distribution

---

Examples

Example 1: Quick Feature Announcement (Threads)

Input:

Generate Threads post for Navigator v3.3.1 nav-upgrade skill, short & punchy style

Output:

**Platform**: Threads
**Style**: Short & Punchy (Option 5)
**Character Count**: 274/500

---

Teach Claude Code to automate like a Pro.

Navigator v3.3.1:
✅ One-command updates
✅ Figma MCP integration
✅ Storybook + Chromatic automation
✅ 18 skills total

"Update Navigator" → Done in 2 min

Install: /plugin marketplace add alekspetrov/navigator

https://github.com/alekspetrov/navigator

What workflow would you automate next?

---

**Metadata**:
- Engagement Hook: Opening statement + closing question
- Visual Suggestion: Terminal screenshot of "Update Navigator" command
- Best Time: Tuesday 10 AM ET
- Follow-up: Reply with technical details after 2 hours

---

Example 2: Technical Thread (X)

Input:

Create X thread explaining complete design-to-production pipeline

Output:

**Platform**: X (Twitter)
**Format**: Thread (4 tweets)

---

**Tweet 1/4** (Main)
We just automated the complete design-to-production pipeline.

Figma → Code → Testing in 20 minutes.

Here's how Navigator v3.3.1 makes it work: 🧵👇

(278/280 chars)

---

**Tweet 2/4**
Step 1: Design Extraction

"Review this design from Figma"

Navigator + Figma MCP:
✅ Extracts design tokens (DTCG)
✅ Maps components
✅ Detects drift
✅ Generates plan

15 minutes vs 6-10 hours manually

(195/280 chars)

---

**Tweet 3/4**
Step 2: Visual Regression

"Set up visual regression for Button"

Navigator:
✅ Generates Storybook stories
✅ Configures Chromatic
✅ Creates CI workflows

5 minutes vs 2-3 hours manually

(184/280 chars)

---

**Tweet 4/4**
The result:

Design handoff → Pixel-perfect CI in 20 minutes

All with natural language.
97% token efficiency.
18 skills for complete automation.

Try it: /plugin marketplace add alekspetrov/navigator

https://github.com/alekspetrov/navigator

(242/280 chars)

---

**Metadata**:
- Total thread length: 4 tweets, 899 chars total
- Engagement: Question/discussion starter in replies
- Visual: Attach architecture diagram to tweet 1
- Best Time: Wednesday 9 AM ET

---

Best Practices by Platform

Threads

1. Be conversational: Avoid corporate speak
2. Ask questions: Drive engagement with open-ended questions
3. No hashtags: They don't work on Threads
4. Respond fast: Reply to comments within 1 hour
5. Post consistently: 1-3x daily for best reach
6. Use visuals: Images/videos boost engagement significantly
7. Tell stories: Personal experiences > announcements

X (Twitter)

1. Front-load value: First 100 chars matter most
2. Use threads: Break complex topics into digestible tweets
3. Limit hashtags: 1-2 max, more hurts engagement
4. Add media: Tweets with images get 150% more engagement
5. Be concise: Shorter tweets (200-250 chars) perform better
6. Time it right: Post during work hours for tech audience

LinkedIn

1. Hook early: First 2 lines show in feed, make them count
2. Be professional: But still authentic and relatable
3. Use data: Statistics and metrics boost credibility
4. Tell stories: Case studies and experiences resonate
5. Engage back: Comment on posts in your niche
6. Post less, quality more: 2-5x per week is optimal

---

Usage Patterns

Pattern 1: Quick Announcement

"Create Threads post for v3.3.1 release, option 5 style"

Generates: Short & punchy Threads post with emojis, clear CTAs, character count

Pattern 2: Multi-Platform Campaign

"Generate social media posts for v3.3.1 across Threads, X, and LinkedIn"

Generates: Platform-optimized variants for each channel

Pattern 3: Thread Explanation

"Create X thread explaining visual-regression skill workflow"

Generates: Multi-tweet thread with optimal character distribution

---

Engagement Scoring

Posts are scored 1-10 based on:

• Hook strength (2 points): Captures attention in first line
• Value clarity (2 points): Clear benefit/value proposition
• Engagement prompts (2 points): Questions, CTAs
• Visual appeal (2 points): Emojis, formatting, media suggestion
• Platform fit (2 points): Follows platform best practices

Score 8-10: High engagement potential Score 5-7: Moderate, could be improved Score 1-4: Needs significant revision

---

Version History

• v1.0.0: Initial skill for Navigator marketing (Threads, X, LinkedIn support)

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Last Updated: 2025-10-21 Skill Type: Local (Navigator marketing only) Not included in plugin distribution