campaign-analytics

name	campaign-analytics
description	Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.
license	MIT
metadata	{"version":"1.0.0","author":"Alireza Rezvani","category":"marketing","domain":"campaign-analytics","updated":"2026-02-06T00:00:00.000Z","python-tools":"attribution_analyzer.py, funnel_analyzer.py, campaign_roi_calculator.py","tech-stack":"marketing-analytics, attribution-modeling"}

Campaign Analytics

Production-grade campaign performance analysis with multi-touch attribution modeling, funnel conversion analysis, and ROI calculation. Three Python CLI tools provide deterministic, repeatable analytics using standard library only -- no external dependencies, no API calls, no ML models.

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Input Requirements

All scripts accept a JSON file as positional input argument. See assets/sample_campaign_data.json for complete examples.

Attribution Analyzer

{
  "journeys": [
    {
      "journey_id": "j1"