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Research conference speakers, sponsors, and attendees, cross-reference against your ICP, and produce a tiered networking playbook with per-person personalization, icebreakers, and follow-up openers.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Helps sales reps break into target accounts via Amplemarket. Runs deep research on the company and key people, identifies the buying committee, surfaces possible engagement angles, recommends who to reach out to and why, and creates personalized multi-channel sequences. Use when a rep wants to research, plan, or execute outreach against a target account — net-new or re-engagement.
Interactively refine your Ideal Customer Profile through guided questions, web research, and iterative Amplemarket searches until your targeting criteria are dialed in.
Build a visual, interactive org chart for any target account using Amplemarket and HubSpot MCP data. Combines contact discovery, enrichment, outreach history, CRM deal context, and relationship signals into a single React-based visual. Use this skill whenever the user asks to map an org structure, visualize contacts at a company, understand outreach status across an account, build a stakeholder map, do account-based research, cross-reference with CRM, see account penetration with CRM data, or map a specific team. Trigger phrases include: "show me the org chart for [company]", "who do we know at [company]", "map the buying committee", "show me outreach status for [account]", "pull all contacts at [domain]", "account map", "stakeholder map", "account penetration", "engineering org chart for [company]", "map the product team at [company]", "deal context for [account]".
Map untapped departments and roles within existing accounts to surface expansion opportunities, then find contacts in whitespace areas with personalization that references your existing relationship.
Analyze existing HubSpot customer accounts to find untapped departments and personas, map whitespace against the full organizational structure from Amplemarket, and generate expansion outreach referencing the existing customer relationship.
Help AEs get a status check on their accounts with open deals -- where things stand, where to focus, and what next steps to take.
| name | conference-networking-prep |
| description | Research conference speakers, sponsors, and attendees, cross-reference against your ICP, and produce a tiered networking playbook with per-person personalization, icebreakers, and follow-up openers. |
| metadata | {"author":"amplemarket","version":"1.0.4","category":"Outreach & Personalization"} |
| compatibility | Requires Amplemarket MCP server |
Research conference speakers, sponsors, and attendees, cross-reference against your ICP, and produce a tiered networking playbook with per-person personalization, icebreakers, and follow-up openers.
When a user wants to prepare for a conference or event, build a comprehensive networking playbook that identifies the highest-value people to meet and arms the user with personalized talking points for each.
Gather event context from the user. Ask for:
If any of these are missing, ask before proceeding.
Research the conference by calling WebSearch with the event name to find the official website, speaker list, sponsor list, agenda, and session descriptions. Then call WebFetch on the most promising URLs to extract:
If the conference website is gated or incomplete, try alternate sources: LinkedIn event pages, conference recap blogs from prior years, press releases announcing speakers, and sponsor announcement posts.
Enrich speaker and sponsor companies by calling mcp__claude_ai_Amplemarket__enrich_company for each unique company represented by speakers and sponsors. Extract:
Compare each company's firmographics against the user's ICP criteria. Flag companies that match on 2+ ICP dimensions as high-priority.
Find decision-makers at ICP-matching companies by calling mcp__claude_ai_Amplemarket__search_people for each ICP-matching company with:
company_domains: [company domain]person_seniorities: based on user's ICP (e.g., ["VP", "Director", "C-Suite"])person_departments: relevant to the user's productfull_output: truepage_size: 5Then call mcp__claude_ai_Amplemarket__enrich_person for the top 2-3 targets per company (prioritize speakers first, then other senior leaders who may also attend). Set reveal_email to true for contact details. Credit note: Enabling reveal_email and reveal_phone_numbers consumes additional Amplemarket credits per reveal.
Research each top target for personalization by calling WebSearch for each Tier 1 and Tier 2 target with queries like:
Extract 1-2 recent, specific data points per person that can fuel icebreakers and follow-up openers.
Prioritize targets into tiers based on a scoring framework:
Within each tier, rank by ICP match strength (more matching dimensions = higher rank).
Generate the networking playbook with per-person personalization. For each target, provide:
Per-Person Card:
Playbook Structure:
Populate dynamic fields for each target in the playbook. Generate the {{confprep_*}} fields described in the Dynamic Fields Generated section below. These fields enable downstream outreach templates to reference conference-specific personalization.
Offer to create a lead list with all identified targets. If the user agrees, call mcp__claude_ai_Amplemarket__create_lead_list with:
name: descriptive name (e.g., "SaaStr Annual 2026 - Networking Targets - Mar 2026")type: "linkedin" (if LinkedIn URLs are available) or "email"leads: array of lead objects from the researchoptions: ask about enrichment preferences (enrich, validate_email, reveal_phone_numbers)Include the tier classification and conference context in the list description so downstream outreach can reference the event.
WebFetch fails on the main speaker page, try alternate URLs: /speakers, /agenda, /schedule, /sponsors, /partners, /exhibitors.| Field | Description |
|---|---|
{{confprep_person_name}} | Full name of the conference target |
{{confprep_person_title}} | Current job title of the target |
{{confprep_company}} | Company name of the target |
{{confprep_priority_tier}} | Assigned tier: Tier 1 (Must-Meet), Tier 2 (High-Priority), or Tier 3 (Opportunistic) |
{{confprep_icp_match_reason}} | Why this person's company matches the user's ICP (e.g., "SaaS, 201-500 employees, Series B, US-based") |
{{confprep_talk_title}} | Title of the person's conference talk or panel (blank if not speaking) |
{{confprep_talk_relevance}} | Why the talk topic is relevant to the user's product or goal (blank if not speaking) |
{{confprep_recent_activity}} | Most recent notable activity: podcast appearance, blog post, press mention, or social post |
{{confprep_icebreaker}} | Natural conversation opener for approaching this person at the event |
{{confprep_followup_opener}} | Post-event email or LinkedIn message opener referencing the conference interaction |
{{confprep_shared_sessions}} | Sessions both the user and the target are likely to attend based on agenda overlap |
{{confprep_company_news}} | Recent company-level news: funding, product launches, expansions, partnerships |
User prompt: "Prep me for SaaStr Annual 2026. I sell sales engagement software to VP/Director of Sales at mid-market SaaS companies (200-1000 employees). Goal is pipeline generation. I can realistically have 12 meetings over the 3 days."
What the skill does:
WebSearch with "SaaStr Annual 2026 speakers sponsors agenda" to find event details.WebFetch on the SaaStr Annual speakers page, sponsors page, and agenda page.mcp__claude_ai_Amplemarket__enrich_company for all 70 unique companies.mcp__claude_ai_Amplemarket__search_people for each ICP-matching company to find VP/Director of Sales.mcp__claude_ai_Amplemarket__enrich_person for top targets (speakers first).WebSearch for each Tier 1 target to find recent news, podcast appearances, and blog posts.Example output:
CONFERENCE NETWORKING PLAYBOOK: SaaStr Annual 2026
Event: SaaStr Annual 2026 | San Francisco, CA | Sep 15-17 Your Goal: Pipeline generation - sales engagement software ICP: VP/Director of Sales at mid-market SaaS (200-1000 employees) Meeting Capacity: 12 meetings over 3 days
Summary: Identified 28 high-value targets across 18 ICP-matching companies. 8 are speakers with relevant talk topics (Tier 1), 11 are at sponsor companies (Tier 2), and 9 are at companies known to attend (Tier 3).
TIER 1: MUST-MEET (8 targets)
1. Rachel Torres - VP of Sales, CloudFlow (cloudflow.io)
| Field | Detail |
|---|---|
| Priority | Tier 1 |
| ICP Match | SaaS, 420 employees, Series C, US-based, Revenue department |
| Talk | "Scaling Outbound at the Mid-Market: What Works in 2026" (Day 1, 2:00 PM, Main Stage) |
| Talk Relevance | Directly discusses outbound sales scaling, the core use case for sales engagement software |
| Recent Activity | Guest on "The Revenue Podcast" last month discussing AI-powered sequencing tools |
| Icebreaker | "Your point on the podcast about AI sequencing replacing manual cadences really resonated. I'd love to hear how that's playing out at CloudFlow since you made the switch." |
| Follow-Up Opener | "Rachel, really enjoyed your SaaStr talk on scaling outbound at the mid-market. Your point about sequence personalization at scale is exactly the problem we're solving at [Company]." |
| Shared Sessions | Day 1 Main Stage (her talk), Day 2 "Sales Tech Stack" roundtable |
| Company News | CloudFlow closed a $45M Series C in Q1 2026 and is expanding their sales team from 40 to 80 reps |
2. David Kim - Director of Revenue Operations, MetricStack (metricstack.io)
| Field | Detail |
|---|---|
| Priority | Tier 1 |
| ICP Match | SaaS, 310 employees, Series B, US-based, Revenue department |
| Talk | "RevOps as the Connective Tissue: Aligning Sales, Marketing, and CS" (Day 2, 10:30 AM, Track B) |
| Talk Relevance | RevOps leaders evaluate and implement sales engagement platforms, making them a direct buyer persona |
| Recent Activity | Published a blog post on "Why We Ripped Out Our Sales Engagement Tool" last quarter |
| Icebreaker | "I read your post about ripping out your sales engagement tool. I'm curious what broke and what you're looking for in the replacement." |
| Follow-Up Opener | "David, your SaaStr session on RevOps alignment hit home. Given what you shared about tool consolidation, I think you'd find our approach to sales engagement interesting." |
| Shared Sessions | Day 2 Track B (his talk), Day 2 "Tool Consolidation" panel |
| Company News | MetricStack launched a new analytics product in January and doubled their customer base in H2 2025 |
(6 more Tier 1 targets follow the same format)
TIER 2: HIGH-PRIORITY (11 targets)
3. Sarah Chen - VP of Sales, Amplify Data (amplifydata.com)
| Field | Detail |
|---|---|
| Priority | Tier 2 (Gold Sponsor) |
| ICP Match | SaaS, 580 employees, Series C, US-based |
| Talk | Not speaking |
| Recent Activity | Promoted to VP of Sales 3 months ago, previously Director of Enterprise Sales |
| Icebreaker | "Congratulations on the VP promotion. Scaling from enterprise into a broader sales leadership role at a company growing as fast as Amplify must be an exciting challenge." |
| Follow-Up Opener | "Sarah, great meeting you at the Amplify booth at SaaStr. As you're building out the sales org in your new VP role, I'd love to show you how we help teams like yours scale outbound." |
| Shared Sessions | Day 1 "Women in Sales Leadership" networking lunch, Day 3 closing keynote |
| Company News | Amplify Data is a Gold Sponsor at SaaStr, recently expanded into EMEA |
(10 more Tier 2 targets follow the same format)
TIER 3: OPPORTUNISTIC (9 targets)
| Name | Title | Company | ICP Match | Icebreaker |
|---|---|---|---|---|
| Tom Nakamura | Director of Sales | PipelineIQ | SaaS, 250 emp, Series A | "I saw PipelineIQ just launched the new forecasting module. How's the sales team handling the expanded pitch?" |
| Lisa Okafor | VP of Revenue | SignalPath | SaaS, 400 emp, Series B | "SignalPath's growth has been impressive. Curious what your outbound strategy looks like at your current scale." |
| (7 more abbreviated entries) |
DAY-BY-DAY SCHEDULE
Day 1 (Sep 15):
Day 2 (Sep 16):
Day 3 (Sep 17):
Dynamic fields for Rachel Torres:
{{confprep_person_name}}: Rachel Torres{{confprep_person_title}}: VP of Sales{{confprep_company}}: CloudFlow{{confprep_priority_tier}}: Tier 1 (Must-Meet){{confprep_icp_match_reason}}: SaaS, 420 employees, Series C, US-based, Revenue department{{confprep_talk_title}}: Scaling Outbound at the Mid-Market: What Works in 2026{{confprep_talk_relevance}}: Directly discusses outbound sales scaling, the core use case for sales engagement software{{confprep_recent_activity}}: Guest on "The Revenue Podcast" discussing AI-powered sequencing tools{{confprep_icebreaker}}: "Your point on the podcast about AI sequencing replacing manual cadences really resonated. I'd love to hear how that's playing out at CloudFlow since you made the switch."{{confprep_followup_opener}}: "Rachel, really enjoyed your SaaStr talk on scaling outbound at the mid-market. Your point about sequence personalization at scale is exactly the problem we're solving at [Company]."{{confprep_shared_sessions}}: Day 1 Main Stage (her talk), Day 2 "Sales Tech Stack" roundtable{{confprep_company_news}}: Closed $45M Series C in Q1 2026, expanding sales team from 40 to 80 repsWould you like me to create a lead list with all 28 targets tagged by tier?
User prompt: "I'm attending FinTech Connect in London next month. Who should I meet? We sell compliance automation to Head of Compliance and VP Risk at banks and fintech companies with 500+ employees."
What the skill does:
WebSearch with "FinTech Connect London 2026 speakers sponsors" to find event details.WebFetch on the FinTech Connect speakers page and sponsors page.mcp__claude_ai_Amplemarket__enrich_company for all unique companies, filtering for banks and fintech with 500+ employees.mcp__claude_ai_Amplemarket__search_people with person_titles: ["Head of Compliance", "VP of Risk", "Chief Compliance Officer", "Director of Risk"], company_domains: [each ICP company].mcp__claude_ai_Amplemarket__enrich_person for top targets.WebSearch for each Tier 1 target to find recent regulatory news affecting their company, published thought leadership on compliance topics, and conference speaking history.Example output (abbreviated):
CONFERENCE NETWORKING PLAYBOOK: FinTech Connect London 2026
Summary: 19 targets across 12 ICP-matching companies. 5 Tier 1 (speakers on compliance/risk panels), 8 Tier 2 (sponsor companies with compliance leadership), 6 Tier 3 (attendee companies).
Tier 1 highlight:James Whitfield - Head of Compliance, NeoBank UK
User prompt: "Prepare my event playbook for DevTechSummit. I'm giving a talk called 'AI Agents in the Sales Stack' on Day 2. I sell AI-powered sales tools to engineering leaders at tech companies with 100-500 employees. Goal is partnerships and pipeline. 10 meeting slots."
What the skill does:
WebSearch and WebFetch for DevTechSummit speakers, sponsors, and agenda.Example output (abbreviated):
CONFERENCE NETWORKING PLAYBOOK: DevTechSummit 2026
Your Talk: "AI Agents in the Sales Stack" - Day 2, 11:00 AM, Track A Goal: Partnerships + Pipeline Meeting Capacity: 10
Summary: 22 targets. 6 Tier 1 (3 partnership, 3 pipeline), 9 Tier 2, 7 Tier 3.
Pre-Event Outreach Templates: Since you are a speaker, leverage this for pre-event meeting requests:
For partnership targets: "Hi [Name], I see we're both speaking at DevTechSummit. I'm presenting on AI agents in the sales stack and noticed your talk on [their topic] covers complementary ground. Would love to grab coffee between sessions to explore potential synergies between [your company] and [their company]."
For pipeline targets: "Hi [Name], I'm speaking at DevTechSummit on Day 2 about AI agents in the sales stack. Given [Company]'s growth in [relevant area], I think you'd find the session relevant. Happy to save you a seat and chat afterward."
Tier 1 highlight (Partnership):Elena Vasquez - CTO, IntegrationHub (integrationhub.dev)
| Problem | Solution |
|---|---|
| Conference website is gated or returns empty content | Fallback chain: 1) Try WebSearch for "[conference name] speakers list 2026" to find third-party recaps or press releases. 2) Try WebFetch on alternate URLs: /speakers, /agenda, /schedule, /sponsors, /exhibitors, /partners. 3) Search LinkedIn for "[conference name]" event page. 4) Ask the user to paste the speaker/sponsor list manually if no public source is available. |
| Speaker list is incomplete or only shows keynotes | Fallback chain: 1) Search for "[conference name] full agenda" or "[conference name] breakout sessions", as breakout speakers are often on separate pages. 2) Check sponsor pages, as many sponsors have speaking slots listed on their company profiles. 3) Search for prior year agendas to identify likely repeat speakers. 4) Ask the user if they have access to an attendee app or event platform with the full list. |
| Too many speakers and sponsors to enrich (100+ companies) | Prioritize enrichment by starting with keynote speakers and top-tier sponsors (Platinum/Gold). Enrich in batches of 15-20 companies at a time. After the first batch, check ICP match rate. If fewer than 20% match, adjust ICP criteria with the user before continuing. Skip companies that are clearly outside the ICP based on name and description alone (e.g., a catering company sponsoring a tech conference). |
| No ICP-matching companies found among speakers or sponsors | Broaden the search: 1) Expand company size range by one tier in each direction. 2) Include adjacent industries from mcp__claude_ai_Amplemarket__get_industries. 3) Look beyond speakers and sponsors. Search for ICP-matching companies likely to attend (call mcp__claude_ai_Amplemarket__search_companies with ICP criteria + location matching the conference city). 4) Check if the conference publishes an attendee or exhibitor directory. |
| WebSearch returns outdated information from prior year | Verify the year in all sources. Add the current year to search queries (e.g., "SaaStr Annual 2026 speakers" not just "SaaStr Annual speakers"). Cross-reference speaker names with mcp__claude_ai_Amplemarket__enrich_person to confirm they still hold the listed title and company, since people change roles between conference announcements and event dates. |
| Person enrichment returns sparse data for a speaker | Fallback chain: 1) Try mcp__claude_ai_Amplemarket__enrich_person with LinkedIn URL if available from the conference website. 2) Try searching by name + company via mcp__claude_ai_Amplemarket__search_people. 3) Use WebSearch for "[person name] [company] LinkedIn" to find their profile URL. 4) If person data remains sparse, rely on company-level data and talk topic for personalization. A strong icebreaker about their conference talk does not require deep personal enrichment. |
| User's meeting capacity is too low for the number of Tier 1 targets | Re-rank Tier 1 targets by ICP match strength and talk relevance. Move the lowest-ranked Tier 1 targets to Tier 2. Suggest the user prioritize pre-event outreach for Tier 1 targets and use casual hallway conversations for Tier 2. If the user is speaking, their talk itself is a leverage multiplier, as targets may approach them, effectively increasing capacity. |