marketing-copy

name	marketing-copy
description	Generate workshop marketing copy. Use for: write posts, promotional content, Facebook/WhatsApp copy.

Marketing Copy Generator

Generate engaging, personal, and intriguing marketing copy for workshop promotion across different platforms.

Brand Voice

Presenter: אביז - האדריכל (Aviz - The Architect) Tone: Personal, authentic, excited, slightly provocative, curious Language: Hebrew (עברית) Style: Conversational, not salesy. Like sharing a discovery with friends.

Platform Guidelines

Facebook Posts

Characteristics:

• Longer form, storytelling allowed
• Personal anecdotes and discoveries
• Provocative questions
• Pattern interrupts (unexpected openings)
• Emotional hooks
• Link is ALWAYS in first comment - mention this at the end

Structure options:

1. Hook → Story → Insight → CTA → "קישור בתגובה הראשונה"
2. Question → Tension → Resolution → CTA → "קישור בתגובה הראשונה"
3. Confession → Discovery → Invitation → "קישור בתגובה הראשונה"
4. Myth-busting → Truth → Proof → CTA → "קישור בתגובה הראשונה"

Length: 3-8 sentences

WhatsApp Messages

Characteristics:

• Shorter, punchier
• Direct and to the point
• Emoji-friendly (but not overdone)
• Link included at bottom
• Easy to forward

Structure: Hook → Key benefit → Details → Link

Length: 2-5 sentences + link

Story Posts (Instagram/Facebook)

Characteristics:

• Very short (1-2 sentences)
• Strong visual hook text
• Urgency or curiosity
• Swipe up / link in bio reference

Content Angles

Use variety of angles:

1. Personal discovery - "גיליתי משהו שהפך לי את העבודה..."
2. Myth-busting - "כולם חושבים ש-AI זה... אבל..."
3. Social proof - "בשבוע האחרון בניתי 10 פרויקטים..."
4. Urgency - "מחר אני מלמד את זה בפעם הראשונה..."
5. Curiosity gap - "יש משהו שרציתי לספר לכם..."
6. Contrarian - "אני לא אמור לספר לכם את זה..."
7. Confession - "אני צריך להודות במשהו..."
8. Question - "מה הייתם עושים עם 10x זמן פנוי?"
9. Behind the scenes - "ככה נראה השבוע שלי..."
10. FOMO - "אלה שיגיעו מחר יבינו למה..."

Workshop Details to Include

Always include relevant details:

• What: שם הסדנה ונושא
• When: תאריך ושעה
• Where: פלטפורמה (Zoom)
• Price: מחיר (אם רלוונטי)
• CTA: הזמנה להצטרף

Output Format

Generate copy in markdown format:

## Facebook Posts

### Post 1 - [Angle name]
[Content]

קישור להצטרפות בתגובה הראשונה 👇

---

### Post 2 - [Angle name]
...

## WhatsApp Messages

### Message 1 - [Angle name]
[Content]

🔗 להצטרפות: [link]

---

Important Rules

1. Be authentic - Write as yourself, not as a marketer
2. Create variety - Each post should feel different
3. Avoid clichés - No "שינה לי את החיים" without context
4. Include specifics - Numbers, examples, details
5. End with clear CTA - Always tell them what to do next
6. Save to workshop - All content saved to workshop's marketing.md file

Templates

See references/templates.md for proven post templates based on aviz's writing style.

Template	Energy	Best For
big-announcement	High	Launches, major reveals

When writing, consider which template fits the situation and follow its structure.