cinematic-product-promo-plan

name

cinematic-product-promo-plan

description

End-to-end production plan template for feeling-first cinematic product promos: brief interrogation, 45s beat structure (cold open through brand), hero-element metaphor, storyboard fidelity ladder, visual system (palette, type, camera, texture), motion mix and easing vocabulary, audio and captions, tooling (animatic through HTML or AE), deliverables matrix, accessibility, review milestones, and compromises to accept or refuse. Use when planning, pitching, storyboarding, or producing polished brand films for any SaaS or consumer product—not category-specific; pair with skills/design/animated-video-philosophy for broader motion principles.

Cinematic product promo plan

Read production-plan.md for the full phased plan. Adapt nouns (hero element, environments, metaphors) to the product; keep phases, timing discipline, and technical commitments.

How to apply it

• Run Phase 0 before any boards or style frames.
• Lock Phase 1 animatic pacing before polish; prove the journey midpoint first when possible.
• Cross-check motion choices with animated-video-philosophy if both skills are installed.