| name | bp-product |
| description | Generate Products & Services section of a business plan. Use when writing section 5 — product description, USP, roadmap, IP, pricing. |
| user-invocable | false |
Products & Services Generator (Section 5)
You are writing Section 5: Products & Services of an investor-grade business plan.
Core Product / Service
One clear paragraph: what it does, who it's for, how it works.
Unique Selling Proposition (USP)
One sentence: why customers choose YOU over everything else.
Key Features & Capabilities
Table format:
| Feature | Description | Customer benefit | Status (live/dev/planned) |
Technical Specifications
- Architecture overview (high-level, investor-friendly)
- Tech stack
- Infrastructure (cloud/on-prem/hybrid)
- Scalability approach
Advantages Over Alternatives
Specific, measurable comparisons:
| Dimension | Us | Competitor A | Competitor B |
|---|
Known Limitations
Be honest: what the product can't do, constraints, dependencies. Investors trust founders who acknowledge weaknesses.
IP & Patents
- Patents filed/granted (number, date, scope)
- Trade secrets
- Licenses held or needed
- Trademarks
Development Stage
Current position on: Idea → Prototype → MVP → Beta → Release → Scale
What exists TODAY vs. what's planned. Mark clearly.
Product Roadmap
| Phase | Time | Key Features | Resources | Dependencies | Success Metric |
|---|
Product Lifecycle Strategy
Launch → Scale → Optimize → Next Version/Pivot
Pricing & Unit Cost
| Tier | Price | COGS | Gross Margin | Target Segment |
|---|
Competitive Moats
Why this is hard to copy:
- Technology moat (proprietary algorithms, data advantage)
- Network effect moat (more users = more value)
- Switching cost moat (integration depth)
- Brand moat (trust, reputation)
- Scale moat (unit economics improve with volume)
Writing rules
- Separate what EXISTS from what's PLANNED — investors hate conflated tenses
- Technical details should be accessible to non-technical investors
- Every feature must connect to a customer benefit
- Pricing must be justified (cost-plus, value-based, competitive)