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Simulate budget shifts against a Meridian MMM and project revenue lift before executing. Use when the user mentions "reallocate budget", "shift spend from X to Y", "what if I move $X to Y", "budget optimizer", "MMM budget simulation", or "where should I put my next dollar".
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Audit Meta's Advantage+ suite — Advantage+ Sales (ASC / Advantage+ Shopping), Advantage+ App campaigns, Advantage+ Audience (auto-expansion), Advantage Campaign Budget (CBO), and Advantage+ Creative enhancements — and decide where automation is helping vs leaking spend. Covers ASC vs manual split, existing-vs-new-customer budget cap, placement/creative controls, and the black-box measurement problem. Use when the user says "audit my Advantage+ campaigns", "is Advantage+ Shopping working", "ASC audit", "Advantage+ Audience check", "should I use Advantage+ creative", "Advantage campaign budget", "is Meta automation helping or hurting", or wants a read on Meta's automated products.
Analyze Meta (Facebook/Instagram) audience performance across demographics (age, gender), geos, devices, and audience type (prospecting vs retargeting, lookalike vs custom vs broad, Advantage+ Audience vs original audience) — then recommend targeting changes and segments to add or exclude. Use when the user says "Meta audience analysis", "who is converting on Facebook/Instagram", "Meta audience segments", "refine my Meta targeting", "is Advantage+ Audience working", "lookalike vs broad on Meta", or wants to know which Meta audiences drive performance. Do NOT use for cross-platform/MMM reconciliation.
Run a full optimization cycle on a Meta (Facebook/Instagram) Ads account — structure audit, CBO/ABO budget structure, learning-phase & fragmentation diagnosis, pacing, budget reallocation, creative health, MMM cross-check. Use when the user mentions "optimize my Meta campaigns", "optimize my Facebook/Instagram ads", "Meta account health check", "audit my Meta ads", "why is my Meta spend low", "Meta account review", "is my Meta account in learning", or wants a comprehensive Meta account cycle.
Audit the measurement signal feeding Meta (Facebook/Instagram) — Conversions API (CAPI) coverage and deduplication, pixel/browser event health, Event Match Quality (EMQ), Aggregated Event Measurement (AEM 8-event) priority, attribution settings (7d-click/1d-view), and iOS/SKAN coverage — to decide whether Meta's reported conversions can even be trusted before acting on them. Use when the user says "Meta signal health", "is my CAPI working", "Event Match Quality", "pixel vs CAPI dedup", "Meta attribution settings", "AEM 8 events", "SKAN / iOS tracking on Meta", "why is Meta under-reporting conversions", or wants to validate Meta's conversion signal. Run BEFORE trusting Meta CPA/ROAS in any other skill.
Turn any content piece (blog post, product launch, video, organic post, webinar, news item) into a Meta (Facebook/Instagram) paid campaign spec — objective, campaign/ad-set structure (CBO vs ABO), audiences, placements, creative brief, budget, and KPIs. Use when the user says "promote this on Meta/Facebook/Instagram", "Meta campaign from this content", "turn this blog into Facebook ads", "launch this on Instagram", "boost this post properly", or wants to convert a content asset into a paid Meta campaign. Output is a build-ready spec; execution routes through the BlueAlpha pipeline.
Detect Meta (Facebook/Instagram) creative fatigue and waste at the ad level. Combines BlueAlpha's own creative-fatigue engine (live `creative_fatigue_*` tools, already Meta-aware) with raw ad-level signals — frequency, thumb-stop/ThruPlay decay, link-CTR decay, CPM spike, first-time-impression ratio, and Meta's relevance diagnostics (quality/engagement/conversion rankings). Use when the user says "Meta creative fatigue", "my Facebook ads aren't working anymore", "Instagram CTR is dropping", "which Meta creatives are tired", "frequency too high on Meta", "refresh my Meta creative", "Meta creative health check", or wants to know which Meta ads are bleeding spend. Use BEFORE generating new briefs — fatigue scoring tells you whether refresh is needed.
| name | mmm-budget-reallocator |
| description | Simulate budget shifts against a Meridian MMM and project revenue lift before executing. Use when the user mentions "reallocate budget", "shift spend from X to Y", "what if I move $X to Y", "budget optimizer", "MMM budget simulation", or "where should I put my next dollar". |
Read references/workflow.md for the full workflow.
