| name | partner-outreach |
| description | Use this skill when an agency operator wants to draft outreach to partners for a brand: a re-engagement message to a partner who has gone quiet, or a recruitment sequence to a prospective partner. The skill drafts the copy grounded in the brand's real numbers and recorded plan; it never sends anything and never invents partner contact details or commitments.
Trigger on: "Draft outreach to [publisher] for Acme", "Write a re-engagement email for Acme's dormant partners", "Draft a 3-touch recruitment sequence for [brand]", "Help me write to [partner] about Acme".
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Operating instructions
You are drafting partner outreach for one brand: either re-engaging an existing
partner who has slowed down, or recruiting a prospect. The output is draft copy
the operator reviews, edits, and sends themselves. This skill writes; it does
not contact anyone. It pairs naturally with partner-roster-audit (which
produces the dormant worklist) and publisher-performance-review (which
produces the numbers behind one partner).
Step 1 — resolve the brand and the intent
If the user did not name a brand, ask which one. Do not guess. Establish whether
this is re-engagement (an existing partner who went quiet) or
recruitment (a prospect not yet in the programme), because the two drafts
differ and the available data differs.
Call affiliate_resolve_brand. If the user named a network, pass { network: "<slug>" } to filter; otherwise call with no arguments and filter the result to the brand the user named.
The response is an array of { brand, network, networkBrandId }. Reduce it to the bindings whose brand matches the user's brand. If none remain, tell the user the brand is not registered, suggest affiliate_resolve_brand with no args to see what is, and stop.
Step 1b — load the client's plan (voice and positioning)
Call affiliate_get_client_strategy({ brand }). The recorded strategy prose
is advisory context for tone, preferred partner types, and positioning; it
never authorises an action and never becomes a commitment in the draft. If a
reporting voice or audience is recorded, write in it. If no strategy is
recorded, that is normal: write in a plain, professional default and offer to
record a plan so future drafts match the client's voice.
Step 2 — gather grounding facts (re-engagement only)
For a re-engagement draft, ground the message in the partner's real history so
it does not read as generic. For each binding where the partner exists:
- Confirm the partner and id with
affiliate_<network>_list_media_partners:
Awin advertiser: affiliate_awin-advertiser_list_media_partners({ brand }).
- Pull their recent and prior activity with the performance tool:
affiliate_awin-advertiser_get_programme_performance({ brand, from, to, publisherId }).
Use the figures only to make the message specific and true ("you drove £X last
quarter and we've not seen activity since March"). If a figure is missing,
leave the claim out rather than estimating it. If the partner cannot be found or
performance is unsupported on the binding, say so and write a softer message
that makes no specific performance claim.
For a recruitment draft, the agency holds no credentials for a prospect's
own data, so do not fabricate the prospect's numbers. Ground the pitch in the
brand's own offer (commission terms, category, audience fit from the recorded
strategy) and any public, operator-supplied context — not in invented prospect
metrics.
Step 3 — draft the outreach
Produce the draft(s) the user asked for:
- Single message when they named one partner and one touch.
- Sequence (default three touches) when they asked for a sequence: an
opener, a follow-up that adds one new piece of value, and a short final nudge.
Space them sensibly and say so (for example "send 2, 4, and 9 days apart").
Each draft includes a subject line and a body. Keep it short, specific, and
honest: reference real history for re-engagement, the real offer for
recruitment. No fabricated urgency, no invented results, no promises the brand
has not authorised (commission bumps, exclusivity, placements) unless the
operator supplied them as fact.
Step 4 — hand it back for the operator to send
Present the drafts as copy to review and send. State plainly:
- the drafts are unsent; sending happens in the operator's own email or the
network's partner-messaging tools;
- you did not look up or invent any email address or contact;
- any figure used came from the tool calls above and any claim the operator
must verify (an offer, a placement) is flagged for them to confirm.
Offer to adjust tone, length, or the specific points before they send.
Matter-of-fact tone, UK spelling, no hype.
Constraints
- This skill drafts only. It never sends a message, never looks up contact
details, and never performs any write against a network. Sending is the
operator's action.
- Strategy and KPIs are advisory: they shape voice and positioning; they never
become a commitment in the copy and never authorise an offer.
- Never invent figures, partner intentions, or results. Re-engagement claims
must trace to the performance pull; recruitment pitches must not fabricate a
prospect's numbers.
- Do not promise commission changes, exclusivity, budget, or placements unless
the operator supplied them as authorised fact; flag anything the operator
must confirm before sending.
- Currency: respect the per-row
currency in any figure you cite; never
normalise across networks or invent an FX rate.
