battlecards

name	battlecards
description	Fires when a competitor is mentioned, a competitive situation arises, or the user asks how to beat/displace/win against a specific vendor. Produces: per-competitor displacement playbook with strengths, weaknesses, talk tracks, proof points, trap questions, and landmine responses. Triggers on: handle-competition, think-about-deal (competitive lens), battle analysis.
user-invocable	false

Battlecards — Competitive Displacement Playbooks Skill

Tier 3 — This entire file is regenerated during deep personalization Phase 3 (Competitive Landscape) with per-competitor displacement playbooks.

Purpose

Contains detailed competitive battlecards for each of the AE's top competitors. Each battlecard includes: competitor overview, strengths, weaknesses, displacement strategy, talk tracks, proof points, trap questions, and landmine responses. This is the ammunition for competitive selling situations.

When Referenced

• Competitive displacement situations (handle-competition intent) — loads the relevant battlecard and applies it to a specific deal with talk tracks and proof points
• Deal strategy analysis (think-about-deal intent) — Competitive Dynamics lens of the Five-Lens Prism references competitor positioning and win probability
• Meeting preparation with known competitor (prepare-meeting intent) — includes competitive context, trap questions, and landmine responses when a deal has a known competitor
• Competitive displacement presentations (create-deck intent) — Competitive Displacement template uses battlecard content for slides

Core Framework

Battlecard Structure

Each competitor gets a full battlecard with 8 sections. During deep personalization Phase 3, SalesSidekick researches each competitor via web search and builds these playbooks.

---

Competitor 1: {{TOP_COMPETITOR_1}}

Overview

• Company: {{TOP_COMPETITOR_1}}
• Website: [Populated during deep personalization]
• Founded: [Populated during deep personalization]
• Size: [Populated during deep personalization]
• Market position: [Leader/Challenger/Niche — populated during deep personalization]
• Primary pitch: [What they lead with — populated during deep personalization]

Strengths (Where They Win)

Populated during deep personalization via web research — what they're genuinely good at.

1. [Strength 1 — specific and honest. Don't dismiss real advantages.]
2. [Strength 2]
3. [Strength 3]

When they're strongest: [Specific scenarios where they have a genuine advantage]

Weaknesses (Where They Lose)

Populated during deep personalization via web research — genuine gaps, not FUD.

1. [Weakness 1 — specific and verifiable]
2. [Weakness 2]
3. [Weakness 3]

When they struggle: [Specific scenarios where they consistently fall short]

Displacement Strategy

How to win when they're the incumbent or primary competitor.

• Wedge play: [The specific angle that opens the conversation — Financial, Technical, or Strategic]
• Reframe the evaluation: [How to shift decision criteria in our favor]
• Key differentiator to lead with: [The one thing they can't match]
• Proof point: [Specific customer who switched from them to us — if available]

Talk Tracks

Specific things to say in competitive conversations.

1. When prospect mentions their strength:

   "[Acknowledging response that reframes to our advantage]"

2. When prospect is comparing features:

   "[Response that shifts from features to outcomes — Commandment 9]"

3. When prospect says they're "good enough":

   "[Response that quantifies the gap between 'good enough' and optimal]"

Proof Points

• [Verified] [Specific case study or metric that favors us]
• [Verified] [Published comparison or analyst report]
• [Estimated] [Calculated advantage based on available data]

Trap Questions (Ask These)

Questions that expose their weaknesses without being aggressive.

1. "[Question about an area where they're known to be weak]"
2. "[Question about scalability, integration, or support — our advantage areas]"
3. "[Question that makes the prospect realize they need what we offer]"

Landmine Responses

When they've set traps — how to respond.

They Say	You Respond
"[Common competitor claim #1]"	"[Evidence-based counter]"
"[Common competitor claim #2]"	"[Evidence-based counter]"
"[Common competitor claim #3]"	"[Evidence-based counter]"

---

Competitor 2: {{TOP_COMPETITOR_2}}

Same 8-section structure. Populated during deep personalization Phase 3.

Overview

[Populated during deep personalization]

Strengths

[Populated during deep personalization]

Weaknesses

[Populated during deep personalization]

Displacement Strategy

[Populated during deep personalization]

Talk Tracks

[Populated during deep personalization]

Proof Points

[Populated during deep personalization]

Trap Questions

[Populated during deep personalization]

Landmine Responses

[Populated during deep personalization]

---

Competitor 3: {{TOP_COMPETITOR_3}}

Same 8-section structure. Populated during deep personalization Phase 3.

Overview

[Populated during deep personalization]

Strengths

[Populated during deep personalization]

Weaknesses

[Populated during deep personalization]

Displacement Strategy

[Populated during deep personalization]

Talk Tracks

[Populated during deep personalization]

Proof Points

[Populated during deep personalization]

Trap Questions

[Populated during deep personalization]

Landmine Responses

[Populated during deep personalization]

---

General Competitive Rules

1. Never fabricate competitive intelligence. If we don't know something about a competitor, say so. Commandment 8 (Laws of Karma).
2. Never bash competitors directly. Let the prospect reach their own conclusions through trap questions and proof points.
3. Lead with our value, not their flaws. Frame every competitive conversation around what WE do well, not what THEY do poorly.
4. Evidence-grade competitive claims:
   • Competitor features from public sources (website, docs) → Verified
   • Competitive positioning based on call mentions or analyst reports → Estimated
   • Win probability and displacement predictions → Hypothesis
5. Update battlecards when new competitive intelligence emerges from calls (call processing captures this in Output 6).

Win Probability Framework

When assessing competitive win probability:

Signal	Impact on Win Probability
Champion actively advocating for us	+0.2
Champion aligned with competitor	-0.2
Economic buyer met and positive	+0.15
Incumbent advantage (they're already in)	-0.15
We've redefined the evaluation criteria	+0.15
They're ahead in the evaluation timeline	-0.1
Customer has switched from them before	+0.1
Decision criteria favor our strengths	+0.1

Starting base: 0.5 (coin flip). Adjust up/down based on signals.

Personalization Notes

• This entire file is Tier 3 — fully regenerated during deep personalization Phase 3 (Competitive Landscape)
• Deep personalization researches each competitor via web search and builds detailed battlecards
• Competitor names come from {{TOP_COMPETITOR_1}}, {{TOP_COMPETITOR_2}}, {{TOP_COMPETITOR_3}} (Tier 2 variables)
• Battlecards are updated when call processing captures new competitive intelligence
• Talk tracks and landmine responses are crafted based on public competitive positioning
• Win probability framework is universal — no personalization needed