Synthex campaign content enforcer. NEVER open posts with "Excited to announce", use "leverage", "game-changing", or "revolutionary", produce platform-agnostic copy, or generate content that scores below 80. ALWAYS write platform-distinct hooks, use specific numbers over superlatives, and enforce exactly one CTA per piece. Activate on ANY request to create a campaign, generate posts, write social content, or launch content for a product, offer, or event.
Synthex campaign content enforcer. NEVER open posts with "Excited to announce", use "leverage", "game-changing", or "revolutionary", produce platform-agnostic copy, or generate content that scores below 80. ALWAYS write platform-distinct hooks, use specific numbers over superlatives, and enforce exactly one CTA per piece. Activate on ANY request to create a campaign, generate posts, write social content, or launch content for a product, offer, or event.
metadata
{"author":"synthex","version":"1.0","engine":"synthex-ai-agency","type":"capability-uplift-content","triggers":["create campaign","generate campaign","social media campaign","write posts","launch campaign","content for my product","campaign content","write campaign","create content","generate posts","social content","launch content"]}
context
fork
Brand Campaign Generator
Visual generation (binding): all images/video route through the grounded
pipeline — see .claude/rules/real-images-only.md + the grounded-visuals
skill. Direct provider calls fail CI.
Purpose
Takes a Business DNA profile + a campaign goal and produces a complete set of
on-brand content variations for every active platform. Outputs to the Synthex
content pipeline for immediate scheduling, scoring, and publishing.
This is what Google Labs Pomelli does for visuals — but for text content with
Synthex's scheduling, BYOK AI, and analytics infrastructure behind it.
Workflow
1. Load Business DNA (from brand-dna skill or ask user to describe brand)
2. Define campaign goal (product, offer, event, or theme)
3. Generate content matrix across all active platforms
4. Score each piece via content-scorer (zero AI calls)
5. Display campaign for review
6. Schedule approved content via Synthex calendar
Campaign Input Collection
Ask the user for:
Campaign Brief:
- GOAL: What are you promoting? (product, sale, event, announcement)
- DURATION: How many days? (e.g. 7, 14, 30)
- CALL TO ACTION: What should people do? (book, buy, visit, DM)
- TONE OVERRIDE: Any tone shift for this campaign? (urgent, celebratory, etc.)
- PLATFORMS: Which platforms? (or use all from Business DNA)
Content Matrix Structure
For each platform, generate:
Platform
Format
Length
Variations
LinkedIn
article-style post
150-300 words
3
Instagram
caption + hashtags
100-150 words + 15 hashtags
3
Facebook
conversational post
80-150 words
3
TikTok
script/caption
50-100 words
3
X (Twitter)
thread or single
280 chars / 5-tweet thread
3
YouTube
description + title
150-200 words
2
Content Generation via Synthex Pipeline
API endpoint:POST /api/ai/generate-content
const request = {
type: 'post',
platform: 'linkedin', // iterate per platformtone: dna.toneOfVoice[0], // from Business DNApersonaId: brandPersonaId, // if persona exists for this brandkeywords: dna.vocabulary,
targetAudience: dna.targetAudience,
length: 'medium',
includeHashtags: true,
includeCTA: true,
};
BYOK: If user has a BYOK key, it is automatically injected via
lib/ai/api-credential-injector.ts. No AI cost to Synthex.
Content Scoring
After generation, score each piece via lib/ai/content-scorer.ts.
Surface scores to user in the review panel:
──────────────────────────────────────────
CAMPAIGN: [Campaign Name]
GOAL: [Goal] | DURATION: [X days] | POSTS: [total count]
──────────────────────────────────────────
LINKEDIN (3 posts)
Post 1 — Score 87 ✓ [preview first 50 words...]
Post 2 — Score 81 ✓
Post 3 — Score 74 ⚠ [below 80 — consider revising]
INSTAGRAM (3 posts)
...
→ Approve all and schedule?
→ Or select specific posts to edit/replace.
Campaign visuals (REAL IMAGES ONLY)
Every image/video asset attached to a campaign post is produced ONLY via
generateImage()/generateBatch() (lib/services/ai/image-generation.ts) or the
generate_image / generate_video MCP studio tools — grounded-by-default on the
owned reference library (public/reference-library/manifest.json; private refs
via POST /api/admin/private-refs). Subjects without owned references BLOCK
("No owned references for this subject — add real photos to the reference
library first") — plan real-photo ingest into the campaign timeline instead of
stock or direct provider calls (banned; CI guard
tests/unit/ai/no-direct-image-apis.test.ts). Carpet-cleaning campaigns
auto-apply the carpet-style-v1 LoRA (trigger ccwcarpet). Use the dashboard
3-variant batch + tap-to-rank flow to select campaign imagery.
Scheduling
On approval, create scheduled posts via the scheduler API (app/api/scheduler/):
// Spread posts across campaign duration using AI-suggested timing// lib/ai/content-repurposer.ts handles platform-specific timing rules
See social-integrations skill for platform OAuth requirements.
Reference
Content generation: lib/ai/content-generator.ts
Scoring: lib/ai/content-scorer.ts
Repurposing: lib/ai/content-repurposer.ts
BYOK injection: lib/ai/api-credential-injector.ts
Scheduling API: app/api/scheduler/
Capability Uplift — Override Defaults
NEVER open any post with "Excited to announce", "We're thrilled to share",
or "In today's fast-paced world". Never use "leverage", "game-changing",
"revolutionary", "seamless", or "robust". Never produce the same tone for
LinkedIn and TikTok. Never end with a three-bullet summary. Never output
content that scores below 80 via the content scorer.
INSTEAD every campaign uses platform-distinct hooks:
LinkedIn: counterintuitive insight or specific outcome in the first line
Instagram: scene-setting or sensory detail in 125 characters
TikTok: direct challenge or bold question in the first 3 words
Facebook: community question or local-business relatable scenario
X/Twitter: surprising fact or punchy opinionated take
Every piece has exactly one CTA naming the specific action AND benefit:
"Book a 15-min call → get your first post live this week"
Adopted from the senior-skill standard so every campaign this connector
produces is checked against the locked foundation before it lands.
Reads at every invocation (never cached — re-read each run):
.claude/memory/ceo-foundation.md — universal taboos (Phase 1 + CEO standing
orders), the target brand's taboos (Phase 3.X), voice tag (Q2.5.5), Phase 4
voice amendments, and the cross-client boundary (Phase 3.4) when generating
CCW content.
.claude/memory/verification-gates.md — gate state for any metric or claim a
campaign references.
Output gate: every generated post routes through brand-voice-enforce before
the CEO batched-review queue. A REJECT blocks that post until the quoted
offending string is fixed — this is the same gate the senior-copywriter output
already passes through.
Evidence standard: every quantitative claim in a campaign (scores, audience
figures, performance promises) carries exactly one tag — [VERIFIED] /
[INFERENCE] / [UNCONFIRMED]. Untagged = defect
(.claude/rules/fabel-evidence-standard.md). Never state a projected result as
fact.
