| name | agentic-marketing-intelligence |
| description | Research → verify → score → plan → improve loop for SEO / AEO / GEO across the Unite-Group portfolio. Ingests Obsidian source data and (when supplied) YouTube channels, cross-verifies every claim against ≥4 sources, scores ranking opportunity / decay / freshness / GEO visibility with confidence-adjusted prioritisation, and produces human-gated site-improvement tickets. Never fabricates metrics. Orchestrates — does not duplicate — the existing google-search-console, google-business-profile, local-seo-agent, google-updates-sentinel, competitive-local-strategy and algorithm-knowledge-base skills. |
| metadata | {"author":"synthex","version":"1.0","type":"orchestrator-skill","triggers":["agentic marketing","marketing intelligence","SEO opportunity scoring","content decay","content refresh","AEO","GEO","generative engine optimisation","answer engine optimisation","AI search visibility","ranking opportunity","topical authority","entity coverage"],"requires":["algorithm-knowledge-base","google-search-console","google-business-profile","local-seo-agent","google-updates-sentinel","competitive-local-strategy"],"data_sources":["obsidian:/Users/phillmcgurk/2nd-brain","gsc:lib/google/search-console.ts (live)","semrush:DATA_REQUIRED","google-analytics:DATA_REQUIRED","youtube-data-api:DATA_REQUIRED"]} |
| context | fork |
Agentic Marketing Intelligence 2026
Prime directive
Continuously improve portfolio websites using real evidence, real data, and measurable
search-performance signals — never invented metrics, never opinion treated as fact.
Non-negotiable hard rules
- No fabricated data. No invented rankings, impressions, CTR, volume, traffic, or conversions.
Missing data is tagged
DATA_REQUIRED. Unverifiable claims are UNVERIFIED_CLAIM. Opinion is
OPINION_SOURCE. Promising-but-unproven is HYPOTHESIS_FOR_TESTING.
- Every recommendation ties to: a source · a reason · a measurable signal · a proposed action · a
validation method. (Enforced by
quality-gates.md.)
- Confidence gates impact. The master prioritiser is
(impact · confidence) / risk. Influencer
advice (OPINION_SOURCE = 0.1) can never out-rank a CONFIRMED action of similar impact.
- No live publishing without a human gate. This skill prepares; humans approve. See
../../docs/marketing-intelligence/human-approval-gates.md.
- Orchestrate, don't duplicate. Local-pack/GBP/GSC mechanics belong to the existing skills; this
skill consumes their output and adds cross-portfolio scoring + prioritisation.
- Internal first-party data overrides generic advice whenever they conflict.
What it does (one line each)
- Ingest Obsidian
Sources/ + supplied YouTube channels → source map.
- Extract claims/tactics/frameworks → claim dataset.
- Verify each claim against ≥4 references → confidence-rated ledger.
- Score pages on the 12 models in
scoring-models.ts.
- Prioritise by confidence-adjusted action score; block high-risk / placeholder items.
- Plan human-gated tickets with rollback notes.
- Loop on daily/weekly/monthly cadences (
../../docs/marketing-intelligence/automation-schedule.md).
Files in this skill
| File | Purpose |
|---|
skill.md | This contract |
README.md | Quick start + how it fits the ecosystem |
workflow.md | The 7-agent run, step by step |
agent-prompts.md | The prompt for each of the 7 agents |
quality-gates.md | The 6 gates a run must pass |
scoring-models.ts | The 12 formulas (pure, tested-shape, type-checked) |
types.ts | Shared types incl. ConfidenceLabel, DataStatus, Weights |
inputs.schema.json / outputs.schema.json | Run contract |
source-map.schema.json / claim-verification.schema.json | Artifact contracts |
examples.md | Worked example with placeholder→real transition |
First-run status (2026-05-29)
Run #1 output is in ../../docs/marketing-intelligence/. YouTube + live-metric deliverables are
DATA_REQUIRED because the vault contained no channel references and no GSC/Semrush exports were
present. The skill, schemas, math models, claim ledger, design docs and CEO synthesis are complete.
