원클릭으로 Manus에서 모든 스킬 실행

ads-tiktok

스타0

포크0

업데이트2026년 5월 14일 02:11

TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, or TikTok campaign.

설치

Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.

Manus에서 실행

출처

Cody-W-Tucker

Cody-W-Tucker/skills

GitHub 저장소 열기 Creator 저장소 보기

다운로드

Manus에서 실행

TikTok Ads Deep Analysis

Process

Collect TikTok Ads data (Ads Manager export, Pixel/Events API status)
Read ads/references/tiktok-audit.md for full 28-check audit
Read ads/references/benchmarks.md for TikTok-specific benchmarks
Read ads/references/platform-specs.md for creative specifications
Read ads/references/scoring-system.md for weighted scoring algorithm
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate TikTok Ads Health Score (0-100)
Generate findings report with action plan

What to Analyze

Creative Quality (30% weight)

≥6 creatives per ad group (T05) [Critical]
All video 9:16 vertical 1080x1920 (T06) [Critical]
Native-looking content, not corporate/polished (T07)
Hook in first 1-2 seconds (T08)
No creative active >7 days with declining CTR (T09)
Spark Ads tested: ~3% CTR vs ~2% standard (T10)
TikTok Shop integration for e-commerce (T20)
Video Shopping Ads tested (T21)
Caption SEO with high-intent keywords (T22)
Trending audio used (sound-on platform) (T23)
Custom CTA button, not default (T24)
Safe zone compliance: X:40-940, Y:150-1470 (T25)

Technical Setup (25% weight)

TikTok Pixel installed and firing on all pages (T01)
Events API + ttclid passback active (T02)
Events API Gateway evaluated for server-side integration
Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration)
Advanced matching parameters configured

Bidding & Budget (20% weight)

Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11)
Daily budget ≥50x target CPA per ad group (T12)
Learning phase: ≥50 conversions per 7 days per ad group (T13)
No edits during learning phase (resets learning)

Structure & Settings (15% weight)

Separate campaigns for prospecting vs retargeting (T03)
Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04)
Search Ads Toggle enabled (20% conversion uplift combined with In-Feed; 57% of users use search) (T14)
Placement selection reviewed: TikTok, Pangle, etc. (T15)
Dayparting aligned with audience activity (T16)

Performance (10% weight)

CTR ≥1.0% for in-feed ads (T17)
CPA within target, 3x Kill Rule applies (T18)
Average video watch time ≥6 seconds (T19)

Creative-First Strategy

TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.

What Makes a TikTok Ad Work

Native feel: looks like organic content, not a polished ad
Sound-on: 93% of TikTok is consumed with sound (never run silent)
Fast hooks: capture attention in 1-2 seconds or lose the viewer
Trend alignment: use trending sounds, formats, and editing styles
UGC style: user-generated content outperforms studio content
Vertical only: 9:16 is non-negotiable (no letterboxed horizontal)

Creative Testing Framework

Test 3-5 hooks per winning concept
Rotate creatives every 5-7 days (fatigue sets in fast)
Kill underperformers after 3 days if CTR <0.5%
Scale winners by duplicating (not increasing budget on same ad)
Repurpose winning concepts, not assets (fresh footage, same angle)

Safe Zone

All critical text, logos, and CTAs must be within the safe zone:

┌──────────────────────┐
│   UNSAFE (status)    │  Y: 0-150px
├──────────────────────┤
│                 │UNSA│
│                 │FE  │
│   SAFE ZONE     │icon│  X: 40-940px
│   900×1320px    │    │  Y: 150-1470px
│                 │    │
│                 │    │  Right 140px: like/comment/share
├──────────────────────┤
│   UNSAFE (caption)   │  Y: 1470-1920px
└──────────────────────┘

TikTok Shop Assessment

If e-commerce, evaluate TikTok Shop setup:

Product catalog connected and synced
Product detail pages complete (images, descriptions, reviews)
Video Shopping Ads linking to in-app checkout
Shop tab on TikTok profile configured
Affiliate program active (if applicable)
Shop CVR benchmark: >10% (significantly higher than standard landing page)

Smart+ Campaigns

42% of advertisers have adopted Smart+ (TikTok's automated campaign type)
Average ROAS: 1.41-1.67
Modular control (2025): Lock targeting, creative, budget, or placement independently
Best for: e-commerce with product feed, app installs
Evaluate: is the advertiser testing Smart+ alongside manual campaigns?
Compare Smart+ performance vs manual for same objectives
Check which modules are locked vs automated

GMV Max (Shop Ads)

Mandatory for all Shop Ads since July 2025. Evaluate:

GMV Max campaign active for all TikTok Shop products
Product feed quality and completeness
Shop Ads performance vs standard in-feed campaigns

Symphony Automation

AI-powered creative variations generated from product URLs.

Evaluate whether account uses Symphony-generated vs original creatives
Assess impact on creative refresh cadence (Symphony can accelerate testing)
Monitor quality of AI-generated variations vs manual creatives

TikTok Context

Setting	Value
CPM	40-60% cheaper than Meta
Spark Ads CTR	~3% (vs ~2% standard)
Smart+ adoption	42% of advertisers
Smart+ ROAS	1.41-1.67
Shop CVR	>10%
Available markets	11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR)

Key Thresholds

Metric	Pass	Warning	Fail
CTR (in-feed)	≥1.0%	0.5-1.0%	<0.5%
Creatives per ad group	≥6	3-5	<3
Video watch time	≥6s	3-6s	<3s
Learning conversions	≥50/week	30-50/week	<30/week
Daily budget	≥50x CPA	20-49x CPA	<20x CPA
Creative age (declining)	<7 days	7-14 days	>14 days

Output

TikTok Ads Health Score

TikTok Ads Health Score: XX/100 (Grade: X)

Creative Quality:  XX/100  ████████░░  (30%)
Technical Setup:   XX/100  ██████████  (25%)
Bidding & Budget:  XX/100  ███████░░░  (20%)
Structure:         XX/100  █████░░░░░  (15%)
Performance:       XX/100  ████████░░  (10%)

Deliverables

TIKTOK-ADS-REPORT.md: Full 28-check findings with pass/warning/fail
Creative scorecard per ad (hook quality, safe zone, native feel)
Smart+ vs manual performance comparison
TikTok Shop readiness assessment (if e-commerce)
Quick Wins sorted by impact

이 저장소의 다른 Skills

같은 저장소

beautiful-prose

Cody-W-Tucker/skills

A hard-edged writing style contract for timeless, forceful English prose without modern AI tics. Use when users ask for prose or rewrites that must be clean, exact, concrete, and free of AI cadence, filler, or therapeutic tone.

2026-05-140

charlie

Cody-W-Tucker/skills

Your AI CFO for bootstrapped startups, named after Charlie Munger who embodied the principle that capital discipline is a competitive advantage. Provides financial frameworks for cash management, runway calculations, unit economics (LTV:CAC), capital allocation, hiring ROI, burn rate analysis, working capital optimization, and forecasting. Use for questions like "should we make this hire?", "how much runway do we need?", "what metrics should I track?", "how do I forecast revenue?", or any strategic financial decision at a self-funded company.

2026-05-140

codebase-to-course

Cody-W-Tucker/skills

Turn any codebase into a beautiful, interactive single-page HTML course that teaches how the code works to non-technical people. Use this skill whenever someone wants to create an interactive course, tutorial, or educational walkthrough from a codebase or project. Also trigger when users mention 'turn this into a course,' 'explain this codebase interactively,' 'teach this code,' 'interactive tutorial from code,' 'codebase walkthrough,' 'learn from this codebase,' or 'make a course from this project.' This skill produces a stunning, self-contained HTML file with scroll-based navigation, animated visualizations, embedded quizzes, and code-with-plain-English side-by-side translations.

2026-05-140

email-marketing-bible

Cody-W-Tucker/skills

Comprehensive, data-backed email marketing knowledge base. 908 sources, 4,798 insights. Use when reviewing email setups, building automation flows, diagnosing deliverability, writing email copy, selecting platforms, or pulling benchmarks. Covers strategy, flows, deliverability, copywriting, segmentation, compliance, cold email, and 19 industry playbooks.

2026-05-140

move-code-quality

Cody-W-Tucker/skills

Analyzes Move language packages against the official Move Book Code Quality Checklist. Use this skill when reviewing Move code, checking Move 2024 Edition compliance, or analyzing Move packages for best practices. Activates automatically when working with .move files or Move.toml manifests.

2026-05-140

task-observer

Cody-W-Tucker/skills

Monitors task execution for skill improvement opportunities. Use this skill during ANY multi-step task, agentic workflow, or substantive work session where the agent is using tools and producing deliverables. It captures patterns, user corrections, workflow insights, and methodology worth preserving as reusable skills. Also triggers during post-task feedback discussions and when the user explicitly mentions skill observations, improvements, the observation log, skill taxonomy, or asks the agent to watch for skill opportunities. Also known as "One Skill to Rule Them All" — trigger on this phrase too. IMPORTANT: this skill should be invoked at the start of every task-oriented session — if you are about to use tools to produce deliverables, invoke this skill first. For reliable activation, pair this description with a CLAUDE.md instruction or harness-level session-start hook (see Recommended Activation Setup) — description-level matching alone is not enforceable.

2026-05-140

name	ads-tiktok
description	TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says TikTok Ads, TikTok marketing, TikTok Shop, Spark Ads, Smart+, or TikTok campaign.
user-invokable	false