seo-optimizer

name	seo-optimizer
description	Audit and optimize WordPress SEO (Yoast/Rank Math) - checks focus keywords, meta descriptions, featured images. Uses Unsplash API for missing images. Run on all pages/posts to identify and fix SEO issues.
allowed-tools	Read, Write, Edit, Bash, Task, WebFetch, WebSearch

SEO Optimizer Skill

Comprehensive SEO audit and optimization for WordPress sites using Yoast SEO or Rank Math.

What This Skill Does

1. Audit all pages/posts for SEO completeness
2. Check focus keywords - ensures each page has one set
3. Validate meta descriptions - confirms focus keyword appears in description
4. Verify featured images - checks if present and properly named
5. Auto-fix issues using Unsplash API for missing images
6. Generate reports with actionable recommendations

SEO Rules Enforced

Focus Keyword Rules

• Every page/post MUST have a focus keyword
• Focus keyword should be 1-3 words, relevant to content
• Focus keyword MUST appear in meta description at least once

Meta Description Rules

• Must be 120-160 characters (optimal for SERPs)
• Must contain the focus keyword
• Should be compelling and include a call to action
• Must be unique per page

Featured Image Rules

• Every page/post MUST have a featured image
• Image ALT text should contain the focus keyword
• Image title should BE the focus keyword
• Image should be relevant to page content

Usage

Ask Claude to run SEO audit:

• "Run SEO audit on all pages"
• "Check SEO for the portfolio page"
• "Fix missing featured images across the site"
• "Optimize meta descriptions for all pages"

Technical Details

Yoast SEO Meta Keys

_yoast_wpseo_focuskw      - Focus keyword
_yoast_wpseo_metadesc     - Meta description
_yoast_wpseo_title        - SEO title
_thumbnail_id             - Featured image ID

Rank Math Meta Keys

rank_math_focus_keyword   - Focus keyword
rank_math_description     - Meta description
rank_math_title           - SEO title
_thumbnail_id             - Featured image ID

REST API Endpoints

GET  /wp-json/wp/v2/pages         - List all pages
GET  /wp-json/wp/v2/posts         - List all posts
GET  /wp-json/yoast/v1/get_head   - Get Yoast SEO data for URL
POST /wp-json/wp/v2/media         - Upload image
POST /wp-json/wp/v2/pages/{id}    - Update page (featured_media)

Database Direct Access (if API limited)

-- Get Yoast focus keyword
SELECT meta_value FROM wp_postmeta
WHERE post_id = {id} AND meta_key = '_yoast_wpseo_focuskw';

-- Update meta description
UPDATE wp_postmeta SET meta_value = '{desc}'
WHERE post_id = {id} AND meta_key = '_yoast_wpseo_metadesc';

Workflow

1. Audit Phase (Parallel Haiku Agents)

• Agent 1: Audit Home + About pages
• Agent 2: Audit Portfolio + Contact pages
• Agent 3: Audit Legal pages (Privacy, Terms)
• Agent 4: Audit all Property posts

2. Report Generation

{
  "page": "About",
  "url": "/about/",
  "focus_keyword": {
    "status": "ok|missing|weak",
    "value": "real estate development",
    "in_title": true,
    "in_description": true
  },
  "meta_description": {
    "status": "ok|missing|too_short|too_long|missing_keyword",
    "length": 156,
    "value": "..."
  },
  "featured_image": {
    "status": "ok|missing|wrong_alt",
    "id": 123,
    "alt": "...",
    "title": "..."
  },
  "recommendations": [
    "Add focus keyword to meta description",
    "Update featured image ALT text"
  ]
}

3. Fix Phase

• Use Unsplash API to find relevant images
• Upload to WordPress media library
• Set as featured image with correct ALT/title
• Update meta descriptions to include focus keyword

Unsplash Integration

Uses the Unsplash MCP server configured at /root/.claude/.mcp.json:

• Search for images matching focus keyword
• Download high-quality image
• Upload to WordPress
• Set proper metadata

Example Audit Output

SEO AUDIT REPORT - CSR Development
===================================

Page: About
-----------
Focus Keyword: real estate Miami ✓
Meta Description: "CSR Real Estate builds legacy..." (156 chars) ✓
  - Contains focus keyword: YES ✓
Featured Image: team-photo.jpg ✓
  - ALT text: "CSR team" ⚠ (should contain focus keyword)
  - Title: "team-photo" ⚠ (should be focus keyword)
Score: 80/100

Recommendations:
1. Update image ALT to "real estate Miami team"
2. Update image title to "real estate Miami"

Page: Portfolio
---------------
Focus Keyword: MISSING ✗
Meta Description: MISSING ✗
Featured Image: MISSING ✗
Score: 0/100

Recommendations:
1. Add focus keyword: "Miami properties" or "real estate portfolio"
2. Add meta description with focus keyword
3. Add featured image from Unsplash (search: Miami real estate)

Sources

• Yoast REST API Documentation
• Yoast Meta Description API
• Rank Math API Manager Plugin
• WordPress REST API Featured Images