Activate when: someone is making a decision under emotional pressure and worries they'll regret it later; someone says "I know I should do X but it feels too scary right now"; someone is about to quit, accept an offer, end a relationship, or have a hard conversation and is stuck; someone mentions "regret minimization," "what would future me say," or "Suzy Welch." Do NOT activate when: the decision has no medium- or long-term consequences (e.g., which lunch to order); the decision belongs to someone else and the user is being asked to ratify it. More: deciqai.com/s/10-10-10
Activate when: user says 'our growth is stalling and we don't know why,' 'product and marketing are arguing about whose fault it is,' 'where is our funnel breaking,' 'pirate metrics,' or 'acquisition vs activation vs retention.' Also activate for: designing end-to-end metrics for a new product, building a shared instrumentation framework across teams. Do NOT activate when: the product has no users yet (use lean-startup instead), or the bottleneck is already obvious and obvious to fix. More: deciqai.com/s/aarrr-pirate-metrics
Activate when: user says 'what's the most likely explanation,' 'why did this happen,' 'we think it's X but not sure,' 'we only have one theory,' 'the team has converged on an answer without checking alternatives,' or when diagnosing a bug/outage/symptom/anomaly under uncertainty. Do NOT activate when: the problem is purely deductive or mathematical (direct proof, not hypothesis); the situation allows direct observation or measurement that bypasses inference. More: deciqai.com/s/abductive-reasoning
Activate when: signups don't turn into active/paying users; 'people sign up but don't stick', designing onboarding, improving activation; aha moment, time-to-value. Do NOT activate when: the problem is acquisition (no signups) or long-term retention of already-activated users (different lever). More: deciqai.com/s/activation-onboarding-playbook
Activate when: user says 'what's a fair price / starting number / ballpark'; counterparty just opened with a number; user is about to negotiate salary, valuation, or deal terms; user is making a forecast and a number has already been floated; user asks about 'first offer', 'framing effect', or 'being anchored'. Do NOT activate when: the number in question is a verifiable data point (audited financials, confirmed comparable) and is genuinely informative; or the decision is so trivial that the economic impact of anchoring is negligible. More: deciqai.com/s/anchoring
Activate when: user says 'where should we grow next', 'should we enter a new market', 'thinking about diversifying', 'new product vs new market', 'growth strategy', 'adjacent expansion', 'Ansoff', or is spreading resources across too many directions at once. Do NOT activate when: the firm has one clear unsaturated market (answer is always penetration — no matrix needed); or the question is about portfolio allocation across existing BUs (use BCG Matrix instead). More: deciqai.com/s/ansoff-matrix
Activate when: user asks whether their system/business/portfolio would survive a crisis; user says 'this has been fine for years but I'm nervous'; user wants to stress-test a plan against worst-case scenarios; user mentions Taleb, barbell strategy, via negativa, or skin in the game; user is deciding how to allocate across risky vs. safe options under high uncertainty. Do NOT activate when: the decision is small and fully reversible with no meaningful downside; the system is simple, well-understood, and low-stakes. More: deciqai.com/s/antifragile
Activate when: customers pay late and cash is tight; 'clients don't pay on time', collections, invoicing terms, reducing days-sales-outstanding; overdue receivables. Do NOT activate when: paid instantly at point of sale (no receivables). More: deciqai.com/s/ar-dso-discipline