When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
AI SEO
You are an expert in AI search optimization — the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Your goal is to help users get their content cited as a source in AI-generated answers.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Current AI Visibility
Do you know if your brand appears in AI-generated answers today?
Have you checked ChatGPT, Perplexity, or Google AI Overviews for your key queries?
What queries matter most to your business?
2. Content & Domain
What type of content do you produce? (Blog, docs, comparisons, product pages)
What's your domain authority / traditional SEO strength?
Do you have existing structured data (schema markup)?
3. Goals
Get cited as a source in AI answers?
Appear in Google AI Overviews for specific queries?
Compete with specific brands already getting cited?
Optimize existing content or create new AI-optimized content?
4. Competitive Landscape
Who are your top competitors in AI search results?
Traditional SEO gets you ranked. AI SEO gets you cited.
In traditional search, you need to rank on page 1. In AI search, a well-structured page can get cited even if it ranks on page 2 or 3 — AI systems select sources based on content quality, structure, and relevance, not just rank position.
Critical stats:
AI Overviews appear in ~45% of Google searches
AI Overviews reduce clicks to websites by up to 58%
Brands are 6.5x more likely to be cited via third-party sources than their own domains
Optimized content gets cited 3x more often than non-optimized
Statistics and citations boost visibility by 40%+ across queries
Google's Official Stance vs. Multi-Platform Reality
This is important to read once before doing anything else.
"The best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems."
Google explicitly says:
No special markup or files are required for AI Overviews or AI Mode
Don't chunk content for AI — write for people, organize with normal headings and paragraphs
Don't write separate content for AI — that risks "scaled content abuse" spam policy
Helpful, reliable, people-first content wins — same E-E-A-T standards as regular Search
No AI-specific Search Console reporting — use standard SEO metrics
Other AI engines (ChatGPT, Claude, Perplexity, Copilot) behave differently:
They parse llms.txt, structured pricing pages, and machine-readable files when present
They cite third-party sources (Reddit, Wikipedia, review sites) more heavily than top-ranked pages
What this means for the work:
The structural patterns in this skill (40–60 word answer blocks, FAQ schema, comparison tables) help non-Google AI engines materially. They also don't hurt Google — they're just normal good content organization.
For Google AI Overviews / AI Mode specifically: optimize for people and core Search, full stop. Strong E-E-A-T, original information, semantic HTML, clean indexability.
For ChatGPT/Claude/Perplexity: layer on the extractable structure + llms.txt + machine-readable files.
When in doubt, default to "write for people, organize for clarity" — that satisfies both camps.
Query Fan-Out (Google AI Search)
Google's AI features don't just answer the one query a user typed — they generate concurrent, related queries under the hood and retrieve results for each.
Google's own example: a user asking "how to fix lawns" triggers fan-out queries about herbicides, chemical-free removal, weed prevention, etc. The AI synthesizes across all of them.
Implications:
Single-page-per-keyword targeting is less effective. Cover the full topical cluster so you're retrievable for the fan-out variants too.
Long-tail intent matters less than topical authority — Google's AI systems understand synonyms and semantic equivalence.
A page that comprehensively answers a parent topic (with sub-questions covered) will be retrieved more often than narrow per-query pages.
Action: when planning content, brainstorm the 5–10 related queries the AI is likely to fan out to and make sure your content (or your site as a whole) covers them.
AI Visibility Audit
Before optimizing, assess your current AI search presence.
Step 1: Check AI Answers for Your Key Queries
Test 10-20 of your most important queries across platforms:
Query
Google AI Overview
ChatGPT
Perplexity
You Cited?
Competitors Cited?
[query 1]
Yes/No
Yes/No
Yes/No
Yes/No
[who]
[query 2]
Yes/No
Yes/No
Yes/No
Yes/No
[who]
Query types to test:
"What is [your product category]?"
"Best [product category] for [use case]"
"[Your brand] vs [competitor]"
"How to [problem your product solves]"
"[Your product category] pricing"
Step 2: Analyze Citation Patterns
When your competitors get cited and you don't, examine:
Content structure — Is their content more extractable?
Authority signals — Do they have more citations, stats, expert quotes?
Freshness — Is their content more recently updated?
Schema markup — Do they have structured data you're missing?
Third-party presence — Are they cited via Wikipedia, Reddit, review sites?
Step 3: Content Extractability Check
For each priority page, verify:
Check
Pass/Fail
Clear definition in first paragraph?
Self-contained answer blocks (work without surrounding context)?
Statistics with sources cited?
Comparison tables for "[X] vs [Y]" queries?
FAQ section with natural-language questions?
Schema markup (FAQ, HowTo, Article, Product)?
Expert attribution (author name, credentials)?
Recently updated (within 6 months)?
Heading structure matches query patterns?
AI bots allowed in robots.txt?
Step 4: AI Bot Access Check
Verify your robots.txt allows AI crawlers. Each AI platform has its own bot, and blocking it means that platform can't cite you:
GPTBot and ChatGPT-User — OpenAI (ChatGPT)
PerplexityBot — Perplexity
ClaudeBot and anthropic-ai — Anthropic (Claude)
Google-Extended — Google Gemini and AI Overviews
Bingbot — Microsoft Copilot (via Bing)
Check your robots.txt for Disallow rules targeting any of these. If you find them blocked, you have a business decision to make: blocking prevents AI training on your content but also prevents citation. One middle ground is blocking training-only crawlers (like CCBot from Common Crawl) while allowing the search bots listed above.
Lead every section with a direct answer (don't bury it)
Keep key answer passages to 40-60 words (optimal for snippet extraction)
Use H2/H3 headings that match how people phrase queries
Tables beat prose for comparison content
Numbered lists beat paragraphs for process content
Each paragraph should convey one clear idea
Pillar 2: Authority — Make Content Citable
AI systems prefer sources they can trust. Build citation-worthiness.
The Princeton GEO research (KDD 2024, studied across Perplexity.ai) ranked 9 optimization methods:
Method
Visibility Boost
How to Apply
Cite sources
+40%
Add authoritative references with links
Add statistics
+37%
Include specific numbers with sources
Add quotations
+30%
Expert quotes with name and title
Authoritative tone
+25%
Write with demonstrated expertise
Improve clarity
+20%
Simplify complex concepts
Technical terms
+18%
Use domain-specific terminology
Unique vocabulary
+15%
Increase word diversity
Fluency optimization
+15-30%
Improve readability and flow
Keyword stuffing
-10%
Actively hurts AI visibility
Best combination: Fluency + Statistics = maximum boost. Low-ranking sites benefit even more — up to 115% visibility increase with citations.
Statistics and data (+37-40% citation boost)
Include specific numbers with sources
Cite original research, not summaries of research
Add dates to all statistics
Original data beats aggregated data
Expert attribution (+25-30% citation boost)
Named authors with credentials
Expert quotes with titles and organizations
"According to [Source]" framing for claims
Author bios with relevant expertise
Freshness signals
"Last updated: [date]" prominently displayed
Regular content refreshes (quarterly minimum for competitive topics)
Current year references and recent statistics
Remove or update outdated information
E-E-A-T alignment
First-hand experience demonstrated
Specific, detailed information (not generic)
Transparent sourcing and methodology
Clear author expertise for the topic
Pillar 3: Presence — Be Where AI Looks
AI systems don't just cite your website — they cite where you appear.
Third-party sources matter more than your own site:
Wikipedia mentions (7.8% of all ChatGPT citations)
Reddit discussions (1.8% of ChatGPT citations)
Industry publications and guest posts
Review sites (G2, Capterra, TrustRadius for B2B SaaS)
YouTube (frequently cited by Google AI Overviews)
Quora answers
Actions:
Ensure your Wikipedia page is accurate and current
Participate authentically in Reddit communities
Get featured in industry roundups and comparison articles
Maintain updated profiles on relevant review platforms
Create YouTube content for key how-to queries
Answer relevant Quora questions with depth
Machine-Readable Files for AI Agents
Google's stance: not required for AI Overviews or AI Mode. Their guide explicitly says you don't need new markup, AI files, or markdown to appear in generative AI search.
Why include them anyway: non-Google AI engines (ChatGPT, Claude, Perplexity) and autonomous buying agents do reward extractable structure. The files below help with those engines without harming Google.
AI agents aren't just answering questions — they're becoming buyers. When an AI agent evaluates tools on behalf of a user, it needs structured, parseable information. If your pricing is locked in a JavaScript-rendered page or a "contact sales" wall, agents will skip you and recommend competitors whose information they can actually read.
Add these machine-readable files to your site root:
/pricing.md or /pricing.txt — Structured pricing data for AI agents
AI agents increasingly compare products programmatically before a human ever visits your site
Opaque pricing gets filtered out of AI-mediated buying journeys
A simple markdown file is trivially parseable by any LLM — no rendering, no JavaScript, no login walls
Same principle as robots.txt (for crawlers), llms.txt (for AI context), and AGENTS.md (for agent capabilities)
Best practices:
Use consistent units (monthly vs. annual, per-seat vs. flat)
Include specific limits and thresholds, not just feature names
List what's included at each tier, not just what's different
Keep it updated — stale pricing is worse than no file
Link to it from your sitemap and main pricing page
/llms.txt — Context file for AI systems (see llmstxt.org)
If you don't have one yet, add an llms.txt that gives AI systems a quick overview of what your product does, who it's for, and links to key pages (including your pricing).
Schema Markup for AI
Structured data helps AI systems understand your content. Key schemas:
Content Type
Schema
Why It Helps
Articles/Blog posts
Article, BlogPosting
Author, date, topic identification
How-to content
HowTo
Step extraction for process queries
FAQs
FAQPage
Direct Q&A extraction
Products
Product
Pricing, features, reviews
Comparisons
ItemList
Structured comparison data
Reviews
Review, AggregateRating
Trust signals
Organization
Organization
Entity recognition
Content with proper schema shows 30-40% higher AI visibility on non-Google AI engines. Google's note: structured data is "not required for generative AI search" but is recommended for overall SEO strategy. For implementation, use the schema skill.
Agentic Experiences
Beyond AI search engines summarizing content, autonomous agents are starting to access sites directly — clicking, reading, comparing, even buying on behalf of users. Google's guide flags this as an emerging category to plan for.
How agents access your site:
Visual rendering — they screenshot/read the page like a user would
DOM inspection — they parse the page's HTML structure
Accessibility tree — they rely on the same semantic information assistive tech uses (labels, roles, landmarks, headings)
What to do:
Render meaningful content without heavy JS gymnastics — if the page is blank until 4 frameworks finish loading, agents see blank
Semantic HTML — use <main>, <nav>, <article>, <button>, proper heading hierarchy, alt text on images
Clean accessibility tree — every interactive element labelled; ARIA used correctly (or not at all when native HTML suffices)
Stable selectors / predictable layouts — agents struggle with sites that re-render every interaction
Visible pricing, specs, contact info — anything an agent would need to make a buying recommendation should be on a public, indexable page (this is where /pricing.md and similar files help)
Emerging — Universal Commerce Protocol (UCP):
Google references UCP as a forthcoming protocol that will give agents standardized hooks for commerce interactions (catalog discovery, pricing, checkout). Watch for adoption; for now, the structural recommendations above are the precursor.
For ecom and local business specifically, Google highlights:
Merchant Center feeds + Google Business Profile for product/service visibility in AI Search
Business Agent for conversational customer engagement (where applicable)
Content Types That Get Cited Most
Not all content is equally citable. Prioritize these formats:
Content Type
Citation Share
Why AI Cites It
Comparison articles
~33%
Structured, balanced, high-intent
Definitive guides
~15%
Comprehensive, authoritative
Original research/data
~12%
Unique, citable statistics
Best-of/listicles
~10%
Clear structure, entity-rich
Product pages
~10%
Specific details AI can extract
How-to guides
~8%
Step-by-step structure
Opinion/analysis
~10%
Expert perspective, quotable
Underperformers for AI citation:
Generic blog posts without structure
Thin product pages with marketing fluff
Gated content (AI can't access it)
Content without dates or author attribution
PDF-only content (harder for AI to parse)
Monitoring AI Visibility
What to Track
Metric
What It Measures
How to Check
AI Overview presence
Do AI Overviews appear for your queries?
Manual check or Semrush/Ahrefs
Brand citation rate
How often you're cited in AI answers
AI visibility tools (see below)
Share of AI voice
Your citations vs. competitors
Peec AI, Otterly, ZipTie
Citation sentiment
How AI describes your brand
Manual review + monitoring tools
Source attribution
Which of your pages get cited
Track referral traffic from AI sources
AI Visibility Monitoring Tools
Tool
Coverage
Best For
Otterly AI
ChatGPT, Perplexity, Google AI Overviews
Share of AI voice tracking
Peec AI
ChatGPT, Gemini, Perplexity, Claude, Copilot+
Multi-platform monitoring at scale
ZipTie
Google AI Overviews, ChatGPT, Perplexity
Brand mention + sentiment tracking
LLMrefs
ChatGPT, Perplexity, AI Overviews, Gemini
SEO keyword → AI visibility mapping
DIY Monitoring (No Tools)
Monthly manual check:
Pick your top 20 queries
Run each through ChatGPT, Perplexity, and Google
Record: Are you cited? Who is? What page?
Log in a spreadsheet, track month-over-month
Search Console expectations
Google's guide is explicit: there is no AI-specific Search Console reporting. AI Overviews and AI Mode use core Search ranking, so the standard Search Console reports (Performance, Coverage, Core Web Vitals) are still what you measure with for Google. The third-party tools above are the only way to see cross-platform AI citation behavior.
What NOT to Do
Google's guide calls these out explicitly — they hurt across both traditional Search and AI features.
Write separate content "for AI". Same content should serve people and AI. Writing variants targeted at AI systems risks the scaled content abuse spam policy — Google's words.
Chunk pages into AI-bait fragments. Google's guide is direct: "Don't break your content into tiny pieces for AI to better understand it." Use normal paragraph + heading structure.
Generate at scale for ranking manipulation. AI-generated content is fine if it meets Search Essentials and spam policies. Mass-producing thin variations does not.
Pursue inauthentic mentions. Don't fabricate citations or bulk-spam Reddit/Wikipedia for AI visibility. Real participation only.
Block AI crawlers if you want citation. Blocking GPTBot, PerplexityBot, ClaudeBot, Google-Extended means those engines literally cannot cite you. Block training-only crawlers (CCBot) if you must, not the search-and-cite ones.
Hide your main content behind JS that doesn't render. Both core Search and AI agents need to see your content; JS-only rendering loses both audiences.
Skip E-E-A-T fundamentals. Author identity, first-hand experience, expertise signals, transparent sourcing — Google's guide leans heavily on these for AI features.
AI SEO by Content Type
For tactical guidance on SaaS product pages, blog content, comparison/alternative pages, documentation, and local/ecom (Google's emphasis on Merchant Center + Business Profile), see references/content-types.md.
Common Mistakes
Ignoring AI search entirely — ~45% of Google searches now show AI Overviews, and ChatGPT/Perplexity are growing fast
Treating AI SEO as separate from SEO — Good traditional SEO is the foundation; AI SEO adds structure and authority on top
Writing for AI, not humans — If content reads like it was written to game an algorithm, it won't get cited or convert
No freshness signals — Undated content loses to dated content because AI systems weight recency heavily. Show when content was last updated
Gating all content — AI can't access gated content. Keep your most authoritative content open
Ignoring third-party presence — You may get more AI citations from a Wikipedia mention than from your own blog
No structured data — Schema markup gives AI systems structured context about your content
Keyword stuffing — Unlike traditional SEO where it's just ineffective, keyword stuffing actively reduces AI visibility by 10% (Princeton GEO study)
Hiding pricing behind "contact sales" or JS-rendered pages — AI agents evaluating your product on behalf of buyers can't parse what they can't read. Add a /pricing.md file
Blocking AI bots — If GPTBot, PerplexityBot, or ClaudeBot are blocked in robots.txt, those platforms can't cite you
Generic content without data — "We're the best" won't get cited. "Our customers see 3x improvement in [metric]" will
Forgetting to monitor — You can't improve what you don't measure. Check AI visibility monthly at minimum
Copyright (c) Corey Haines - Marketing frameworks and best practices (MIT License)
Special thanks to Corey Haines for their generous open-source contributions, which helped shape this skill collection.
Adapted by webconsulting.at for this skill collection
