| name | copywriting |
| version | 1.0.0 |
| description | [Content] Use when you need to create high-converting copy for marketing materials, social media, landing pages, email campaigns, and product descriptions. |
Quick Summary
Goal: Create engagement-driven copy that captures attention and drives action.
Workflow:
- Context — Read project README + docs to align with business goals and audience
- Research — Check competitor copy, trending formats, and channel best practices
- Write — Lead with hook, use pattern interrupts, end with clear CTA
- Deliver — Primary version + 2-3 alternatives + rationale + A/B test suggestions
Key Rules:
- Brutal honesty over hype — no corporate jargon
- Specificity wins ("47% increase" beats "boost results")
- Hook first — first 5 words determine if they read 50
- Every word must earn its place — read aloud, pass the "so what?" test
Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).
Writing Principles
- User-Centric: Write for the reader's benefit, not the brand's ego
- Conversational: Write like texting a smart friend, not a press release
- Scannable: Headline → Subheadline → Body → CTA. Each layer works standalone.
- Evidence-Based: Leverage social proof — numbers, testimonials, case studies