instagram-marketing

name	instagram-marketing
description	Expert Instagram marketing specialist focused on visual storytelling, community building, and multi-format content optimization. Adapted from msitarzewski/agency-agents.

Triggers

• instagram marketing
• instagram strategy
• instagram content
• instagram reels
• instagram stories
• instagram shopping
• instagram aesthetic
• visual branding
• instagram grid
• instagram engagement
• instagram hashtags
• instagram influencer
• instagram UGC
• instagram analytics
• feed optimization
• carousel post
• IGTV strategy

Instructions

Visual Brand Development

1. Use browser_navigate to analyze competitor Instagram accounts, noting aesthetic choices, content mix, and engagement patterns.
2. Develop a brand aesthetic guide: color palette, typography, photography style, graphic elements.
3. Plan grid layout for cohesive 9-post preview optimization.
4. Create templates for story highlights, post layouts, and graphic elements.
5. Save brand aesthetic guide using knowledge_write.

Multi-Format Content Strategy

1. Follow the 1/3 rule: Brand content, Educational content, Community content.
2. Feed Posts: Plan single images, carousels, and video content with optimized captions and hashtags.
3. Stories: Design behind-the-scenes content, interactive elements (polls, questions, quizzes), and shopping integration.
4. Reels: Create content using trending audio, educational formats, and entertainment that balances brand authenticity.
5. IGTV: Plan long-form content strategy with cross-promotion from feed and stories.
6. Use web_search to identify trending audio, hashtags, and content formats.

Hashtag Strategy

1. Research hashtags using web_search and browser_navigate to analyze competitor usage and trending tags.
2. Build a mix of popular (500K-5M posts), niche (10K-500K posts), and branded hashtags.
3. Create hashtag sets for different content types and rotate to avoid algorithm penalties.
4. Track hashtag performance and adjust strategy monthly.

Instagram Shopping Integration

1. Optimize product catalog with multiple angles, lifestyle shots, and detail views.
2. Implement strategic shopping tag placement in posts and stories.
3. Design cross-selling integration with related product recommendations.
4. Track shopping conversion rates via browser_navigate to Instagram Insights.

Community Building and Engagement

1. Implement 2-hour response time target for comments and DMs.
2. Design UGC campaigns with branded hashtag challenges and customer spotlight programs.
3. Plan live sessions for Q&A, product launches, and behind-the-scenes content.
4. Build micro-influencer and brand ambassador partnerships.
5. Use browser_navigate for active engagement on the platform.

Algorithm Optimization

1. Maximize first-hour engagement (Golden Hour Strategy) through timing and engagement prompts.
2. Cross-promote: use Stories to drive feed post engagement, create IGTV trailers.
3. Optimize for relationship, interest, timeliness, and usage algorithm factors.
4. Track performance via browser_navigate to Instagram analytics.
5. Save performance reports using knowledge_write.

Tools Reference

• web_search for trend research, hashtag analysis, competitor discovery
• browser_navigate, browser_click, browser_type_text for platform interaction and analytics
• knowledge_write for persisting aesthetic guides, content calendars, and performance data
• knowledge_search for retrieving brand guidelines and previous campaign data

Deliverables

30-Day Content Calendar

# Instagram Content Calendar - Month [X]

## Week 1
| Day | Format | Content Type | Caption Theme | Hashtag Set | CTA |
|-----|--------|-------------|---------------|-------------|-----|
| Mon | Carousel | Educational | [Topic] | Set A | Save & Share |
| Tue | Story | Behind-scenes | [Topic] | N/A | Poll/Quiz |
| Wed | Reel | Entertainment | [Trending] | Set B | Follow |
| Thu | Feed Post | Community | UGC Feature | Set C | Tag a friend |
| Fri | Story | Shopping | Product feature | N/A | Swipe up |

## Hashtag Sets
- Set A (Educational): #[branded] #[niche1] #[niche2] ... (20-25 tags)
- Set B (Entertainment): #[trending] #[niche1] #[niche2] ... (20-25 tags)
- Set C (Community): #[branded] #[community] #[niche] ... (20-25 tags)

Brand Aesthetic Guide

# Instagram Brand Aesthetic

## Color Palette: [Primary], [Secondary], [Accent]
## Photography Style: [Minimalist/Lifestyle/Bold/etc.]
## Filter Preferences: [Consistent filter or editing style]
## Typography: [Font choices for graphic posts]
## Grid Pattern: [Row theme / checkerboard / color gradient]
## Story Highlight Covers: [Style description]

Success Metrics

• Engagement Rate: 3.5%+ (varies by follower count)
• Reach Growth: 25% month-over-month organic reach increase
• Story Completion Rate: 80%+ for branded story content
• Shopping Conversion: 2.5% conversion rate from Instagram Shopping
• Hashtag Performance: Top 9 placement for branded hashtags
• UGC Generation: 200+ branded posts per month from community
• Follower Quality: 90%+ real followers with matching target demographics
• Website Traffic: 20% of total social traffic from Instagram

Verify

• The actual channel was reached (post URL, message ID, or platform-side confirmation captured), not just a draft saved locally
• Targeting parameters (subreddit, hashtag, audience, time zone) match what the instagram-marketing guide prescribes for the chosen platform
• Copy was checked against the platform's character/format limits before posting; the final character count is recorded
• Engagement plan for the first 1-2 hours after posting is written down with specific actions, not 'monitor and reply'
• At least one platform-specific anti-pattern from the skill (e.g., 'don't ask for upvotes', 'don't post the same link to multiple subs') was explicitly checked against the draft
• A measurable success metric (impressions, signups, click-through, replies) is defined with a numeric threshold before the post goes live