Emmi opinionated skill kit: iterative product planning (MVP to production), UI/UX with block library, hard QA (ferdig-ferdig), testing and CI/CD, Railway-first deployment, Next.js+tRPC+Prisma+Better Auth+Tailwind, Expo+NativeWind, Turborepo, performance work, architecture, product and team management, browse, and analytics. Use when the user wants Emmi workflows, sub-skill by name, or "the kit". Read sub-skills from this repo root.
Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to 10 specialists (7 core + 3 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.
Backlink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
Content quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".
Live SEO data via DataForSEO MCP server. SERP analysis (Google, Bing, Yahoo, YouTube), keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis (Lighthouse, content parsing), competitor analysis, content analysis, business listings, AI visibility (ChatGPT scraper, LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "competitor data", "AI visibility check", "LLM mentions", or "real search data".
Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".