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Research competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Generate or improve a company-specific data analysis skill by extracting tribal knowledge from analysts. BOOTSTRAP MODE - Triggers: "Create a data context skill", "Set up data analysis for our warehouse", "Help me create a skill for our database", "Generate a data skill for [company]" → Discovers schemas, asks key questions, generates initial skill with reference files ITERATION MODE - Triggers: "Add context about [domain]", "The skill needs more info about [topic]", "Update the data skill with [metrics/tables/terminology]", "Improve the [domain] reference" → Loads existing skill, asks targeted questions, appends/updates reference files Use when data analysts want Claude to understand their company's specific data warehouse, terminology, metrics definitions, and common query patterns.
Profile and explore datasets to understand their shape, quality, and patterns before analysis. Use when encountering a new dataset, assessing data quality, discovering column distributions, identifying nulls and outliers, or deciding which dimensions to analyze.
QA an analysis before sharing with stakeholders — methodology checks, accuracy verification, and bias detection. Use when reviewing an analysis for errors, checking for survivorship bias, validating aggregation logic, or preparing documentation for reproducibility.
Build self-contained interactive HTML dashboards with Chart.js, dropdown filters, and professional styling. Use when creating dashboards, building interactive reports, or generating shareable HTML files with charts and filters that work without a server.
Write correct, performant SQL across all major data warehouse dialects (Snowflake, BigQuery, Databricks, PostgreSQL, etc.). Use when writing queries, optimizing slow SQL, translating between dialects, or building complex analytical queries with CTEs, window functions, or aggregations.
Apply statistical methods including descriptive stats, trend analysis, outlier detection, and hypothesis testing. Use when analyzing distributions, testing for significance, detecting anomalies, computing correlations, or interpreting statistical results.
| name | competitive-analysis |
| description | Research competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations. |
Frameworks and methodologies for researching competitors, comparing positioning, and identifying market opportunities.
Gather intelligence from these categories of sources:
Compare messaging across competitors on key dimensions:
| Dimension | Your Company | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| Tagline/Headline | ||||
| Core value proposition | ||||
| Primary audience | ||||
| Key differentiator claim | ||||
| Tone/Voice | ||||
| Proof points used | ||||
| Category framing | ||||
| Primary CTA |
For each competitor, document:
Identify each competitor's story arc:
This reveals positioning strategy and emotional appeals.
For each competitor's messaging, assess:
Map content across competitors by:
| Topic/Theme | Your Content | Competitor A | Competitor B | Gap? |
|---|---|---|---|---|
| [Topic 1] | Blog post, ebook | Blog series, webinar | Nothing | Opportunity for B |
| [Topic 2] | Nothing | Whitepaper | Blog post, video | Gap for you |
| [Topic 3] | Case study | Nothing | Case study | Parity |
| Content Format | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Blog posts | Y | Y | Y | Y |
| Case studies | Y | Y | N | Y |
| Ebooks/Whitepapers | N | Y | Y | N |
| Webinars | Y | Y | Y | N |
| Podcast | N | N | Y | N |
| Video content | N | Y | Y | Y |
| Interactive tools | N | N | N | Y |
| Templates/Resources | Y | N | Y | N |
For your company and each competitor, define (or reverse-engineer) their positioning statement:
For [target audience], [product/company] is the [category] that [key benefit/differentiator] because [reason to believe].
Example:
For mid-market SaaS marketing teams, Acme is the campaign management platform that unifies planning and execution in one workspace because it is built on a single data model that eliminates tool fragmentation.
Plot competitors on a 2x2 matrix using the two most important dimensions for your market:
Common axis pairs:
Identify which quadrant is underserved or where your differentiation is strongest.
A competitive battlecard is a one-page reference for sales and marketing teams. Include:
| If the prospect says... | Respond with... |
|---|---|
| "[Competitor] does X too" | "Here is how our approach differs..." |
| "[Competitor] is cheaper" | "Here is what that price difference gets you..." |
| "I've heard good things about [Competitor]" | "They are strong at X. Where we differ is..." |
Questions to ask prospects early that highlight your advantages:
Questions competitors might encourage prospects to ask you, with prepared responses.
