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Use when a client request is ready to become production work and you must brief creative or media — turning a vague ask into an objective, an audience, and constraints the team can build against.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Use when you need to assess whether a client account is healthy, at risk, or slipping — before renewal, after a rough patch, or on a regular cadence — and decide what to do about it.
Use when responding to an RFP or writing a new-business proposal — to decide whether to pursue it, shape the offer, and produce a document a client can say yes to.
Use when preparing the quarterly review a client account faces — to report results against the objective honestly, read what worked, and set what the next quarter buys.
Use when you need to write or change a statement of work — turning an agreed offer into a scope, deliverables, price, and terms that both protect the client and defend the agency's margin.
Use when reviewing compensation for a role, a team, or the whole population — checks where people sit against defensible bands, finds equity gaps, and produces a ranked, costed set of adjustments.
Use when building or maintaining the self-serve answers employees reach for — turns the questions people actually ask into clear, sourced FAQ entries that deflect repeat questions and stay consistent with policy.
| name | campaign-brief |
| description | Use when a client request is ready to become production work and you must brief creative or media — turning a vague ask into an objective, an audience, and constraints the team can build against. |
Run this before any creative or media work starts. The brief is the contract between the account and the people who make the work: a thin brief produces the wrong thing on time, which is worse than the right thing late.
CAMPAIGN: <name> ACCOUNT: <client>
OBJECTIVE: <one measurable sentence>
AUDIENCE: <who / mindset / where>
MESSAGE: <the one idea> — <reason to believe>
DELIVERABLES: <asset — channel — spec, each>
CONSTRAINTS: <brand / legal / tone / budget / deadline, or "none stated">
DONE WHEN: <observable criteria> — accepted by <name>