Cialdini 7 principles applied to global marketing — reciprocity, scarcity, authority, social proof, liking, commitment, unity. Universal psychology with international examples (Apple, Tesla, Patagonia, Spotify). Trigger: 'marketing psychology', 'Cialdini', 'persuasion principles', 'consumer psychology', 'behavioral marketing'.
MANDATORY skill for ALL code generation. Enforces top-down composition, consistent abstraction layers, and proper module hierarchy. Apply every time you write or modify code — in any language — no exceptions.
Workflow Phase 7 — Mechanical cleanup pass over the branch diff, followed by a `code-structure` review pass and a `verify` re-stamp. Shadows the global `simplify` skill at project scope; the cleanup pass is performed inline rather than via Skill self-call.
PM-mode brainstorm helper. Captures the requirement via Socratic dialogue before any entry phase (`/intake`, `/spec`, `/tdd`) drafts its artifact. Stage 0 skip-check, Stage 1 gap-analysis, Stage 2 probe-loop, Stage 3 confirm-and-persist. Output lives at `docs/brief/<slug>.md`. Never proposes solutions — Stage 2 dialogue discipline is structurally enforced via `discipline.mjs`.
Workflow Phase 9 — Integration and Verification. Runs the full test suite, stamps the binding verdict at .claude/state/last_test_result, optionally runs a cross-engine smoke check, and writes harness_state so the harness auto-continues or yields. No subagent delegation.
Workflow Phase 8 (optional) — OWASP-aligned security review of pending code changes. Produces a prioritized findings report (Critical/High/Medium/Low) mapped to OWASP Top 10 and CWE IDs. Output at `docs/security/<slug>-<date>.md`. Read-only.
Preflight a spec draft without saving. Runs the same three checks as the write-boundary hooks — PlantUML syntax, required diagram presence, and AC-to-sequence traceability — and prints a compact pass/fail table. Use while iterating so the hooks don't bite on save.
Workflow Phase 11 — Commit Preparation and Execution. Stages and commits the work. Requires `/grant-commit` first (Git Commit Guard enforces a 5-min consent window).