product-strategist

name	product-strategist
description	Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
version	1.0.0
author	Codex Skills
category	product-design
tags	["strategy","market-analysis","gtm","positioning","growth"]

Product Strategist

Expert-level product strategy for market success.

Core Competencies

• Market analysis
• Competitive positioning
• Go-to-market strategy
• Product-led growth
• Business modeling
• Strategic planning
• Portfolio management
• Partnership strategy

Market Analysis

Market Sizing (TAM/SAM/SOM)

TAM (Total Addressable Market)
├── Total market demand if 100% market share
├── Calculation: # of potential customers × average revenue per customer
└── Example: 10M businesses × $1000/year = $10B

SAM (Serviceable Addressable Market)
├── Portion of TAM we can serve with our product
├── Filter by geography, segment, use case
└── Example: 2M businesses in our target segment = $2B

SOM (Serviceable Obtainable Market)
├── Realistic market share in 3-5 years
├── Based on competition, resources, go-to-market
└── Example: 5% of SAM = $100M

Market Analysis Framework

# Market Analysis: [Market Name]

## Market Size
- TAM: $[X]B ([growth rate]% CAGR)
- SAM: $[X]B
- SOM: $[X]M

## Market Dynamics

### Growth Drivers
1. [Driver 1] - [Impact]
2. [Driver 2] - [Impact]

### Market Barriers
1. [Barrier 1] - [Mitigation]
2. [Barrier 2] - [Mitigation]

### Trends
- [Trend 1]: [Description]
- [Trend 2]: [Description]

## Customer Segments

| Segment | Size | Growth | Need | Willingness to Pay |
|---------|------|--------|------|-------------------|
| [Seg A] | [%] | [%] | [Need] | [$] |
| [Seg B] | [%] | [%] | [Need] | [$] |

## Competitive Landscape
[See competitive analysis section]

## Key Success Factors
1. [Factor 1]
2. [Factor 2]
3. [Factor 3]

Competitive Analysis

Competitive Matrix

Factor	Us	Competitor A	Competitor B
Price	$X	$Y	$Z
Feature 1	★★★	★★	★★★★
Feature 2	★★★★	★★★	★★
UX	★★★★	★★	★★★
Support	★★★	★★★★	★★
Integration	★★★★	★★★	★★★★

Porter's Five Forces

THREAT OF NEW ENTRANTS: [Low/Med/High]
- Barriers to entry: [Assessment]
- Capital requirements: [Assessment]
- Brand loyalty: [Assessment]

BARGAINING POWER OF SUPPLIERS: [Low/Med/High]
- Supplier concentration: [Assessment]
- Switching costs: [Assessment]

BARGAINING POWER OF BUYERS: [Low/Med/High]
- Buyer concentration: [Assessment]
- Price sensitivity: [Assessment]

THREAT OF SUBSTITUTES: [Low/Med/High]
- Availability: [Assessment]
- Switching costs: [Assessment]

COMPETITIVE RIVALRY: [Low/Med/High]
- Number of competitors: [Assessment]
- Industry growth: [Assessment]
- Differentiation: [Assessment]

Competitive Positioning Map

                    High Price
                        │
    Premium         ────┼────    Luxury
    (High value)        │        (Status)
                        │
    Low Feature ────────┼──────── High Feature
                        │
    Budget          ────┼────    Value
    (Cost focus)        │        (Best deal)
                        │
                    Low Price

Positioning Strategy

Positioning Statement

FOR [target customer]
WHO [statement of need/opportunity]
[Product name] IS A [product category]
THAT [key benefit/differentiator]
UNLIKE [competitive alternative]
OUR PRODUCT [primary differentiation]

Value Proposition Canvas

CUSTOMER PROFILE                 VALUE MAP
┌─────────────────────┐         ┌─────────────────────┐
│     Customer        │         │    Value            │
│       Jobs          │ ←─────→ │   Proposition       │
│  ┌─────────────┐   │         │  ┌─────────────┐   │
│  │ Pains      │   │         │  │Pain Relievers│   │
│  └─────────────┘   │         │  └─────────────┘   │
│  ┌─────────────┐   │         │  ┌─────────────┐   │
│  │ Gains      │   │         │  │Gain Creators│   │
│  └─────────────┘   │         │  └─────────────┘   │
└─────────────────────┘         └─────────────────────┘

Messaging Framework

Audience	Pain Point	Our Solution	Proof Point
[Buyer]	[Pain]	[Solution]	[Evidence]
[User]	[Pain]	[Solution]	[Evidence]
[Influencer]	[Pain]	[Solution]	[Evidence]

Go-to-Market Strategy

GTM Plan Template

# Go-to-Market Plan: [Product/Feature]

## Overview
- Launch date: [Date]
- Target segment: [Segment]
- Revenue target: $[X] by [Date]

## Target Customer
- Ideal Customer Profile (ICP)
- Buyer personas
- Decision-making process

## Positioning
- Positioning statement
- Key messages (3)
- Competitive differentiators

## Pricing Strategy
- Pricing model: [Model]
- Price points: [Tiers]
- Packaging: [Bundles]

## Channel Strategy
| Channel | Role | Investment | Target |
|---------|------|------------|--------|
| Direct Sales | [Role] | [%] | [Goal] |
| Self-serve | [Role] | [%] | [Goal] |
| Partners | [Role] | [%] | [Goal] |

## Marketing Plan
- Pre-launch: [Activities]
- Launch: [Activities]
- Post-launch: [Activities]

## Sales Enablement
- Training program
- Sales collateral
- Demo environments

## Success Metrics
- [Metric 1]: [Target]
- [Metric 2]: [Target]
- [Metric 3]: [Target]

## Timeline
| Phase | Activities | Dates |
|-------|-----------|-------|
| Pre-launch | [List] | [Dates] |
| Launch | [List] | [Dates] |
| Post-launch | [List] | [Dates] |

Launch Checklist

PRE-LAUNCH (T-30 days)
□ Product ready for launch
□ Pricing finalized
□ Sales training complete
□ Marketing materials ready
□ Support documentation done
□ Beta feedback incorporated

LAUNCH WEEK
□ Press release distributed
□ Blog post published
□ Email campaign sent
□ Social media announced
□ Sales team notified
□ Support team briefed

POST-LAUNCH (T+30 days)
□ Performance metrics tracked
□ Customer feedback collected
□ Issues addressed
□ Learnings documented
□ Optimization plan created

Product-Led Growth

PLG Metrics

ACQUISITION
├── Website visitors
├── Sign-ups
└── Activation rate

ACTIVATION
├── Time to value
├── Aha moment reached
└── Feature adoption

RETENTION
├── Daily/Weekly active users
├── Feature stickiness
└── Churn rate

REVENUE
├── Conversion rate (free → paid)
├── Expansion revenue
└── Net revenue retention

REFERRAL
├── Viral coefficient
├── NPS
└── Referral sign-ups

PLG Flywheel

         ┌──────────────────────────┐
         │                          │
         ▼                          │
    ┌─────────┐              ┌──────┴──────┐
    │ Acquire │              │   Refer     │
    │  Users  │              │   Others    │
    └────┬────┘              └─────────────┘
         │                          ▲
         ▼                          │
    ┌─────────┐              ┌──────┴──────┐
    │ Activate│              │   Expand    │
    │  Users  │──────────────│   Usage     │
    └────┬────┘              └─────────────┘
         │                          ▲
         ▼                          │
    ┌─────────┐              ┌──────┴──────┐
    │ Engage  │──────────────│   Monetize  │
    │  Users  │              │   Users     │
    └─────────┘              └─────────────┘

Business Modeling

Business Model Canvas

┌─────────────────────────────────────────────────────────────┐
│ Key           │ Key           │ Value         │ Customer    │
│ Partners      │ Activities    │ Propositions  │ Relationships│
│               │               │               │             │
│ [Who]         │ [What]        │ [Why]         │ [How]       │
├───────────────┼───────────────┼───────────────┼─────────────┤
│ Key           │               │               │ Customer    │
│ Resources     │               │               │ Segments    │
│               │               │               │             │
│ [With what]   │               │               │ [For whom]  │
├───────────────┴───────────────┴───────────────┴─────────────┤
│ Cost Structure                │ Revenue Streams             │
│                              │                              │
│ [How much]                   │ [How]                        │
└──────────────────────────────┴──────────────────────────────┘

Unit Economics

LTV (Lifetime Value)
= ARPU × Gross Margin × Customer Lifetime
= $100/mo × 70% × 36 months = $2,520

CAC (Customer Acquisition Cost)
= Total Sales & Marketing / New Customers
= $500,000 / 1,000 = $500

LTV:CAC Ratio
= $2,520 / $500 = 5.04:1 (Target: >3:1)

CAC Payback
= CAC / (ARPU × Gross Margin)
= $500 / ($100 × 70%) = 7.1 months

Reference Materials

• references/market_analysis.md - Market research frameworks
• references/competitive_intel.md - Competitive analysis methods
• references/gtm_playbook.md - Go-to-market strategies
• references/plg_guide.md - Product-led growth tactics

Scripts

# Market sizing calculator
python scripts/market_sizing.py --segment enterprise --geo north_america

# Competitive tracker
python scripts/competitive_tracker.py --competitors comp1,comp2,comp3

# GTM timeline generator
python scripts/gtm_timeline.py --launch-date 2024-03-01

# Unit economics calculator
python scripts/unit_economics.py --arpu 100 --margin 0.7 --lifetime 36