b2b-marketing-playbook

name	b2b-marketing-playbook
description	Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
source	https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/b2b-marketing-playbook
tags	["b2b-marketing","lead-generation","cold-email","linkedin","b2b-saas","saas-marketing","saas","startup","revenue-growth","abm","claude-code","ai-agent-skill","webinar-funnel","pipeline","latest"]

📦 Install

clawhub install b2b-marketing-playbook

What you get after installing:

• LinkedIn content cadence + DM-to-demo conversion sequences
• Cold email templates with personalization formulas and follow-up timing
• ABM targeting framework with pipeline velocity and CAC benchmarks

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B2B Marketing Playbook — LinkedIn + Cold Email + Webinar Pipeline

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Three proven channels woven into one repeatable pipeline for B2B SaaS.

• LinkedIn engine: Content cadence, engagement pods, and DM-to-demo flow
• Cold email sequences: Subject lines, personalization, and follow-up timing
• Webinar funnel: Topic selection, promotion, and post-webinar nurture
• ABM layer: Account-based targeting for enterprise deals
• Metrics dashboard: Pipeline velocity, SQL rate, and CAC benchmarks

Enterprise Deal Mechanics (added 2026)

Marketing gets the meeting; these rules get the money. Distilled from a multi-agent OSS commercialization retrospective:

Cash structure

• Stage private-deployment payments 3:4:3 (or 4:4:2): tranche one when the first features go live, two at full deployment, the final slice after 3–6 months of operations.
• 30% due the day the contract is signed — no exceptions. Write a 0.5%-per-day late penalty into the contract text itself.
• Retain leverage: keep 1–2 features running on infrastructure you control until the final invoice clears. Disclose this before signature and codify it in the terms.
• Chase overdue balances at the top of the customer's org chart, not with your day-to-day contact; if your champion stalls, one or two escalations to the CEO are fair game.

Scope defense

• Split the customer's raw wishlist (SOR) from the signed commitment (SOW carrying acceptance criteria, delivery milestones, and change clauses). The SOW is signed alongside the contract, same day.
• Every modification flows through a change-control step: written request → both project managers price the impact on cost and schedule → signed amendment. Verbal enthusiasm on calls binds nobody — paper or it didn't happen.
• Name the acceptance sign-off person in the contract; keep records of every meeting and decision.

Negotiation posture

• They ask for 50 features and you could build 40: commit to 10, then "stretch" to 15 as a favor. Generosity you planned is leverage; generosity they extracted is lost margin.
• Price unwanted work high instead of declining it — the quote does the refusing.
• Only two requests genuinely justify on-prem: data privacy and internal permission-system integration; everything else belongs on SaaS. SaaS customization → sell a license. SSO-style integrations → open your API plus standard docs and let the customer build.

Revenue arithmetic

• $1M ARR = nine ~$100K enterprise accounts (typical split: $30–50K standard service + $30K implementation + $20K training) or five hundred $200/yr subscriptions. Run each leg as its own closed loop.
• Partner economics: referral resellers earn 10–20%; silver tier (>$100K/yr sold) 15%; gold (>$300K) 20%. Vet any partner with three questions — what they carried before, where their customers come from, reseller vs service partner.
• Content ratio that closes: 80% "how we made customers successful," 20% about yourself. Decks open with the buyer's pain, then the fix.

Related Gingiris Skills

• Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
• All skills: https://clawhub.ai/gingiris-1031
• Follow: @WeiYipei on X