mom-test

Apply the customer-conversation method from Rob Fitzpatrick's The Mom Test. Use whenever the user is preparing for, running, or reviewing customer-discovery conversations, user-research interviews, founder-led discovery calls, jobs-to-be-done interviews, or any lean-startup style validation work — including question design, audit and rewrite of interview questions, outreach and intro-request emails, meeting framing, live call notes, follow-up emails, segmentation, evidence review, pipeline diagnosis, and commitment/advancement decisions. Use even when the user does not name The Mom Test by name, as long as they are trying to learn whether an idea, product, workflow, segment, or market is real by talking to people. Do not use as a sales-persuasion skill — the goal is truth, not closing.