newsletter-to-posts

name	newsletter-to-posts
description	Repurpose a newsletter edition into 3-5 standalone posts across X, LinkedIn, and Instagram — extracting individual insights, stories, or frameworks as native social content.
version	2.0.0
author	Crewm8
maintainer	Gokul (github.com/gokulb20)
license	MIT
homepage	https://crewm8.ai
tags	["social","repurpose","newsletter","multi-platform","content-bank"]
related_skills	["post-create","thread-create","blog-to-thread","caption-draft"]
inputs_required	["newsletter-full-text","newsletter-subscribe-link","brand-voice-guide"]
deliverables	["multi-post-package-with-posting-sequence"]
compatible_agents	["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"]
execution_tier	1
required_tools	["FIRECRAWL_API_KEY"]
required_env_vars	["FIRECRAWL_API_KEY"]

Newsletter to Posts

Turn one newsletter edition into a week's worth of standalone social posts. Newsletters typically contain 3-5 distinct sections, each of which can become its own platform-native post. Stop announcing your newsletter — start atomizing it.

Purpose

Your newsletter subscribers get the full edition. Your social audience gets the highlights — packaged as posts that stand on their own AND drive newsletter signups. This is how one piece of writing (the newsletter) feeds the entire social engine.

When to Use

• Newsletter just went out to subscribers
• Back-catalog mining: repurpose old high-performing editions
• Content drought: need posts but no creative bandwidth for net-new ideas
• Newsletter has a section too valuable to keep email-only

Inputs Required

• Full newsletter edition text
• Newsletter subscribe link
• Brand voice guide
• Which sections to extract (or let the agent identify them)

Quick Reference

Newsletter Section	Best Social Format	Platform
Founder's note / personal essay	Story-driven post or short thread	X, LinkedIn
Framework / how-to	Thread or carousel	X, LinkedIn
Curated links / resources	Thread (one link + insight per tweet)	X
Data / metrics breakdown	Stat-led post or thread	X, LinkedIn
Reader question / AMA	Engagement post or poll	X, LinkedIn, IG
Behind the scenes	Photo + caption or video	IG, TikTok

Procedure

1. Read the full newsletter. Highlight every self-contained section that could work as an independent social post.

2. For each section, assess:

   • Can this stand alone without the reader needing newsletter context?
   • Is this section valuable enough on its own?
   • What's the best platform and format for this specific section?

3. For each qualifying section, draft a platform-native post:

   • New hook (don't reuse the newsletter subheading)
   • Adapted body (newsletter tone is slightly more formal than social)
   • Platform-appropriate CTA
   • Soft attribution: "From this week's newsletter" (not the hook, not the focus)

4. Structure the CTAs:

   • At least 1 post directly promotes newsletter signup
   • The rest soft-promote ("this was from the newsletter — link in bio to subscribe")

5. Sequence posts across the week:

   • Day 1-2: Best 2 posts (highest standalone value)
   • Day 3: Newsletter signup promo post
   • Day 4-5: Remaining posts
   • Don't cluster all newsletter content together

6. Include "read the full edition" link in bio or as reply, never in main post body (link penalty on X, constraints on IG/TikTok).

Output Format

# Posts from: [Newsletter Edition / Date]

## Source
[Newsletter link]

## Posts

### Post 1: [Topic]
**Platform:** [X / LinkedIn / IG / TikTok]
**Format:** [Short post / Thread / Carousel / Video]
**Source section:** [Which part of newsletter]
**Hook:** [Platform-formatted hook]
**Body:** [Full text]
**CTA:** [Text]
**Attribution:** "From [newsletter name] — link in bio"

### Post 2...
...

## Posting Sequence
- [Day/Time]: Post [N] on [Platform]
...

## Newsletter Signup Prompt
[Dedicated signup post with unique hook]

Done Criteria

The skill is complete when:

1. At least 3 posts are extracted from the newsletter
2. Each post stands alone (no newsletter context needed)
3. Each post has a unique hook (not the newsletter subheading)
4. At least 1 post directly promotes newsletter signup
5. Posting sequence is specified across at least 3 days
6. Link placement follows platform rules

Pitfalls

• Posting the newsletter as-is on social (nobody reads a 2,000-word LinkedIn post that was clearly an email)
• Every post saying "from my newsletter" without delivering standalone value
• Same CTA ("subscribe!") on every post — dilutes the ask
• Cannibalizing newsletter value: if social covers everything, why subscribe?

Verification

For each post: would this make someone who's never heard of the newsletter want to subscribe? If a post is so complete that subscribing feels unnecessary, cut it back to a teaser.

Example

Input: Newsletter edition "The State of B2B Cold Outreach — Q1 2026" (2,500 words). 5 sections: opening data essay, framework (3-part outreach sequence), tool recommendation, reader question, founder note.

Output:

• Post 1 (X, thread): "Cold outreach open rates dropped 22% in Q1. Here's what changed." — extracts the data essay.
• Post 2 (LinkedIn, post): "The 3-part outreach sequence that booked us 15 meetings" — extracts the framework.
• Post 3 (X, short post): "Tool we're loving this month: [name] — automated our follow-ups" — extracts tool recommendation.
• Post 4 (LinkedIn, post): "A reader asked me: 'how many follow-ups is too many?' Great question." — extracts reader Q&A.
• Post 5 (IG, story): "Behind the newsletter: how I wrote this week's edition" — extracts founder note as BTS.

Signup post: "Every week I share cold outreach data + frameworks in my newsletter. 2,500+ founders read it. Join them → link in bio."