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Writes complete landing page copy from headline to final CTA by spawning 5 parallel section agents, then assembles the strongest page. Use when your positioning is clear and you need build-ready homepage copy. Produces landing-page-copy.md.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Explains your product's technical architecture in plain English — so you understand what's being built, can make informed decisions, and can describe it to others. Use when an agent has set up your tech stack and you're not sure how the pieces connect, or when you need to explain your system to a potential co-founder, investor, or hire. Produces an architecture-overview.md in plain language with a simple diagram.
Prioritizes what to build in what order, given your MVP brief and tech stack. Use when you have a feature list and don't know where to start, or when you're building in the wrong order and feeling stuck. Produces a build-sequence.md with a sequenced backlog and a clear "build this first" decision.
Recommends the specific third-party services to use for auth, payments, email, storage, and other common needs. Use when building a feature that requires an external service and you're unsure which tool to use or how to set it up. Produces an integrations-plan.md with specific tool choices and the order to add them.
Recommends the right technology stack for your product, branching by product type (consumer mobile, B2B SaaS, internal tool, API/developer tool, marketplace, AI-native). Use before starting to build, when you're unsure what tools to use, or when an agent has suggested a stack that feels overwhelming. Produces a stack-decision.md with specific tool recommendations and setup order.
The recurring founder ritual — run after every meaningful ship or weekly, whichever comes first. Guides you through honest reflection, user signal synthesis, MPP/PMF assessment, and one clear decision for the next cycle. Produces a dated cycle record that compounds over time. Use whenever you've shipped something and want to figure out what it taught you and what to do next.
Diagnoses why your product isn't gaining traction after multiple build cycles. Spawns 5 parallel hypothesis agents — one per failure mode — each gathering independent evidence. Synthesizes into a ranked diagnosis with a specific 2-cycle prescription. Triggered automatically by build-cycle after 3+ flat cycles, or invoked directly when stuck. Produces diagnosis.md.
| name | landing-page-copywriter |
| description | Writes complete landing page copy from headline to final CTA by spawning 5 parallel section agents, then assembles the strongest page. Use when your positioning is clear and you need build-ready homepage copy. Produces landing-page-copy.md. |
| phase | launch |
| version | 2.0.0 |
Default: answer in chat first with Verdict, Do this now, and Details saved.
Keep chat under 150 words unless asked; do not paste the full artifact.
Write/update the requested .md file as the durable record for agents.
Say: "Write my landing page copy" or "Help me write my homepage"
Share your positioning doc or describe your product.
Output: landing-page-copy.md — every section of your landing page written, section by section, ready to implement.
A landing-page-copy.md with every section written: hero (headline + subheadline + CTA), problem section, solution + benefits section (3 key benefits), social proof + objection handling, and pricing teaser + final CTA. Each section includes copy and a note on what visual to use alongside it.
Example output excerpt: Hero: Headline: "Less back-and-forth. More therapy." Subheadline: "Give your clients a booking link. They pick a time. It's confirmed. No emails, no phone tags, no missed appointments." CTA Button: "Get your booking link free" (not "Sign up" — too generic) Visual: Short screen recording showing a client booking a session in under 30 seconds
This skill applies the PAS Framework (Problem → Agitation → Solution) combined with Conversion Copywriting principles from Joanna Wiebe (Copyhackers). The single biggest landing page mistake is leading with the product and its features. Users don't care about your product — they care about their problem. A great landing page spends more time on the problem than the solution, because resonance with the problem is what makes the solution feel necessary.
The second biggest mistake: a CTA that says "Sign up" or "Get started." These communicate effort. The CTA should communicate value ("Get your free booking link") or outcome ("Start saving 3 hours a week").
Before spawning agents, read the source material:
Auto-read from project files:
positioning.md — REQUIRED. The one-liner, tagline, elevator pitch, and objections are the foundation for every section. If this file does not exist, abort and tell the founder to run positioning-writer first.customer-profile.md — optional. The painful moment, the workaround, the fear. If missing, the agent asks the founder to describe their customer directly.mvp-brief.md — optional. The 3 core features, the success signal. If missing, the agent asks the founder to list their top 3 features.Pass all gathered context to all 5 agents.
Spawn these 5 agents simultaneously:
Agent 1 — Hero Writer Context: Positioning one-liner + tagline + customer's painful moment + product description Task: Write the hero section. Produce:
Agent 2 — Problem Section Writer Context: Customer profile + painful moment + workaround + customer's own language Task: Write the problem/agitation section using PAS framework. Produce:
Agent 3 — Solution + Benefits Writer Context: MVP features + positioning elevator pitch + customer's desired outcome Task: Write the solution section — not a feature list, but a description of life after using the product. Produce:
Agent 4 — Social Proof + Objection Handler Context: Positioning objections + customer fears + product stage Task: Write social proof and objection-handling sections. Produce:
positioning.mdAgent 5 — Pricing Teaser + Final CTA Context: Pricing info (if available) + positioning one-liner + CTA from Agent 1 (or independent CTA) Task: Write the pricing teaser and closing CTA section. Produce:
Wait for all 5 agents. The orchestrator assembles.
The orchestrator assembles the five agent outputs in section order into a single document. The sequencing principle: Hero → Problem → Solution → Social Proof → Pricing/CTA follows the PAS framework — hook them, agitate the problem, present the solution, prove it works, ask for the action.
Write landing-page-copy.md:
# Landing Page Copy — [Product Name] — [YYYY-MM-DD]
## Hero
**Headline:** [Agent 1 output]
**Subheadline:** [Agent 1 output]
**CTA:** [Agent 1 output]
**Visual:** [Agent 1 output]
## Problem
[Agent 2 output — pain points, agitation, cost of status quo]
## Solution + Benefits
[Agent 3 output — 3 benefit blocks + optional how-it-works]
### Benefit 1 — [Outcome Headline]
[2-sentence description]
### Benefit 2 — [Outcome Headline]
[2-sentence description]
### Benefit 3 — [Outcome Headline]
[2-sentence description]
### How It Works
1. [Step] — [one sentence]
2. [Step] — [one sentence]
3. [Step] — [one sentence]
## Social Proof
[Agent 4 output — testimonials or placeholders]
## Objection Handling (FAQ)
[Agent 4 output — 4-6 Q&A pairs]
## Pricing
[Agent 5 output — pricing teaser]
## Final CTA
[Agent 5 output — CTA + risk reduction line]
If your agent doesn't support parallel subagents, write each section one at a time:
landing-page-copy.mdSame output. ~5x longer since each section is written sequentially.
Founder: Yoga instructor booking tool. Has positioning doc and customer profile.
Step 1 — Context gathered: positioning.md found (one-liner: "Booking software for yoga instructors"), customer-profile.md found (painful moment: spending 3-5 hours/week on scheduling logistics). mvp-brief.md found (3 features: shareable booking link, calendar sync, payment collection).
Step 2 — 5 agents spawn simultaneously.
Agent 1 (Hero) returns:
Headline: "Your students book themselves. You just teach." Subheadline: Share one link. Students pick their class and time. You get notified. No DMs, no "is Tuesday still open?", no double-bookings. CTA: "Get your free booking link" Visual: 15-second screen recording — instructor shares a link in WhatsApp; client taps it, picks a time, sees confirmation.
Agent 2 (Problem) returns:
Running classes is the good part. Everything around it — confirming who's coming, chasing people who dropped out, remembering who paid — that's the part nobody warned you about. If you teach 8-10 classes a week, you're spending 3-5 hours on logistics. That's a full extra workday. Every week. The solution isn't hiring an assistant. It's removing the coordination entirely.
Agent 3 (Solution + Benefits) returns:
Benefit 1 — "One link does all the work" Share your booking page anywhere — Instagram bio, WhatsApp, email signature. Students see your schedule, pick a class, and they're confirmed. You don't touch it.
Benefit 2 — "Your calendar stays honest" Two-way sync with Google Calendar and iCal. When you block personal time, it disappears from your booking page. No more double-bookings.
Benefit 3 — "Get paid before class starts" Students pay when they book. No more awkward cash exchanges. No more chasing payments after class.
How It Works: (1) Create your booking page — 5 minutes. (2) Share the link anywhere. (3) Students book and pay — you just show up and teach.
Agent 4 (Social Proof + Objections) returns:
Testimonial placeholder: [Replace with real quote from first 5 users — ask: "What changed about your week after you started using this?"]
Objection FAQ: Q: My students are older — will they actually use this? A: The booking page works like any website and requires no account or app download. Students just tap a time and enter their name. If they can book a restaurant on OpenTable, they can book your class.
Q: What if I need to cancel a class? A: Cancel in one tap. Every booked student gets notified automatically. No individual messages needed.
Agent 5 (Pricing + Final CTA) returns:
Pricing: Free for your first 20 bookings/month. No credit card required to start.
Final CTA: "Start your free booking page" — You're fully set up in under 5 minutes. No credit card. No contracts. Just fewer DMs.
Step 3 — Orchestrator assembles all 5 sections into landing-page-copy.md in order.