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jtbd-map

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업데이트2026년 4월 7일 14:17

Map user Jobs to be Done across functional, emotional, and social dimensions. Based on Christensen's JTBD theory.

설치

Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.

Manus에서 실행

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haabe

haabe/tic-tac-toe

GitHub 저장소 열기 Creator 저장소 보기

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Manus에서 실행

Jobs to be Done Mapping

People "hire" products to get jobs done. Map ALL three dimensions. Source: Christensen.

Job Statement Format

"When [situation], I want to [motivation], so I can [expected outcome]"

Three Dimensions (all required)

Dimension	Question	Example
Functional	What do they need to accomplish?	"Transfer money to a friend"
Emotional	How do they need to feel?	"Feel confident the money arrived safely"
Social	How does it affect relationships/status?	"Not look cheap by splitting the bill awkwardly"

Discovery Process

Conduct Torres-style interviews (past behavior, not hypothetical)
Listen for "hiring" language: "I started using X when...", "I switched because..."
Listen for "firing" language: "I stopped using X when...", "I was frustrated by..."
Map: situation -> motivation -> outcome for each job
Identify underserved outcomes: importance - satisfaction = opportunity score
Look for non-consumption: people who have the job but use NO solution

Output

Update canvas/jobs-to-be-done.yml with discovered jobs, hiring/firing criteria, and underserved outcomes.

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name	jtbd-map
description	Map user Jobs to be Done across functional, emotional, and social dimensions. Based on Christensen's JTBD theory.

Jobs to be Done Mapping

People "hire" products to get jobs done. Map ALL three dimensions. Source: Christensen.

Job Statement Format

"When [situation], I want to [motivation], so I can [expected outcome]"

Three Dimensions (all required)

Dimension	Question	Example
Functional	What do they need to accomplish?	"Transfer money to a friend"
Emotional	How do they need to feel?	"Feel confident the money arrived safely"
Social	How does it affect relationships/status?	"Not look cheap by splitting the bill awkwardly"

Discovery Process

Conduct Torres-style interviews (past behavior, not hypothetical)
Listen for "hiring" language: "I started using X when...", "I switched because..."
Listen for "firing" language: "I stopped using X when...", "I was frustrated by..."
Map: situation -> motivation -> outcome for each job
Identify underserved outcomes: importance - satisfaction = opportunity score
Look for non-consumption: people who have the job but use NO solution

Output

Update canvas/jobs-to-be-done.yml with discovered jobs, hiring/firing criteria, and underserved outcomes.