Build a Positioning Document — Vehicle Switch, Unique Mechanism, Core Belief Statement, Narrative Architecture, Market Sophistication match. Sits between /build-icp and /design-offer. Consumes ICP + Market Research Brief. Output becomes the messaging spine for every downstream copy asset.
Produce a Video Sales Letter script using one of 5 framework variants (15-step / pull-push-persuade 11-step pull-push-persuade / 13-step VSL slides / three-phase VSL formula / hidden-pitch long-form video). Consumes Offer Document + Positioning + ICP + Brand Voice. Cycle 2 Sales hero skill. Gate-blocked below Offer 70% + Audience 60%. Sacred format — requires 3/3 Blind Output Test pass before paid traffic.
Conduct deep market + audience research for a creator's high-ticket offer. Produces a 9-section Market Research Brief and populates the first layers of Compartments 1 + 2 + 3 of the Creator Context Profile. This is the upstream-most skill — every downstream asset inherits from its output.
Produce a high-ticket qualifying application form — 8-12 questions calibrated for show-rate + close-rate + refund-prevention. Offers 3 archetypes (high-barrier for founder calls / medium for setter screen / low for flywheel) with disqualification logic. Filters out tire-kickers before they consume closer time AND captures the prospect-specific signal that feeds /call-prep. Consumes ICP Section 10 + Offer Doc + Funnel Archetype decision (application funnel
Design a complete funnel architecture using one of 7 archetypes (VSL Funnel / Webinar / Application / Book-a-Call / Tripwire / Challenge / Community Lead Magnet). Consumes Offer Document + VSL Script + ICP. Produces funnel blueprint with stage-by-stage conversion metrics, tracking, and dependencies. Second Cycle 2 skill.
Build a complete Ideal Customer Profile Document (13 sections) with Completeness Score >= 80. Populates Compartment 2 (Audience Intelligence System) to at least 70%. Second skill in the Foundations chain — consumes Market Research Brief, produces ICP Document. Every downstream marketing, sales, and copy asset inherits from this output.
Produce a 1-page pre-call brief for every high-ticket discovery call — prospect-specific hooks, pain anchors, identity match, decision-style flag, objection pre-empts, and tension-setting cues. Runs a 15-minute pre-call routine that converts application form data + ICP archetype match + offer context into a scannable single-page brief the closer reads 5 min before dialing. Consumes application-form output + ICP + Offer Doc + Objection Library + (optionally) prior CRM notes. External-tier format — closer briefs ship same-day, no Blind Output Test (internal operational asset).
Produce a competitor teardown and positioning-whitespace analysis for a creator's high-ticket offer. Covers a 3-tier matrix (direct / adjacent / alternative), a 10-dimension per-competitor teardown, a cross-competitor pattern synthesis, and a prioritized whitespace map that feeds /build-positioning. This is the diagnostic skill that turns a blank-market brief into a specific, differentiated angle.