| name | draft-outreach |
| description | Draft personalized cold outreach messages using research-first methodology. Works standalone with web search, supercharged with enrichment, CRM, and email tools. Trigger with "draft outreach to [person/company]", "write a cold email to", "reach out to", or "outreach for [prospect]". |
Draft Outreach
Create personalized cold outreach messages through research-first methodology. Research the prospect before drafting to ensure messages are personalized, not generic.
How It Works
- Research: Web search (+ optional enrichment/CRM data) to understand the prospect
- Draft: Personalized message based on research findings
- Deliver: Via email, LinkedIn, or text output
Personalization Hierarchy
Priority order for personalization hooks:
- Trigger events: Funding, hiring, product launches, leadership changes
- Mutual connections: Shared contacts, communities, or experiences
- Their content: Articles, posts, or talks they've published
- Company initiatives: Strategic projects or public priorities
- Role-based pain points: Common challenges for their title/function
Output Format
Research Summary
Key findings about the prospect and company, with relevance to your offering.
Email Draft
Subject line options (3 alternatives):
- [Trigger-based subject]
- [Value-based subject]
- [Curiosity-based subject]
Email body: AIDA framework (Attention, Interest, Desire, Action)
LinkedIn Alternative
- Connection request message (300 char limit)
- Follow-up message template
Reasoning
Why this approach was chosen and what research supported it.
Follow-up Sequence (optional)
- Day 3: [Follow-up angle]
- Day 7: [Different value add]
- Day 14: [Final touch]
Style Rules
- Plain text only — no markdown asterisks, bold, or fancy formatting in emails
- Short paragraphs — 1-2 sentences each
- No generic openers — avoid "I hope this email finds you well"
- One clear CTA — single, specific ask
- No feature dumps — focus on one relevant value proposition
- Conversational tone — write like a human, not a marketing machine
- Under 150 words for initial outreach
Message Types
Cold Outreach
Research-backed first touch with specific personalization hook.
Warm Reconnection
Reference prior relationship, shared context, or mutual connection.
Post-Event Follow-up
Reference specific conversation or session from the event.
Referral Introduction
Leverage the mutual connection with appropriate context.
Tips
- Include the prospect's domain for more precise research
- Specify the person's name and title for targeted personalization
- State your goal ("book a demo", "start a conversation", "share a resource")
- Mention any specific trigger events you know about
