duo-voice

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업데이트2026년 5월 4일 16:55

Write product copy in the Duolingo voice — "wholesome but unhinged," character-driven, screenshot-worthy. Covers push notifications, error states, onboarding, empty states, celebrations, and the now-famous threat-copy that turned a green owl into a meme. Use when the user is writing any user-facing string — notifications, microcopy, errors, marketing — and wants it to feel like a person, not a product. Source the Duolingo Handbook (Make It Fun) and observed blog/marketing patterns.

설치

Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.

출처

HKTITAN

HKTITAN/duolingo

GitHub 저장소 열기 Creator 저장소 보기

다운로드

Duolingo Voice — Map of Content

Duolingo's brand voice is the most copyable competitive advantage in modern consumer software: the rules are public, the examples are everywhere, and the upside is enormous (free distribution from screenshots). The handbook describes it as "wholesome but unhinged" — the friction between those two words is the whole job.

This skill is structured as a graph: scan the descriptions below, follow only the [[wikilinks]] you need.

Foundation

[[references/wholesome-unhinged]] — the two-word brand brief and how to operationalize it.
[[references/character-archetypes]] — Duo, Lily, Zari, Eddy and what each one is allowed to say.
[[references/screenshot-bait]] — copy written so users want to share it; the cheapest growth channel.

Surfaces (one node per copy surface)

[[references/push-notification-copy]] — the highest-leverage surface; the "Duo is watching you" template and what makes it work.
[[references/error-copy]] — wrong answers, network failures, validation errors as moments of brand instead of friction.
[[references/onboarding-copy]] — the first three screens that decide retention; how Duolingo makes them feel like meeting a person.
[[references/empty-states]] — the loneliest screens; how to fill them with character.
[[references/celebration-copy]] — what to say when something good happens, without sounding corporate.
[[references/threat-copy]] — the deliberately-funny menace that turned an owl into a meme.

Globalization

[[references/localization-voice]] — keeping unhinged consistent across 40+ languages where the joke doesn't always translate.

Sibling skills

[[../duo-retention/SKILL]] — the highest-leverage voice surface (push notifications) is a retention tool; designs interlock.
[[../duo-gamification/SKILL]] — celebrations and threats are voice + gamification at the same time.
[[../duo-growth/SKILL]] — voice is growth: the social TikTok voice and the in-app voice are the same character.

Sources

Duolingo Handbook (2025), Principle #5: Make It Fun
@duolingo on TikTok / Instagram / Twitter — observed brand voice
blog.duolingo.com — voice and marketing posts

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name	duo-voice
description	Write product copy in the Duolingo voice — "wholesome but unhinged," character-driven, screenshot-worthy. Covers push notifications, error states, onboarding, empty states, celebrations, and the now-famous threat-copy that turned a green owl into a meme. Use when the user is writing any user-facing string — notifications, microcopy, errors, marketing — and wants it to feel like a person, not a product. Source the Duolingo Handbook (Make It Fun) and observed blog/marketing patterns.
license	MIT
metadata	{"author":"HKTITAN","version":"1.0.0","graph":true}

Duolingo Voice — Map of Content

This skill is structured as a graph: scan the descriptions below, follow only the [[wikilinks]] you need.

Foundation

[[references/wholesome-unhinged]] — the two-word brand brief and how to operationalize it.
[[references/character-archetypes]] — Duo, Lily, Zari, Eddy and what each one is allowed to say.
[[references/screenshot-bait]] — copy written so users want to share it; the cheapest growth channel.

Surfaces (one node per copy surface)

[[references/push-notification-copy]] — the highest-leverage surface; the "Duo is watching you" template and what makes it work.
[[references/error-copy]] — wrong answers, network failures, validation errors as moments of brand instead of friction.
[[references/onboarding-copy]] — the first three screens that decide retention; how Duolingo makes them feel like meeting a person.
[[references/empty-states]] — the loneliest screens; how to fill them with character.
[[references/celebration-copy]] — what to say when something good happens, without sounding corporate.
[[references/threat-copy]] — the deliberately-funny menace that turned an owl into a meme.

Globalization

[[references/localization-voice]] — keeping unhinged consistent across 40+ languages where the joke doesn't always translate.

Sibling skills

[[../duo-retention/SKILL]] — the highest-leverage voice surface (push notifications) is a retention tool; designs interlock.
[[../duo-gamification/SKILL]] — celebrations and threats are voice + gamification at the same time.
[[../duo-growth/SKILL]] — voice is growth: the social TikTok voice and the in-app voice are the same character.

Sources

Duolingo Handbook (2025), Principle #5: Make It Fun
@duolingo on TikTok / Instagram / Twitter — observed brand voice
blog.duolingo.com — voice and marketing posts