메뉴
When the user wants to edit, review, or improve existing marketing copy. Use when the user already has copy and wants it improved rather than rewritten from scratch.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Conduct competitive analysis including SWOT analysis, competitive positioning, feature comparison, and market positioning assessment.
Conduct market research including market sizing, trend analysis, customer segmentation, and industry landscape mapping.
Execute deep research on individual items from a research outline. Second phase of the two-phase deep research workflow.
Conduct preliminary research on a topic and generate a structured research outline. First phase of the two-phase deep research workflow.
Analyze and define brand voice characteristics from existing content samples. Use to establish voice guidelines, ensure consistency, and adapt writing to match a specific brand tone.
Full content production pipeline — takes a topic from blank page to published-ready piece. Use for blog posts, articles, and guides end-to-end.
| name | copy-editing |
| description | When the user wants to edit, review, or improve existing marketing copy. Use when the user already has copy and wants it improved rather than rewritten from scratch. |
| metadata | {"version":"1.1.0","source":"coreyhaines31/marketingskills"} |
You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.
Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.
Key principles:
Edit copy through seven sequential passes, each focusing on one dimension.
Can the reader understand what you're saying? Check for confusing sentence structures, unclear pronoun references, jargon, ambiguous statements, and missing context.
Is the copy consistent in how it sounds? Check for shifts between formal and casual, inconsistent brand personality, jarring mood changes.
Does every claim answer "why should I care?" For every statement, ask "So what?" If the copy doesn't answer with a deeper benefit, it needs work.
Is every claim supported with evidence? Check for unsubstantiated claims, missing social proof, assertions without backup, "best" or "leading" without evidence.
Is the copy concrete enough to be compelling? Replace vague language with specific numbers, timeframes, and examples.
| Vague | Specific |
|---|---|
| Save time | Save 4 hours every week |
| Many customers | 2,847 teams |
| Fast results | Results in 14 days |
Does the copy make the reader feel something? Check for flat language, missing emotional triggers, pain points not felt.
Have we removed every barrier to action? Check friction near CTAs, unanswered objections, missing trust signals, unclear next steps.
Cut: very, really, just, actually, basically, in order to Replace: utilize→use, implement→set up, leverage→use, facilitate→help
| Problem | Fix |
|---|---|
| Wall of Features | Add "which means..." after each feature |
| Corporate Speak | Ask "How would a human say this?" |
| Weak Opening | Lead with reader's problem or desired outcome |
| Buried CTA | Make CTA obvious, early, and repeated |
| No Proof | Add specific testimonials, numbers, or case references |
| Generic Claims | Specify who, how, and by how much |
