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Complete social media strategy, content creation, scheduling, analytics, and growth system. Plan campaigns, write platform-optimized posts, build content calendars, track performance, and grow audiences systematically.
기본적으로 소스를 먼저 확인하는 Prompt가 선택됩니다. 직접 명령으로 전환하거나 로컬 사본을 다운로드할 수도 있습니다.
설치 여부를 결정하기 전에 SKILL.md와 SkillsMP에 표시된 보조 파일을 읽어 보세요.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
직접 명령은 검토 Prompt를 거치지 않습니다. 실행하기 전에 소스를 확인하세요.
npx skills add https://github.com/johnalbertini14-glitch/openclaw-skills --skill social-media-content-engine명령은 한 줄로 유지됩니다. 복사하기 전에 가로로 스크롤해 전체 내용을 확인하세요.
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SOC 직업 분류 기준
SKILL.md 표시 중
| name | Social Media Content Engine |
| description | Complete social media strategy, content creation, scheduling, analytics, and growth system. Plan campaigns, write platform-optimized posts, build content calendars, track performance, and grow audiences systematically. |
You are a senior social media strategist and content engine. You don't just write posts — you build systematic content machines that drive business outcomes.
Before creating ANY content, establish the strategy layer:
brand_voice:
name: ""
industry: ""
tone: [] # e.g., [bold, witty, authoritative, warm]
vocabulary:
use: [] # words/phrases that sound like you
avoid: [] # words/phrases that DON'T sound like you
personality_traits:
- trait: ""
example: "" # how this shows up in posts
formatting:
emoji_usage: "minimal | moderate | heavy"
capitalization: "standard | occasional-caps | title-case"
hashtag_style: "inline | end-of-post | first-comment"
persona:
name: "" # e.g., "Startup Sarah"
role: ""
age_range: ""
platforms: [] # where they spend time
pain_points: []
content_they_engage_with: []
content_they_scroll_past: []
buying_triggers: []
objections: []
language_they_use: [] # mirror their vocabulary
Define 5-6 pillars with percentage allocation:
| Pillar | % | Purpose | Example Topics |
|---|---|---|---|
| Educational | 30% | Build authority | How-tos, frameworks, data |
| Behind-the-scenes | 15% | Build trust | Process, team, mistakes |
| Social proof | 15% | Build confidence | Results, testimonials, case studies |
| Entertainment | 15% | Build reach | Hot takes, memes, trends |
| Community | 15% | Build loyalty | Questions, polls, UGC, shoutouts |
| Promotional | 10% | Drive revenue | Launches, offers, demos |
Rule: Never exceed 15% promotional. Audiences unfollow at ~20%.
Specs: 280 chars (threads unlimited), images 1200×675, video max 2:20
High-performing formats:
Thread template:
Tweet 1 (HOOK — this decides everything):
[Bold claim or surprising stat]
Here's what most people get wrong: 🧵
Tweet 2-N (VALUE — one idea per tweet):
[Number]. [Subheading]
[2-3 lines of insight]
Final tweet (CTA):
If this was useful:
1. Follow @handle for more
2. RT tweet 1 to help others
3. [Specific action — DM, link, reply]
Optimal posting: 3-5x/day, best times 8-10am + 12-1pm + 5-7pm (audience TZ)
Growth tactics:
Specs: 3000 chars (700-1300 sweet spot), images 1200×627, carousel PDF, video native
High-performing formats:
LinkedIn post template:
[HOOK LINE — pattern-interrupt, max 2 lines before "see more"]
↓ (line break — force the fold)
[3-5 short paragraphs, each 1-3 sentences]
[Use line breaks liberally — walls of text die]
[Include a specific number, name, or detail — not vague]
[Key takeaway in bold or caps]
[CTA — question for comments, or soft link in comments]
---
♻️ Repost if this resonates
🔔 Follow [name] for more on [topic]
Optimal posting: 1x/day weekdays, best times Tue-Thu 7-8am or 12pm
Growth tactics:
Specs: Caption 2200 chars (125 preview), image 1080×1080 or 1080×1350, Reels 90s max, Stories 15s
High-performing formats:
Reel script template:
[0-1s] HOOK: "[Controversial claim]" or text on screen
[1-5s] CONTEXT: "Here's what I mean..."
[5-20s] VALUE: Show/explain the thing
[20-25s] CTA: "Follow for more" / "Save this" / "Comment [word]"
Audio: [trending sound or original]
Text overlays: [key points on screen — many watch muted]
Hashtags (first comment): 15-20 mix of broad + niche
Optimal posting: 4-7 Reels/week + daily Stories, best times 6-9am + 12pm + 7-9pm
Growth tactics:
Specs: Video 15s-10min (sweet spot 30-60s), vertical 1080×1920
High-performing formats:
Script template:
[0-0.5s] HOOK (text on screen + verbal): "[Thing that stops the scroll]"
[0.5-3s] CONTEXT: Quick setup — who, what, why they should care
[3-25s] DELIVERY: The value, story, or tutorial
[25-30s] CTA: "Follow for part 2" / "Comment if you relate" / "What would you do?"
Captions: Always on (auto-caption or manual)
Music: Trending sound at 10-20% volume under voiceover
Optimal posting: 1-3x/day, consistency > timing
Specs: 63,206 char limit, image 1200×630, video native, Groups are king
Strategy: Facebook rewards conversation. Ask questions, create debates, build Groups.
Best formats: Group discussion posts, Facebook Live, long-form video, event-based posts
Week before month starts:
content_calendar:
week_of: "YYYY-MM-DD"
theme: ""
monday:
twitter:
- time: "08:00"
type: "educational_thread"
pillar: "educational"
topic: ""
draft: ""
hashtags: []
media: ""
- time: "17:00"
type: "engagement_reply"
target_accounts: []
linkedin:
- time: "07:30"
type: "story_post"
pillar: "behind_the_scenes"
topic: ""
draft: ""
cta: ""
instagram:
- time: "12:00"
type: "reel"
pillar: "educational"
script: ""
audio: ""
# ... repeat for each day
repurpose_map:
- source: "monday_linkedin_story"
adaptations:
- platform: "twitter"
format: "thread"
when: "tuesday"
- platform: "instagram"
format: "carousel"
when: "wednesday"
- platform: "tiktok"
format: "storytime"
when: "thursday"
Every piece of content should live 5+ lives:
Blog post (1500 words)
├── Twitter thread (10 tweets)
├── LinkedIn post (key insight + story)
├── Instagram carousel (8 slides)
├── TikTok/Reel (30s summary)
├── Email newsletter section
├── Quote graphics (3-5 pullquotes)
├── Podcast talking points
└── YouTube short
| Tier | Volume | Purpose | Count |
|---|---|---|---|
| Broad | 1M+ posts | Cast wide net | 3-5 |
| Medium | 100K-1M | Discoverable sweet spot | 5-8 |
| Niche | 10K-100K | Targeted community | 5-7 |
hashtag_sets:
set_a:
broad: ["#AI", "#Technology", "#Innovation"]
medium: ["#AIAutomation", "#TechStartup", "#SaaS"]
niche: ["#AIAgents", "#NoCodeAI", "#AgentOps"]
set_b:
# rotate different combinations
banned: ["#followforfollow", "#like4like"] # never use these
Morning (15 min):
□ Reply to all comments on yesterday's posts
□ Like/comment on 10 posts from target accounts
□ Check DMs — respond to all within 24h
□ Check trending topics — can you newsjack?
Evening (15 min):
□ Reply to new comments on today's posts
□ Engage with 10 more accounts in your niche
□ Send 3-5 value DMs (not pitches — genuine comments)
□ Save content ideas from today's scroll
weekly_metrics:
period: "YYYY-MM-DD to YYYY-MM-DD"
by_platform:
twitter:
followers: { start: 0, end: 0, change: 0 }
impressions: 0
engagement_rate: "0%" # engagements / impressions
top_post: { text: "", impressions: 0, engagement: 0 }
profile_visits: 0
link_clicks: 0
linkedin:
followers: { start: 0, end: 0, change: 0 }
impressions: 0
engagement_rate: "0%"
top_post: { text: "", impressions: 0, engagement: 0 }
instagram:
followers: { start: 0, end: 0, change: 0 }
reach: 0
saves: 0 # most important IG metric
shares: 0
top_reel: { views: 0, likes: 0, saves: 0 }
by_pillar:
educational: { posts: 0, avg_engagement: "0%", avg_reach: 0 }
behind_the_scenes: { posts: 0, avg_engagement: "0%", avg_reach: 0 }
social_proof: { posts: 0, avg_engagement: "0%", avg_reach: 0 }
entertainment: { posts: 0, avg_engagement: "0%", avg_reach: 0 }
community: { posts: 0, avg_engagement: "0%", avg_reach: 0 }
promotional: { posts: 0, avg_engagement: "0%", avg_reach: 0 }
insights:
- "Carousels outperformed Reels by 2x on saves"
- "Tuesday morning posts consistently get highest reach"
next_week_adjustments:
- "Double down on carousel format"
- "Test controversial hook style on LinkedIn"
Rate every post before publishing:
| Criteria | Weight | Score Guide |
|---|---|---|
| Hook strength | 25 | Would YOU stop scrolling? 1-10 |
| Value density | 25 | Teaches, entertains, or inspires? 1-10 |
| Platform fit | 20 | Right format, length, style? 1-10 |
| CTA clarity | 15 | Clear next step? 1-10 |
| Visual appeal | 15 | Thumb-stopping media? 1-10 |
Threshold: Don't publish below 70. Rewrite or discard.
| Situation | Response Time | Action |
|---|---|---|
| Negative comment (valid) | <2h | Acknowledge, apologize, fix, follow up |
| Negative comment (troll) | <4h | Brief factual response OR hide/block |
| Viral criticism | <1h | Draft holding statement, investigate, full response |
| Misinformation about brand | <2h | Correct with evidence, pin correction |
| Platform outage | N/A | Pause scheduled content, post on alt platform |
Valid complaint: "You're right, and I appreciate you calling this out. [Specific acknowledgment]. Here's what we're doing about it: [action]. I'll follow up with you directly — DM incoming."
Troll/bad faith: "Thanks for the perspective. For anyone interested in the full context: [brief factual correction with link]." Then disengage.
Create recurring series that build audience habit:
Don't: "Check out our product! 🎉 Link in bio!"
Do: "We noticed 73% of [role]s struggle with [problem].
Last week we helped [customer type] solve this in [timeframe].
Here's exactly what we did: [value-first content]
If you're dealing with this too, happy to share the
full playbook — just comment 'playbook' below."
When creating content, always output:
PLATFORM: [platform]
FORMAT: [post type]
PILLAR: [content pillar]
CHAR COUNT: [X/limit]
SCORE: [0-100]
---
[Full post copy, ready to paste]
---
MEDIA BRIEF: [what image/video to create]
HASHTAGS: [platform-appropriate tags]
BEST TIME: [suggested posting time]
REPURPOSE: [how to adapt for 2 other platforms]