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Perform systematic conversion audits on landing pages with scoring and prioritized recommendations. This skill should be used when reviewing landing pages for optimization opportunities, identifying conversion blockers, or preparing improvement recommendations. Integrates with /improve-site command.
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| name | landing-page-auditor |
| description | Perform systematic conversion audits on landing pages with scoring and prioritized recommendations. This skill should be used when reviewing landing pages for optimization opportunities, identifying conversion blockers, or preparing improvement recommendations. Integrates with /improve-site command. |
This skill provides a systematic framework for auditing landing pages and identifying high-impact optimization opportunities.
/improve-site commandView the page for exactly 5 seconds, then answer:
If any answer is unclear → Critical issue.
Run through each section using the checklist in references/audit-checklist.md.
Use the scoring system below to quantify issues.
Rank fixes by Impact × Effort matrix.
| Category | Weight | Max Points |
|---|---|---|
| Above-Fold | 25% | 25 |
| Copy & Messaging | 20% | 20 |
| CTA & Conversion Path | 20% | 20 |
| Trust & Social Proof | 15% | 15 |
| Design & UX | 10% | 10 |
| Technical Performance | 10% | 10 |
Total Possible: 100 points
| Score | Rating | Action |
|---|---|---|
| 90-100 | Excellent | Minor optimizations only |
| 80-89 | Good | A/B test improvements |
| 70-79 | Fair | Multiple issues to address |
| 60-69 | Needs Work | Significant improvements needed |
| Below 60 | Poor | Major overhaul recommended |
## Landing Page Audit Report
**Page:** [URL]
**Date:** [Date]
**Overall Score:** [X]/100 ([Rating])
### Executive Summary
[2-3 sentences on overall findings]
### Scores by Category
- Above-Fold: X/25
- Copy & Messaging: X/20
- CTA & Conversion Path: X/20
- Trust & Social Proof: X/15
- Design & UX: X/10
- Technical: X/10
### Critical Issues (Fix Immediately)
1. [Issue] - [Recommendation]
2. [Issue] - [Recommendation]
### High Priority Improvements
1. [Issue] - [Recommendation]
2. [Issue] - [Recommendation]
### Quick Wins
1. [Issue] - [Recommendation]
### Detailed Findings
[Section-by-section analysis]
When auditing pages:
dan-kennedy-copywriter skill for copy improvementsconversion-copywriting skill for awareness matchingsocial-proof-builder skill for trust elements/improve-site command to implement recommendationsFor complete checklist, consult:
references/audit-checklist.md - 50+ point detailed checklist