Ramp is a system output, not a personality test. Slow ramp usually means
broken onboarding: no security access day one, no shadow path, Slack chaos,
and enablement PDFs nobody opens. This skill designs revenue onboarding:
security-first access, structured 30-60-90, certification gates, and Slack
norms that accelerate time-to-first-qualified-meeting.
Parallel lifecycle: Revenue team Hire → Ramp → Productivity → Promotion/Exit.
Customer lifecycle index → references/gtm-lifecycle-stages.md (team table).
Ramp metrics → references/lifecycle-metrics-by-stage.md (Revenue Team Ramp).
Comp plans must align with ramp credit — executive-compensation/references/gtm-compensation-strategy.md
(Pattern 35) · references/benchmark-reconciliation.md (ramp vs productivity).
Mark Roberge. Onboarding as measurable machine: time-to-first-call, certification scores, conversion ramp curves.
Winning by Design (Jacco van der Kooij). REKS diagnostic from week 3; certify on SPICED, not just product trivia.
Jon Barrows (Sell Better). Skills training in short reps — objection, discovery, demo structure.
Kevin Dorsey. Manager standards: daily coaching rhythm during ramp.
Jason Bay. SDR messaging quality — certify outbound before live sends.
Henry Schuck (ZoomInfo). Inbound SDR ramp emphasizes speed-to-lead
tooling and queue certification before live MQL access — public benchmark
<90s response. See sales-team-building → henry-schuck-sdr-model.md.
Varun Anand (Clay). Certify reps on reverse demo (prospect screen-share,
first-win in 30 min) before solo PLG-hybrid demos — demo-scripts →
reverse-demo-varun.md.
Week 2–3: certify reps on four contact
stages and backwards daily workflow before unsupervised dialing.
→
Ryan Reisert — CRM Activity Buckets.
references/ryan-reisert-cold-calling.md
Ronen Pessar — ColdCall-Market Fit. Phone SDRs: certify on pattern-interrupt
opener + 50-call disposition review before full quota. Manager validates
connect → completion → meeting funnel. → references/ronen-pessar-cold-calling.md
Tom Slocum — 3×3 + sell-the-meeting. Week 1 cert: 3 insights in 3 minutes
on mock accounts; intro calls reviewed for meeting-sell (not product pitch).
→ references/tom-slocum-cold-calling.md
Tito Bohrt (AltiSales). Ramp to leading indicators, not dials: certify the
funnel bottom-up (meetings completed → set → conversations → dials) to a ~80–85%
show rate, and coach from call recordings (AltiSales reviews ~100% of a new
rep's calls, then samples). Treat ramp as a system output (data + scripts +
coaching). Canonical →
skills/founder-led/sales-team-building/references/tito-bohrt-sdr-science.md.
Phone SDR ramp (weeks 2–4): Shadow live calls → CallBlitz or manager listen-in
→ 3×3 prep on every block → CRM Buckets + Gilkey disposition fields live →
50 completions before solo list ownership. Load cold-calling + references/cold-calling-experts-index.md.
Stacey Nordwall (Culture Amp / Pyn). HR-side ramp system: day-14/30/60 onboarding
pulses, manager closes feedback loop within one week, role-specific paths for SDR vs
AE vs RevOps. Canonical → gtm-role-descriptions/references/hr-gtm-playbook.md.
Ramp timeline reconciliation: 30-60-90 milestones vs 4.5–6 month full AE
productivity → references/benchmark-reconciliation.md (do not conflate quota-bearing
day 90 with tenured-level output).
Step-by-Step Process
Phase 1: Pre-Start (Security & Access)
Day 0 checklist — load references/security-access-checklist.md:
System
Owner
SLA
Email + calendar
IT
Day 0
CRM (least privilege)
RevOps
Day 0
Sequencer
RevOps
Day 1
Slack
IT
Day 0
Gong / call recorder
RevOps
Day 1
Enrichment tools
RevOps
Day 1
Clay + n8n (GTM Engineer)
RevOps / GTM Eng manager
Day 0–1
SSO / MFA enforced
IT
Day 0
Laptop + MDM
IT
Before start
SOC2-aligned: No production customer data until security training complete.
Log access grants. Offboard within 24h on termination (soc2-compliance).
Rep security hygiene (non-technical): Before live customer contact, every
GTM hire completes password manager + MFA on email, CRM, Slack, and sequencer;
reads phishing patterns and demo screen-share checklist. Load
references/gtm-security-hygiene-basics.md (repo root). Customer data rules →
references/gtm-data-exchange-playbook.md.
Slack: Add to #sales-team, #wins, #deal-desk — not 20 channels day one.
Load references/slack-engagement.md.
Week 1 questions (both sides): Manager and new hire align expectations via
references/onboarding-questions.md and templates/new-hire-questionnaire.md
(Roberge onboarding machine — diagnose ramp blockers early).
Phase 3: 30-60-90 Plan
Period
SDR
AE
30
Certified messaging; 50 calls; 5 meetings held
Shadow 10 calls; 2 self-sourced opps
60
50% quota; SQO quality pass
50% quota; full cycle on 1 deal
90
Full quota
Full quota; forecast in CRM
Template: templates/30-60-90-sales.md
GTM Engineer / RevOps: Use OKR-based 30-60-90 from gtm-role-descriptions →
skills/founder-led/gtm-role-descriptions/templates/gtm-engineer-jd.md (stack audit week 1, one quick-win workflow,
production runbooks by day 90). Interview handoff context: gtm-engineer-hiring.md.