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Business model design and validation using Business Model Canvas, Lean Canvas, and Value Proposition Canvas. Use when designing new business models, validating startup ideas, achieving product-market fit, or innovating existing business models.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Company narrative and pitch brief: story, positioning, key messages. Use when creating a one-page narrative or pitch brief for investors, sales, or board.
Stakeholder briefs for board, investors, or exec team: status, decisions, asks. Use when creating a brief for board, investors, or exec team.
Master frameworks for measuring, achieving, and maintaining product-market fit (PMF). Use when validating new products, assessing readiness to scale, diagnosing retention problems, planning market expansion, measuring "very disappointed" score, implementing PMF engines, or determining if you have permission to grow. Covers Sean Ellis survey methodology, Superhuman PMF engine, retention curve analysis, leading/lagging indicators, pre-PMF vs. post-PMF strategies, and maintaining fit as markets evolve.
Performs financial ratio analysis, DCF valuation, budget variance analysis, and rolling forecast construction for strategic decision-making
Ad-hoc data briefs: metric definitions, dimensions, and insights from available data. Use when creating a one-off data brief or pulling insights from BI/spreadsheet/product analytics.
Runway and finance snapshot: burn, runway (months), cash, optional unit economics. Use when preparing runway review or finance snapshot for board/investors.
| name | design-business-model |
| description | Business model design and validation using Business Model Canvas, Lean Canvas, and Value Proposition Canvas. Use when designing new business models, validating startup ideas, achieving product-market fit, or innovating existing business models. |
Design, visualize, and validate business models.
| Situation | Use This |
|---|---|
| Existing business - understand or optimize current model | Business Model Canvas |
| Startup/New idea - validate quickly, test assumptions | Lean Canvas |
| Product-market fit - ensure value matches customer needs | Value Proposition Canvas |
| Innovation - transform existing business | Business Model Canvas + Blue Ocean |
For established businesses or comprehensive business design.
Full details: references/business-model-canvas.md
┌─────────────┬────────────┬────────────┬────────────┬─────────────┐
│ │ │ │ │ │
│ Key │ Key │ Value │ Customer │ Customer │
│ Partners │ Activities │Proposition │Relationships│ Segments │
│ │ │ │ │ │
│ ├────────────┤ ├────────────┤ │
│ │ │ │ │ │
│ │ Key │ │ Channels │ │
│ │ Resources │ │ │ │
│ │ │ │ │ │
├─────────────┴────────────┴────────────┴────────────┴─────────────┤
│ │ │
│ Cost Structure │ Revenue Streams │
│ │ │
└──────────────────────────┴────────────────────────────────────────┘
For startups and new ventures - focus on problem/solution fit.
Full details: references/lean-canvas.md
┌─────────────┬────────────┬────────────┬────────────┬─────────────┐
│ │ │ │ │ │
│ Problem │ Solution │ Unique │ Unfair │ Customer │
│ (Top 3) │ (Top 3) │ Value │ Advantage │ Segments │
│ │ │Proposition │ │ │
│ ├────────────┤ ├────────────┤ │
│ │ │ │ │ │
│ │ Key │ │ Channels │ │
│ │ Metrics │ │ │ │
│ │ │ │ │ │
├─────────────┴────────────┴────────────┴────────────┴─────────────┤
│ │ │
│ Cost Structure │ Revenue Streams │
│ │ │
└──────────────────────────┴────────────────────────────────────────┘
Zoom into Customer Segments + Value Proposition from BMC.
Full details: references/value-proposition-canvas.md
┌─────────────────────────────────────────────────────────────────┐
│ │
│ VALUE MAP CUSTOMER PROFILE │
│ ┌─────────────┐ ┌─────────────┐ │
│ │ Products │ │ Gains │ │
│ │ & Services │ │ │ │
│ ├─────────────┤ FIT? ├─────────────┤ │
│ │ Gain │ ◄──────────────► │ Jobs │ │
│ │ Creators │ │ (To Be Done)│ │
│ ├─────────────┤ ├─────────────┤ │
│ │ Pain │ │ Pains │ │
│ │ Relievers │ │ │ │
│ └─────────────┘ └─────────────┘ │
│ │
└─────────────────────────────────────────────────────────────────┘
| Aspect | Business Model Canvas | Lean Canvas | Value Proposition Canvas |
|---|---|---|---|
| Creator | Osterwalder & Pigneur | Ash Maurya | Osterwalder |
| Focus | Comprehensive business model | Problem-solution validation | Product-market fit |
| Best for | Established business | Startups, new ideas | Deep customer understanding |
| Unique blocks | Partners, Relationships | Problem, Unfair Advantage | Gains, Pains, Jobs |
| Time to fill | 1-2 hours | 20-30 minutes | 30-60 minutes |
1. Lean Canvas (20 min)
↓
2. Value Proposition Canvas (for top segment)
↓
3. Customer interviews (validate)
↓
4. Iterate Lean Canvas
↓
5. Business Model Canvas (when scaling)
1. Business Model Canvas (current state)
↓
2. Value Proposition Canvas (problem areas)
↓
3. Lean Canvas (for new initiatives)
↓
4. Business Model Canvas (future state)
| Mistake | Fix |
|---|---|
| Starting with solution | Start with customer problems |
| One customer segment | Be specific, narrow first |
| Vague value proposition | Use customer's words |
| Untested assumptions | Validate with real customers |
| Static canvas | Update regularly |
| Working alone | Collaborate, get diverse input |
When presenting canvas analysis:
## Business Model: [Name]
### Canvas Type: [BMC/Lean/VPC]
### Key Insights
1. [Most important finding]
2. [Second insight]
3. [Third insight]
### Riskiest Assumptions
1. [Assumption that could kill the business]
2. [Second risky assumption]
### Next Steps to Validate
- [ ] [Experiment 1]
- [ ] [Experiment 2]
- [ ] [Customer interview focus]
/manage-business-strategy — Strategic context for business model/boost-intel — Mental models for business analysis/deep-research — Research market and competitors/generate-creative-ideas — Innovate business model components/triz — Resolve business model contradictions