meta-discovery

name	meta-discovery
description	Optimize a post for Instagram/Facebook discovery - keywords in caption, hashtags, alt text, on-screen text, and Reel/Explore signals. Use when you want a post to be found, not just seen by followers.

meta-discovery

Instagram & Facebook now use keywords, not just hashtags. Help the algorithm understand and surface the post.

Levers

• Keywords in the caption (especially the first line) - IG search and ranking read caption text now.
• On-screen text + spoken words in Reels are read by the system - say/show the topic clearly.
• Hashtags: focused, relevant niche + mid + a broad tag; CamelCase.
• Alt text describing the image (also a discovery + accessibility signal).
• Location/topic tags where relevant.
• Format signals: Reels for reach/Explore; saves & shares boost ranking - design for them.

Process

• Identify the 2-3 terms the ideal viewer would search, weave them naturally into the first line, on-screen text, and hashtags. Don't keyword-stuff.

Output

• The optimized first line + keyword list + hashtag set + alt text, with where each keyword is placed.

Guardrails

• Natural language, not stuffing. Keywords must match the actual content (no misleading metadata - brand-safety).