Parse and normalize marketing inputs into execution-ready requirement cards. Use for client Briefs, Brand Briefs, Campaign Briefs, WeChat chat records, meeting notes, voice-note summaries, scattered requirements, or one-line marketing tasks. Trigger for: $brief-analysis, Brief, 需求解析, 客户需求, 项目需求, 微信聊天记录, 会议纪要, 信息缺口, requirement analysis.
Plan integrated brand campaigns from insight to execution. Use for campaign strategy, launch plans, seasonal promotions, big-day marketing, creative themes, channel architecture, KOL cooperation, content matrices, communication rhythm and KPI targets. Trigger for: $campaign-planning, Campaign, 整合营销, 大促活动, 节点营销, 新品上市, 品牌活动, 创意主题, campaign planning.
Research and synthesize competitor analysis for brand marketing strategy. Use for competitor positioning, campaign moves, content style, KOL ecosystem, channel mix, pricing, promotion, SWOT, market gaps and differentiation opportunities. Trigger for: $competitor-analysis, 竞品分析, 竞争分析, 品牌对比, 对手研究, SWOT, 竞品内容, 竞品投放, competitor analysis.
Build consumer insights for marketing strategy and creative development. Use for target audience analysis, personas, JTBD, pain points, purchase barriers, social listening, content triggers, media habits and conversion psychology. Trigger for: $consumer-insight, 消费者洞察, 用户画像, 受众分析, 目标用户, 人群洞察, 购买决策, 痛点分析, consumer insight.
Write client-ready Chinese marketing proposal documents from strategy inputs. Use for formal campaign proposals, pitch documents, marketing plans, launch plans, annual plans, executive summaries, budget/ROI sections and presentation- ready narratives. Trigger for: $marketing-proposal, 营销方案, 策划方案, 提案, 客户提案, pitch deck, proposal writing, 活动策划, 方案文档.
Orchestrate a 4A-grade OPC brand marketing workflow. Use for turning Brand Briefs, Campaign Briefs, WeChat chats, meeting notes, scattered client demands, or one-line marketing requests into a complete Chinese marketing proposal, task order, information-gap list, execution timeline, KOL/media/budget/KPI plan, or coordinated downstream work plan. Trigger for: $opc-proposal, 品牌Brief, CampaignBrief, 提案, 营销全案, 方案, 整合营销, 达人选号, 媒介策略, 投放计划, KOL, KPI, 预算, 渠道, 行业分析, 竞品分析, 消费者洞察, 内容矩阵, 执行任务单.
Intelligently route Chinese brand-marketing work to the correct OPC Toolkit workflow and coordinate multiple skills when needed. Use when a request is broad, ambiguous, spans several marketing disciplines, explicitly mentions OPC Toolkit, or needs help choosing among brief analysis, competitor research, consumer insight, campaign planning, social content, platform adaptation, platform specifications, proposal writing, and task decomposition. Trigger for: $opc-toolkit, OPC工具包, 营销工作流, 不知道用哪个技能, 综合营销任务.
Adapt one core selling point, claim, campaign theme, script or content idea into platform-native Chinese copy and content formats. Use for Xiaohongshu, Douyin, WeChat, Weibo, Bilibili, Video Accounts, Kuaishou and ecommerce variants. Trigger for: $platform-adaptation, 多平台适配, 平台版本, 改成小红书版, 改成抖音版, 跨平台发布, 文案改写, platform adaptation.