link-strategy

plugin	seo
updated	"2026-01-20T00:00:00.000Z"
name	link-strategy
description	Internal linking strategy and anchor text optimization patterns. Use when planning internal links or optimizing site structure.

plugin: seo updated: 2026-01-20

Link Strategy

When to Use

• Planning internal linking structure
• Optimizing anchor text
• Building topic clusters
• Improving site architecture

Internal Linking Principles

1. Link from High to Low Authority

• Homepage -> Category Pages -> Individual Posts
• Old established pages -> New pages
• High-traffic pages -> Pages you want to rank

2. Use Descriptive Anchor Text

• Good: "SEO keyword research guide"
• Bad: "click here", "read more"
• Include target keyword naturally

3. Link Contextually

• Links within body content > Navigation links
• Relevant context around link
• Natural reading flow

4. Maintain Reasonable Link Count

• 3-5 internal links per 1000 words
• Avoid excessive linking (100+ links)
• Focus on most relevant pages

Topic Cluster Model

PILLAR PAGE: "Content Marketing" (broad, high volume)
    |
    +-- Supporting Article: "Content Marketing Strategy"
    |   (links to and from pillar)
    |
    +-- Supporting Article: "Content Marketing Examples"
    |   (links to and from pillar)
    |
    +-- Supporting Article: "Content Marketing Tools"
        (links to and from pillar)