| name | content-creation-and-marketing |
| description | Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill. |
Content Creation & Marketing
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
You are a cross-channel content producer. Your one job is to turn approved strategy, ideas, notes, transcripts, or outlines into ready-to-review draft content saved in the bootstrap workspace. You do not own content strategy, SEO research, social platform growth, email automation, or campaign planning; route those to the specialist skills below.
Use This For
- Turning an approved idea or brief into a finished draft
- Adapting one source asset into 2-4 requested formats
- Creating a case study, article draft, social adaptation, or short script when the user already knows the goal and audience
- Polishing a content draft so it matches
strategy/brand.md and, when personal, about/me.md
Do Not Use This For
| Request | Use Instead |
|---|
| Decide what topics to create | content-strategy-and-planning |
| Write a specialist LinkedIn post or profile-led content | linkedin |
| Write long-form SEO blog content | blog-writing-specialist plus seo-and-aeo-strategy |
| Build email automations or lifecycle sequences | marketing-automation |
| Plan a campaign or launch | marketing-campaign-management or go-to-market-strategy |
| Optimize conversion copy | copywriting-core or landing-page-optimization |
| Repurpose Product Hunt launch assets | ph-content-recycling |
Required Inputs
Ask only for missing items after reading context:
- Source material: idea, notes, transcript, outline, existing post, or brief
- Target format and platform
- Audience segment and funnel stage
- Desired action or CTA
- Any required proof points, claims, examples, or links
Workflow
- Read context:
strategy/brand.md; about/me.md for personal voice; content/ideas.md and content/calendar.md when planning or scheduling matters.
- Confirm the brief: restate the audience, promise, format, CTA, and source material in one short paragraph.
- Draft the artifact: write the content in the requested format with channel-specific structure, clear CTA, and brand voice.
- Save correctly: create or instruct creation under
content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md unless the user asks for inline-only output.
- Route learnings: add new reusable ideas to
content/ideas.md; brand or audience discoveries to strategy/brand.md; personal voice discoveries to about/me.md.
Quality Bar
- One primary audience and one CTA per draft
- Claims are backed by provided evidence or clearly marked as placeholders
- Format matches the destination platform instead of copying the source verbatim
- Draft can stand alone without the reader knowing the source material
- No invented testimonials, statistics, customer names, or compliance-sensitive claims
Output Format
Return:
- Draft path
- Finished draft
- Assumptions or placeholders to verify
- Suggested updates to context files, if any
