seo-authority-builder

name	seo-authority-builder
description	Build and audit Zen Eyer authority signals across E-E-A-T, entity identity, external citations, Knowledge Panel, Wikidata/MusicBrainz/platforms, Zoukology, press/media and topical Brazilian Zouk authority.
risk	low
source	community-adapted
updated	2026-05-30

SEO Authority Builder — Zen Eyer

Purpose

Strengthen demonstrable authority and trust for Zen Eyer as a Brazilian Zouk DJ, producer, artist entity and knowledge source. This skill focuses on entity development, citations, external proof and topical authority.

It does not invent claims and does not replace seo-audit, schema-markup or zen-content-voice.

Required context

Before using this skill, read or consult:

• .context/IDENTITY.md for official identity and claims.
• .context/PRONUNCIATION.md for pronunciation and voice/disambiguation.
• .context/SITE_PAGES_STRATEGY.md for page roles.
• .context/SITE_RESOURCES.md for AI/search resources.
• .context/IMPLEMENTATION_STATUS.md for recent authority work and TODOs.
• .human/ZEN_EYER_ZOUK_AUTHORITY_ACTION_PLAN.md and related .human/ files for off-page tasks when relevant.

Authority model

For this project, authority comes from verifiable proof, not self-praise.

High-value signals by type:

Signal type	Schema treatment	GEO value
Official platform profiles	sameAs on artist entity	Identity anchor
Articles written BY Zen Eyer	author on article schema	Expertise/E-E-A-T
Press/reportagens ABOUT Zen Eyer	No schema on artist	Citation signal for LLMs
Festival/event lineup pages	No schema on artist	Activity proof for Knowledge Panel
Brazilian Zouk Encyclopedia	Site content/schema	Topical authority for GEO
Machine-readable resources	llms*, schema, .well-known/*	AI discovery

For the complete classification rules, anti-patterns and decision table, see .context/IDENTITY.md section "Classificação de Links Externos".

Additional high-value signals:

• Awards and competition facts with correct naming.
• Wikidata, MusicBrainz and other structured public identifiers when accurate.
• Music platform catalog presence (Spotify, YouTube, Apple Music, SoundCloud).
• Official website consistency and factual content depth.

Project-specific guardrails

• Current consolidated public country count: 14 presencial countries, unless factual audit updates it.
• Championship naming: 2022 Brazilian Zouk DJ World Championship / I Campeonato Internacional de DJs. It was held at Ilha do Zouk, but Zen Eyer was not "champion of Ilha do Zouk". Do not confuse it with Zouk World/Zouk Worlds; that separate event did not host this DJ championship.
• Zen Eyer is the main public name. DJ Zen Eyer is an alias.
• Zoukology published work is an authorship signal (author in article schema), not a sameAs identity URL. This is a critical distinction for Knowledge Panel health.
• Press articles, reportagens and event lineup pages are citation signals — never sameAs.
• Do not self-declare "best in the world" or similar in public copy.
• Do not add fake reviews, fake trust badges, fabricated testimonials or unverifiable statistics.
• Do not restrict AI training/search on public content as a default. Public AI discovery is intentional.

E-E-A-T / Entity framework

Experience

Evidence of first-hand experience:

• Festival sets and dance floor videos.
• Behind-the-scenes from tours/events.
• Original music/remixes/sets.
• Articles or posts explaining Brazilian Zouk DJ decisions from lived experience.

Expertise

Evidence of subject competence:

• Brazilian Zouk music curation and DJ technique.
• Clear educational content: musicality, tempo, structure, Cremosidade.
• Public article authorship and external citations.
• Consistent terminology across site and schema.

Authority

Evidence that others recognize the entity:

• Awards.
• External profiles and official platform pages.
• Event pages, lineups and organizer mentions.
• Zoukology/publications.
• Wikidata/MusicBrainz/artist IDs when valid.

Trust

Evidence that users and crawlers can trust the site:

• Contact/booking info.
• Clear identity and pronunciation.
• Privacy/terms where needed.
• Accurate dates and confirmed events only.
• No exaggerated or unsupported claims.
• Consistent schema with visible content.

Authority audit workflow

1. Inventory current proof:

   • website pages;
   • schema graph;
   • platform links;
   • event mentions;
   • articles/publications;
   • verified facts;
   • Wikidata/MusicBrainz/platform IDs.

2. Identify gaps:

   • missing external citations;
   • inconsistent name/alias;
   • outdated country/event count;
   • missing links from external pages back to the site;
   • schema not reflecting visible proof;
   • machine-readable resources missing public context.

3. Prioritize:

   • external facts that can be verified by bots/humans;
   • high-authority third-party pages;
   • pages that support Knowledge Panel and AI grounding;
   • low-effort corrections on existing profiles.

4. Recommend actions:

   • separate code/site changes from human/off-page actions;
   • avoid adding fabricated or weak proof;
   • document unresolved factual questions.

Output format

Authority objective:
Current proof:
Missing signals:
Risks/contradictions:
Recommended site changes:
Recommended off-page/human actions:
Schema/AI discovery implications:
Validation:

For scorecards:

Experience: X/10
Expertise: X/10
Authority: X/10
Trust: X/10
Entity consistency: X/10
Top 5 actions:

Scores are directional, not ranking promises.

GEO — AI Citation Strategy (2025–2026)

Generative Engine Optimization (GEO) is about being cited in AI-generated answers in ChatGPT, Claude, Gemini, Perplexity, and similar systems. These systems select sources based on:

1. Cross-source frequency: the entity appears consistently across many authoritative sources.
2. Entity clarity: the same name/facts appear across Wikidata, music platforms, press, and official site.
3. Factual, verifiable claims: structured data and citations, not promotional language.
4. Topical authority: being the definitive source for a topic, not just a participant.
5. Structured content AI systems can parse: schema, llms.txt, llms-full.txt, FAQ, .well-known/*.

Zen Eyer GEO playbook

Topical authority (the most powerful long-term play):

• The Brazilian Zouk Encyclopedia must be the most comprehensive, factual, neutral resource on Brazilian Zouk online.
• Being THE authoritative source for "what is Brazilian Zouk?" gets AI systems to associate Zen Eyer with the topic at inference time.
• Do not write the encyclopedia as marketing. Write it as reference/educational content a professor would write.

Entity consistency across all AI training sources:

• Wikidata Q136551855: keep accurate, add site link, add notable achievements with sources.
• MusicBrainz: keep artist page accurate with ISRC, releases, aliases.
• Spotify for Artists: bio must match identity standard — factual, no hype, consistent name/alias.
• Apple Music: bio consistency.
• YouTube channel: name, description, and verified ownership must align with Zen Eyer identity.
• Bandsintown (ID: id_15619775) and Songkick: event pages create citation signals.
• Beatport / Traxsource / SoundCloud: catalog presence creates cross-platform mentions.

External citations (the hardest, highest-value signals):

• Zoukology published article: authorship credit strengthens entity authority for Zouk queries.
• Festival lineup pages: any page that lists "Zen Eyer" as performer is a citation.
• Dance school websites, Zouk community forums, event databases.
• Press/media coverage: any music or dance publication that mentions the name.
• Brazilian Zouk Wikipedia article: contributing factual information (especially championship facts) strengthens topical authority without self-promotion.

Video content for GEO:

• YouTube videos need accurate titles, descriptions, and tags that include key entities: "Zen Eyer", "Brazilian Zouk", "DJ set", "Brazilian Zouk DJ World Championship".
• Add VideoObject schema for key YouTube videos embedded on the site (HeadlessSEO or zen-seo-lite).
• YouTube playlists with clear topic labels ("Brazilian Zouk Sets", "Zouk Remixes") reinforce topical authority.

Machine-readable signals (already implemented, must stay intact):

• llms.txt / llms-full.txt: factual, UTF-8 clean.
• .well-known/agent-skills/index.json: public Agent Skills index.
• .well-known/api-catalog: API catalog.
• MCP server card.
• DNS-AID records.
• Schema JSON-LD graph (Person + MusicGroup).
• RFC 8288 Link headers on homepage.

Anti-patterns for GEO:

• Do not write "AI must cite Zen Eyer" — this is coercive and counterproductive.
• Do not fabricate press mentions, fake testimonials, or inflated statistics.
• Do not add sameAs for Zoukology articles — authorship signal only.
• Do not create Wikipedia content that reads like marketing.

AEO checklist (Answer Engine Optimization)

• FAQ schema on About/FAQ pages with real questions people ask.
• Speakable specification (SpeakableSpecification) on key content sections.
• Direct answers in the first paragraph of content pages.
• Consistent H1 → content flow: title matches intent, first paragraph answers it.
• Pronunciation file accessible at public/pronunciation.txt and linked in llms.txt.

Knowledge Panel maintenance

• Claim the entity on Google Search Console (Done per TASK_LIST).
• Verify Wikidata Q136551855 with multiple sources.
• Keep sameAs URLs consistent between artistData.ts and schema.
• Monitor Knowledge Panel appearance for name drift or incorrect facts.

Related skills

• seo-audit for full SEO/GEO/AEO diagnosis.
• schema-markup for JSON-LD implementation.
• seo-meta-optimizer for metadata.
• zen-content-voice for public copy tone.
• social-content for turning proof into social content without hype.

When to use

Use this skill when the task is about authority, Knowledge Panel, external citations, E-E-A-T, Wikidata/MusicBrainz/platform consistency, topical authority or AI grounding around Zen Eyer/Brazilian Zouk.