| name | expert-pov |
| version | 1.0 |
| last_updated | "2026-06-17T00:00:00.000Z" |
| author | genesys-growth |
| description | Extract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voice. Writes to marketing/expert-pov/expert-pov.md. Triggers - "expert pov", "founder point of view", "thought leadership angle", "one big idea", "OBI", "founder beliefs", "founder narrative" |
| goal | Turn a founder's raw thinking into a structured POV + a recommended OBI that anchors thought leadership, positioning, and brand voice. |
| outcome | marketing/expert-pov/expert-pov.md with belief map, contrarian positions, origin stories, taste profile, and a recommended OBI. |
| primitive | research |
| ontology_type | expert-pov |
| review_gate | 2 |
| inputs | {"required":[],"recommended":["tov-guidelines"]} |
| outputs | [{"type":"expert-pov","feeds_into":["positioning","product-messaging","content-strategy"]}] |
| owned_by_agent | researcher |
| mcps_used | ["exa"] |
| triggers | {"slash_commands":["/expert-pov"]} |
| status | draft |
expert-pov — founder point-of-view research skill
Extracts the founder's / expert's genuine point of view and synthesizes a recommended "one big idea" (OBI) — the belief they can credibly own for years. Writes to marketing/expert-pov/expert-pov.md. This is the source the brand voice, thought-leadership, and founder-led content all read from.
When to use
- Spinning up founder-led thought leadership and you need a defensible angle, not generic takes
- Brand voice or positioning leans on founder conviction and you want it captured once, sourced
- Before a content push where the founder is the face
When NOT to use
- For company tone-of-voice rules (use
/tov-guidelines — voice mechanics, not beliefs)
- For positioning strategy (use
/positioning — market position, not personal POV)
- When there's no real founder input to work from — see the thin-input guard below
Inputs — and the thin-input guard
Founder input is the raw material: existing content (LinkedIn posts, podcast transcripts, interviews, talks) or answers to the question bank. If the available input is thin — fewer than ~3 distinct beliefs, 1 origin story, and 1 contrarian position — halt before OBI synthesis and ask the founder for more. A fabricated POV is worse than none; it reads hollow and fails the 100 Posts Test below.
How it works
- Inputs: founder content URLs and/or interview answers. Optional:
marketing/brand/brand-voice.md for voice alignment.
- Reads (Exa MCP for public founder content): LinkedIn, podcasts, interviews, talks, prior writing.
- Produces a structured POV with these sections (matches the PulseAnalytics example):
- Belief map — core beliefs + the implicit assumptions under them + where each invites push-back
- Contrarian positions — the hot takes, with what the consensus view is and why the founder departs from it
- Origin stories — 2-3 moments that shaped the thinking (the realization, what changed)
- Taste profile — what they admire, what they reject, their quality bar
- Theme clusters — 3-5 recurring territories the founder returns to
- Recommended OBI — the one big idea, scored on authenticity / differentiation / memorability / scalability / business fit, with an activation angle
- Apply the 100 Posts Test — could the founder genuinely write 100 authentic posts on this OBI? If not, it's a campaign, not an OBI. Pick again.
- Every belief traces to a quote or a stated answer; nothing invented. Mark gaps
[UNAVAILABLE].
- Writes to
marketing/expert-pov/expert-pov.md (overwrites prior canonical; git history preserves prior versions).
Invoke
/expert-pov
Then share founder content links or answer the question bank. Or:
/expert-pov — founder LinkedIn: [URL] + this podcast transcript: [paste]
Example output
See marketing/expert-pov/expert-pov.md for the PulseAnalytics example seed. Notice: beliefs carry their counter-view; the OBI is scored, not asserted; the 100 Posts Test is applied explicitly.
Dependencies
- Reads from: founder content + interview answers (required);
marketing/brand/brand-voice.md (optional)
- Reads via Exa MCP (optional): public founder content
- Writes to:
marketing/expert-pov/expert-pov.md (canonical; thought-leadership + founder content read from here)
Customization
When there's more than one public-facing expert (a founder + a head of product who both post), run once per person — each gets their own OBI. Keep them distinct; a shared "company POV" dilutes both.
Where this fits in the chain
/tov-guidelines → company voice mechanics
/expert-pov (THIS SKILL) → founder beliefs + OBI
↓
/positioning + /product-messaging borrow the founder's framing
content (thought leadership, social) is written from the OBI
Refresh cadence
Every 6 months, or when the founder's thinking visibly shifts (a new belief shows up across recent posts).
