| name | pm-competitive |
| description | Competitive analysis framework. Research competitors, map feature gaps, identify differentiation, and track competitive moves. Use when user says "/pm-competitive", "competitive analysis", "who are our competitors", "how do we compare to X", or needs market positioning insights. |
/pm-competitive — Competitive Analysis
Structured competitive intelligence gathering and analysis.
Parameters
Invoke with parameters for different contexts:
/pm-competitive Notion → full competitive profile of Notion/pm-competitive "Linear" --focus pricing → focused pricing comparison
| Parameter | Required | Description |
|---|
competitor_name | yes | Name of the competitor to analyze |
focus_area | no | Focus on a specific dimension: pricing, features, or positioning |
Workflow
Step 1: Define the Landscape
Ask:
- "Who are your main competitors?" (or "What space are you in?" to discover them)
- "What dimensions matter most?" (price, features, UX, speed, integrations, etc.)
Step 2: Research
For each competitor, gather:
- WebSearch for recent news, funding, launches
- WebFetch their landing page — extract positioning, pricing, features
- Check Product Hunt, G2, Capterra for reviews and ratings
- Check social media for sentiment and community size
Build a profile:
## [Competitor Name]
- **Positioning**: How they describe themselves
- **Pricing**: Plans and price points
- **Key Features**: Top 5-10 features
- **Strengths**: What they do well
- **Weaknesses**: Where they fall short
- **Recent Moves**: Last 3 months of notable activity
- **Community**: Size, engagement, sentiment
Step 3: Comparison Matrix
| Dimension | You | Competitor A | Competitor B |
|---|
| Price | $X | $Y | $Z |
| Feature 1 | ✅ | ✅ | ❌ |
| Feature 2 | ❌ | ✅ | ✅ |
| UX Quality | 8/10 | 6/10 | 7/10 |
Step 4: Strategic Insights
- Your Moat: What's hard to copy?
- Feature Gaps: What do they have that you don't?
- Opportunity Gaps: What does nobody do well?
- Positioning: Where should you position given the landscape?
- Risk: What competitive move would hurt you most?
Step 5: Save & Track
Save to hq/competitive/YYYY-MM-DD-landscape.md
Offer to set up competitive monitoring:
schedule_task(
prompt="Check [competitor] website and social for new launches or pricing changes",
schedule_type="cron",
schedule_value="0 9 * * 1" // Weekly Monday 9am
)
Quick Mode
/pm-competitive How do we compare to [Competitor X]?
Focused 1:1 comparison instead of full landscape.
