Skip to main content 홈 크리에이터 minhnv0807 ai-business-skills 12-landing-page-brief-global
12-landing-page-brief-global Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`.
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29-dropshipping-mastery-global Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.
22-personal-brand-context-global Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.
23-personal-brand-strategy-global Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.
name 12-landing-page-brief-global description Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`. metadata {"version":"2.5.1","category":"content","language":"en"} triggers ["landing page brief","LP design brief","single product page","dropshipping LP","Shopify product page","landing page","lead capture page","sales page"] output A .md file with a complete 7-section brief, copy templates, technical requirements, A/B test plan, and tracking plan related ["product-marketing-context-global","02-campaign-brief-global","05-ad-copy-global","09-customer-insight-global","10-reverse-kpi-calc-global","29-dropshipping-mastery-global"]
Landing Page Brief (Global)
1 page = 1 goal = 1 CTA. No menus, no outbound links, no distractions.
Information Gathering
Ask up to 4 questions:
What product/service? Brief description + price + target audience.What is the LP goal? Lead capture (form), booking, purchase, signup?Primary traffic source? Meta Ads, TikTok Ads, Google Ads, organic, or mixed?What assets exist? Product photos/video, testimonials, social proof numbers?
Core Principles
1 page — 1 goal — 1 CTA
Principle Explanation Single goal Each page serves one action: fill a form, book a call, or buy No nav menu Remove header navigation — prevents users leaving the page No outbound links Every link should anchor-scroll to the CTA, never link out Mobile-first 70%+ of paid-ad traffic is mobile globally — design mobile first <3s load First Contentful Paint < 1.5s, Largest Contentful Paint < 3s Urgency element Countdown, limited stock, deadline — always have at least one
Length by Device
Device Total page length Avg reading time Mobile 6–8 scroll screens 90–120 seconds Desktop 4–5 scroll screens 60–90 seconds
7-Section Structure
Section 1 — Hero
Goal: Hook + deliver core value proposition within 5 seconds.
Element Requirement Character limit Headline Clear benefit, not generic 60 chars Sub-headline Short explanation of the benefit 120 chars Primary CTA Verb + benefit, contrast color (#ff6b00) 25 chars Visual Product image/video or result shot
Trust badge Customer count, ratings, partner logos 3–5 badges
Headline: [Desired result] — [Time / condition]
Example: "Clear skin in 4 weeks — without injections"
Sub-headline: [Method/product] helps [audience] [achieve result] without [main concern].
Example: "Our deep-facial protocol helps busy professionals reclaim healthy skin without downtime."
CTA: [Verb] + [benefit]
Example: "Book your free consultation"
Section 2 — Problem (Pain Agitation) Goal: Name the exact pain so the user thinks "Yes, that's me."
Element Requirement 3–5 pain points Specific, in customer's own language Consequences What happens if unsolved? Emotion Empathy words: tired, anxious, frustrated, stuck
"Are you struggling with any of these?"
- [Pain 1 — specific, situational]
- [Pain 2 — consequence of the problem]
- [Pain 3 — accompanying emotion]
- [Pain 4 — failed past attempts]
"If even one of these resonates — [product/service] is built for you."
Section 3 — Solution (How it works) Goal: Position the product/service as the answer to Section 2.
Element Requirement Solution intro 2–3 short sentences 3–4 process steps Numbered: Step 1 → Step 2 → Step 3 → Result Differentiators 3 USPs vs competitors or old methods Visual Icons or images per step
"How [solution] works:"
Step 1: [Customer action] → [Outcome of step]
Step 2: [Next action] → [Outcome of step]
Step 3: [Final action] → [End result]
Why we're different:
- [USP 1]: [Short explanation]
- [USP 2]: [Short explanation]
- [USP 3]: [Short explanation]
Section 4 — Social Proof Goal: Build trust through real results.
Element Requirement Quantity Testimonial Real name, photo, specific result 3–5 Numbers Total customers, avg rating, years experience 3–4 stats Partner logos If B2B or with major brands 4–6 logos Before/After Side-by-side result imagery 2–3 pairs Video review Customer talking about experience 1–2 videos
"[Specific result with numbers]"
— [Name], [Role/Title], [City]
[Photo or avatar]
Section 5 — Lead Form / Primary CTA Goal: Convert. This is the most critical section.
Element Requirement Form headline Restate benefit + add urgency Form fields Min: Name + Phone (2 fields). Max: + Email + 1 optional CTA button Contrast color (#ff6b00), large, high-contrast Reassurance "Information is private" or "Free consult, no obligation" Urgency Countdown timer or "[X] slots left this month"
Mobile: form spans full screen width
Each field has a clear label + example placeholder
CTA button height ≥ 48px (mobile-tap friendly)
After submit: show Thank You + redirect or confirmation
Don't request email if the goal is a phone call/chat
Section 6 — FAQ (Objection Handling) Goal: Answer 5–7 common questions to remove buying barriers.
Type Examples Pricing "How much does it cost? Any hidden fees?" Effectiveness "How long until I see results?" Safety "Are there side effects?" Process "How do I sign up?" Competition "How is this different from [alternative]?" Guarantee "Refund or warranty policy?" Timing "How long does it take?"
Format: Accordion (open/close) — collapsed by default on mobile to save space.
Section 7 — Final CTA Goal: One last, strongest call to action.
Element Requirement Headline Sum up the entire value proposition in one line CTA button Same as Section 5 — contrast color, large Urgency Restate deadline or limited stock Direct contact Phone hotline + WhatsApp/Messenger link (for non-form converters)
Technical Requirements
Performance Metric Target First Contentful Paint < 1.5s Largest Contentful Paint < 3s Cumulative Layout Shift < 0.1 Time to Interactive < 3.5s PageSpeed Score (Mobile) > 80
Required Integrations Integration Detail Meta Pixel Events: PageView, ViewContent, Lead, SubmitApplication Google Analytics 4 Events: page_view, scroll (25/50/75/100%), form_start, form_submit Form → CRM/Sheet Every submission auto-saved (HubSpot, Airtable, Google Sheets) Form → Slack/Email alert Real-time notification on new lead UTM tracking Read UTM params from URL, save with form data TikTok Pixel If running TikTok Ads: PageView, SubmitForm Google Tag Manager Manage all pixels in one container
SEO Meta Tags <title > [Main headline] | [Brand name]</title >
<meta name ="description" content ="[Sub-headline — 150–160 chars]" />
<meta property ="og:title" content ="[Main headline]" />
<meta property ="og:description" content ="[Short sub-headline]" />
<meta property ="og:image" content ="[OG image URL 1200x630]" />
<meta property ="og:type" content ="website" />
<meta name ="robots" content ="noindex, nofollow" />
Responsive Breakpoints Breakpoint Requirement Mobile (< 768px) Single column, font 16px+, CTA full width Tablet (768–1024px) 1–2 columns, prominent CTA Desktop (> 1024px) 2 columns for image+text sections, max-width 1200px
Analytics Tracking Plan Event Trigger Platform PageView Page loads Meta Pixel + GA4 + TikTok Pixel ViewContent Scrolls past Section 3 (Solution) Meta Pixel Scroll depth 25% 25% scrolled GA4 Scroll depth 50% 50% scrolled GA4 Scroll depth 75% 75% scrolled GA4 Scroll depth 100% Full scroll GA4 FormStart Click on first form field GA4 Lead Successful form submit Meta Pixel + GA4 + TikTok Pixel ClickCTA Any CTA button click GA4 (event label: section position) ClickPhone Phone number click GA4 ClickChat Live chat / WhatsApp click GA4
A/B Test Plan Test by priority — only one variable at a time:
Round 1 — Highest Impact Variable Variant A Variant B Metric Hero headline Benefit-focused Pain-focused Form conv rate CTA copy "Book free consult" "Get my offer" CTA click rate
Round 2 — Form Optimization Variable Variant A Variant B Metric Form fields 2 fields (Name + Phone) 3 fields (+ Email) Form conv rate Form position Mid-page (Section 5) Top (after Hero) Form conv rate
Round 3 — Fine Tuning Variable Variant A Variant B Metric CTA color Orange (#ff6b00) Blue (#155eef) CTA click rate Urgency element Countdown timer "X slots left" text Form conv rate
Min 200 conversions per variant before deciding
Run min 7 days to wash out day-of-week effects
Primary metric: form conversion rate (not bounce rate)
Single-Product LP for Dropshipping
Activates when context is dropshipping. Different from regular brand LP — laser-focused on conversion.
Single-Product LP Structure (mobile-first) Section Goal Element 1. Hero Stop scroll Hero image + bold headline + price + CTA button 2. Problem-Solution Validate problem "Tired of X? This Y solves it" + product photos 3. How it works Build understanding 3 steps with icons 4. Social proof Build trust Customer photos + reviews (Loox/Judge.me) 5. Features benefits Build desire 4-6 feature tiles 6. Comparison Differentiate "Us vs Alternatives" table 7. Urgency/Scarcity Push decision Stock countdown / shipping delay if delayed 8. FAQ Handle objections 6-10 common objections answered 9. CTA section Convert Repeat CTA + free shipping mention + guarantee 10. Footer Trust signal Contact + return policy + privacy
Dropshipping LP Rules
Single product per page — never list 2+ productsMobile-first design — 90% traffic from mobile (Meta/TikTok ads)Above-the-fold CTA — "Add to Cart" must be visible without scrollingStock countdown — Beeketing, Hurrify, or built-in appsCart abandonment recovery — abandoned cart email automation (Klaviyo)
Reference See skill 29-dropshipping-mastery-global for full pipeline.
Output Template # Landing Page Brief — [Product/Service Name]
Created: [YYYY-MM-DD]
Goal: [Lead / Booking / Purchase]
Traffic source: [Meta Ads / TikTok Ads / Google Ads / ...]
---
## Overview
| Item | Detail |
|------|--------|
| Product/Service | [Name] |
| Audience | [Short description] |
| Price | [Price] |
| Main USP | [3 differentiators] |
| Target conversion rate | [X%] (benchmark: lead-gen LPs 5–15%, e-com 1–5%) |
---
## Section 1 — Hero
- **Headline:** [60 chars]
- **Sub-headline:** [120 chars]
- **CTA:** [25 chars]
- **Visual:** [Image/video description]
- **Trust badges:** [List 3–5]
## Section 2 — Problem
- Pain 1: [...]
- Pain 2: [...]
- Pain 3: [...]
- Bridge: [Sentence linking pain to solution]
## Section 3 — Solution
- Intro: [2–3 sentences]
- Step 1: [...]
- Step 2: [...]
- Step 3: [...]
- USPs: [3 points]
## Section 4 — Social Proof
- Testimonial 1: [Name, result, photo]
- Testimonial 2: [Name, result, photo]
- Testimonial 3: [Name, result, photo]
- Stats: [e.g. 1,200+ customers | 4.8/5 rating | 5 yrs experience]
## Section 5 — Form
- Form headline: [...]
- Fields: Name, Phone, [optional]
- CTA: [...]
- Urgency: [Countdown / limited slots]
- Reassurance: [...]
## Section 6 — FAQ
1. [Q] → [A]
2. [Q] → [A]
3. [Q] → [A]
4. [Q] → [A]
5. [Q] → [A]
## Section 7 — Final CTA
- Headline: [Value summary]
- CTA: [Same as Section 5]
- Contact: [Phone + WhatsApp + Messenger]
---
## Technical Requirements
- [ ] Load < 3s (mobile)
- [ ] Meta Pixel: PageView, ViewContent, Lead
- [ ] GA4: page_view, scroll depth, form_ start, form_submit
- [ ] Form → CRM/Sheet (auto)
- [ ] Slack/Email lead alert (auto)
- [ ] UTM tracking with form data
- [ ] OG meta tags complete
- [ ] Responsive mobile-first
## A/B Test Plan
- Test 1: [Headline A vs B] — metric: conv rate — duration: 7 days
- Test 2: [CTA copy A vs B] — metric: click rate — duration: 7 days
- Test 3: [Form fields A vs B] — metric: conv rate — duration: 7 days
Skill Cross-references
09-customer-insight-global05-ad-copy-global10-reverse-kpi-calc-global02-campaign-brief-global13-data-analysis-global29-dropshipping-mastery-global
Quality Checklist
Content
Design
Technical
Pre-launch 