| name | 67-agency-vendor-brief |
| description | Dung khi thue NGUOI NGOAI lam — agency, freelancer, production house, vendor: scope of work, spec deliverable, so vong sua, quy trinh duyet, moc thanh toan, dieu khoan IP va bao mat, bang danh gia vendor sau du an. Kich hoat khi user nhac 'brief agency', 'thue freelancer', 'quan ly vendor', 'scope of work', 'agency lam khong dung y', 'thue ngoai quay TVC', 'bao gia agency co hop ly khong', 'onboard vendor moi'. Khong dung cho — giao viec cho nhan su noi bo thi dung skill 64-team-brief; brief creator quay UGC hoac KOC thi dung skill 06-brief-ugc-egc; nhan brief tu khach khi CHINH MINH la agency thi dung skill 20-brief-client-intake. |
| metadata | {"version":"1.0.1","category":"operations"} |
| license | MIT |
| triggers | ["brief agency","thue freelancer","quan ly vendor","brief doi tac ben ngoai","scope of work agency","agency khong deliver dung","onboard vendor moi","brief production house"] |
| output | File .md — brief du de agency lam dung ma khong can 5 cuoc hop: scope, spec, timeline, payment, IP, evaluation |
| related | ["64-team-brief","02-brief-chien-dich","41-campaign-asset-list","61-budget-planning","47-design-review"] |
Agency va Vendor Brief
Agency lam sai thuong khong phai vi ho kem — ma vi brief te va ky vong khong khop tu dau. Brief tot voi agency: it revision, dung han, dung budget. Doi xu voi agency nhu doi tac chuyen nghiep, khong phai nguoi lam thue: brief ro + feedback ro = ket qua tot nhat.
Thu thap thong tin
Doc campaign brief (02-brief-chien-dich) va asset list (41-campaign-asset-list) neu co. Neu thieu, hoi toi da 4 cau:
- Thue lam gi cu the? Video production, design, media buying, PR, KOL booking, dev landing page?
- Timeline va deadline cung? Ngay bat dau, ngay phai co final.
- Budget da duyet bao nhieu? Da bao gom VAT chua, dieu khoan thanh toan the nao?
- Deliverable cu the can nhan la gi, va ai la dau moi duy nhat phia minh?
Nguyen tac
- Brief van ban, luon luon. Du quan he than den dau — noi mieng thi khong co can cu khi tranh chap.
- Feedback tu MOT nguoi. Nhieu nguoi gop y cung luc lam agency roi va keo dai revision.
- Chot so vong revision trong phi. Khong gioi han revision nghia la khong ton trong thoi gian ca hai ben.
- Ghi ro cai KHONG bao gom. Day la cach duy nhat chan scope creep.
- Payment theo milestone. Khong tra 100% truoc khi bat dau.
- Danh gia vendor sau moi project. Xay database noi bo de lan sau chon nhanh va dung.
Quy trinh
Buoc 1 — Chuan bi truoc khi tim vendor
Chot: muc tieu project (do duoc), budget tran, deadline cung, va deliverable toi thieu chap nhan duoc. Neu chua ro 4 thu nay, chua nen di brief agency.
Buoc 2 — Viet brief va gui
Dung template o duoi. Gui kem brand guideline (46-brand-guideline), brand voice (35-brand-voice), va 3-5 reference tot + reference khong muon.
Buoc 3 — Nhan bao gia va chot scope
So sanh bao gia theo cung scope, khong so sanh theo tong tien. Chot lai bang van ban: scope, so vong revision, timeline, payment milestone.
Buoc 4 — Van hanh trong project
Giu dau moi duy nhat hai ben. Feedback dung han da cam ket (agency tre vi minh feedback cham la loi minh). Feedback phai cu the va hanh dong duoc — khong noi "can hay hon".
Buoc 5 — Nghiem thu va danh gia
Doi chieu deliverable spec. Duyet visual qua 47-design-review, duyet noi dung qua 62-marketing-review. Sau khi thanh toan xong, cham diem vendor va ghi vao database.
