proposal-generation

name	proposal-generation
description	When a founder needs to create a sales proposal, statement of work, contract, NDA, or master service agreement. Activate when the user mentions proposal, SOW, quote, contract, NDA, MSA, or needs to formalize a deal.
related	["sales-script","cold-outreach"]
reads	["startup-context"]
tags	["nontechnical","startup-founder-skills","proposal-generation","sales","grants"]

--|---------| | Payment terms | Net-30, milestone-based, monthly retainer | | IP ownership | Work-for-hire (US), assignment (EU/UK), Nutzungsrechte transfer (DACH) | | Liability cap | 1x contract value (standard), 3x (high-risk) | | Termination | For cause (14-day cure), convenience (30/60/90-day notice) | | Confidentiality | 2-5 year term, perpetual for trade secrets | | Dispute resolution | AAA (US), ICC (EU), LCIA (UK), DIS (DACH) |

Jurisdiction-Specific Rules

• US (Delaware): Work-for-hire doctrine applies under Copyright Act 101. Arbitration via AAA Commercial Rules. Non-competes enforceable with reasonable scope/time.
• EU (GDPR): Must include Data Processing Addendum for any personal data. IP assignment may require separate written deed. Arbitration via ICC.
• UK (post-Brexit): Governed by English law. IP under Patents Act 1977 / CDPA 1988. UK GDPR applies. Arbitration via LCIA Rules.
• DACH: BGB governs contracts. Written form required for certain clauses (para 126 BGB). Authors retain moral rights — must explicitly transfer Nutzungsrechte. Non-competes max 2 years with compensation required (para 74 HGB). Include Schriftformklausel.

Pricing Presentation Strategy

Present three tiers to anchor the prospect and make the middle option feel natural:

	Starter	Recommended	Premium
Scope	Core deliverables	Core + integrations	Everything + custom work
Best for	Teams getting started	Most teams	Enterprise needs
Price	$X	$Y	$Z

Always lead with value before cost. Show ROI math: "This investment of $X saves $Y, paying for itself in Z months."

SOW-Specific Guidance

A Statement of Work is operational, not persuasive. Key sections:

• Deliverables table — Each deliverable gets a row: description, acceptance criteria, delivery date
• RACI matrix — Roles and responsibilities for each workstream
• Change management — How to handle scope changes and the approval process
• Payment schedule — Tied to milestones, not just calendar dates
• Assumptions — Conditions the timeline and price depend on

Common Pitfalls

1. Missing IP assignment language — "Work for hire" alone is insufficient in EU; DACH needs explicit Nutzungsrechte transfer
2. Vague acceptance criteria — Always define what "accepted" means with written sign-off and rejection windows
3. No change order process — Scope creep kills fixed-price projects; add a clause for out-of-scope work
4. Jurisdiction mismatch — Choosing Delaware law for a German-only project creates enforcement problems
5. Missing liability cap — Without a cap, one bug could mean unlimited damages
6. Oral amendments — Always require written amendments signed by both parties

Disclaimer: Not a substitute for legal counsel. Use these as strong starting frameworks; review with an attorney for high-value or complex engagements.

Related Skills

• sales-script — Use for the sales conversations that precede the proposal
• cold-outreach — Use to generate the initial conversations that lead to proposal-stage deals

Examples

Prompt: "I need a fixed-price contract for a $45K web app project with a German client."

Good output snippet:

# SOFTWARE DEVELOPMENT AGREEMENT

Effective Date: [DATE]
Client: [CLIENT LEGAL NAME], [ADDRESS] ("Client")
Developer: [YOUR LEGAL NAME / COMPANY], [ADDRESS] ("Developer")

Governing Law: German law (BGB)
Arbitration: DIS Rules, [CITY]

## 2. PAYMENT
Total Fee: EUR 45,000

| Milestone | Amount | Due |
|-----------|--------|-----|
| Contract signing | 50% (EUR 22,500) | Upon execution |
| Beta delivery | 25% (EUR 11,250) | [DATE] |
| Final acceptance | 25% (EUR 11,250) | Within 5 days of acceptance |

## 3. INTELLECTUAL PROPERTY
Upon receipt of full payment, Developer assigns all Nutzungsrechte
(usage rights) in the Work Product to Client. Developer retains moral
rights per German copyright law (UrhG).