content-engine

name	content-engine
description	Produces content strategy and individual content pieces calibrated to a product's GTM motion. Covers SEO (traditional), AEO (AI search optimisation), and distribution. Reads business context and GTM spec first. Use for blog posts, LinkedIn content, GitHub documentation, technical write-ups, community posts.

Content Engine

Pre-requisites

Invoke business-context skill. Read GTM spec for this product.

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Content ↔ Motion mapping

Motion	Content priority	Output type
Developer-led (Sigil)	Technical depth + honest data	GitHub README, write-ups, responsible disclosure, HN posts
Content-led (InstaIndex)	SEO + AEO — compound over time	Blog posts targeting questions, AI-optimised answers
Community-led	Helpfulness first, product second	Reddit answers, Slack community posts, forum replies
Relationship-led (Operable)	Thought leadership + proof	LinkedIn posts, industry event talk abstracts, case studies

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AEO Framework (AI Engine Optimisation)

InstaIndex's own AEO is a proof-of-concept. Apply this to every content piece.

What AI search engines want

1. Direct answers — lead with the answer, not the context
2. Structured format — headers, short paragraphs, numbered steps
3. Specificity — dates, numbers, named tools, exact processes
4. Authority signals — cited data, named sources, verifiable claims
5. Question-answer pairing — match the query format buyers use

AEO checklist for every piece

• Does the title match a question someone would ask an AI?
• Does the first paragraph answer the question directly?
• Are there H2/H3 headers that match related questions?
• Are claims backed by specific numbers or named sources?
• Is there a clear unique insight (not just a summary of known facts)?
• Is the content scannable in 30 seconds?

AEO question targets per product

Sigil:

• "how do I audit AI agent code for security vulnerabilities"
• "MCP server security risks"
• "Claude Code security audit"
• "AI agent supply chain risk"

InstaIndex:

• "why is my website not indexed by AI search engines"
• "how to get indexed by ChatGPT search"
• "IndexNow vs Google Search Console"
• "how to speed up Google indexing 2025"
• "AEO vs SEO difference"

PolicyPA:

• "how to choose private health insurance Australia"
• "best health insurance comparison site Australia"
• "how do health insurance comparison sites make money"

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Content formats by channel

Blog posts (InstaIndex, Sigil)

Structure:

1. Question hook — title is the question, or title answers the question
2. Direct answer — first 2 sentences answer it completely
3. Why it matters — context for people who need more
4. The specific detail — what makes this post uniquely useful
5. One thing to do — actionable close

Target: 800-1200 words for AEO focus. 2000+ for deep technical credibility (Sigil).

LinkedIn posts (Operable, Reece personal brand)

Format: insight → proof → implication → call to action

• No hashtag spam
• Dry voice — "most funds are still doing X manually. here's what the data says"
• Investment operations specificity — not generic fintech

GitHub README (Sigil)

The README is the top-of-funnel. It must:

• State the specific problem in line 1
• Show the detection rate in the first screen
• Have a working example in under 5 commands
• Link to the responsible disclosure paper

HN posts (Sigil)

"Show HN: Sigil — automated security audit for AI agent code"

• Lead with what makes it interesting technically (37 vector patterns, 97.96% validated)
• Acknowledge what it doesn't do
• Invite critique — security community respects honesty

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Content calendar framework

Sigil: 1 technical post per month (GitHub, cross-post to security blogs) InstaIndex: 2 AEO-optimised posts per week (compound SEO) Operable: 1 LinkedIn post per week (thought leadership, investment ops specific) PolicyPA: 1 media pitch per month once product is live

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Output

Save content pieces to .nomark/growth/<product>/content-<date>-<slug>.md. Include:

• Headline
• AEO question targeted
• Full draft
• Distribution plan (channel + timing)
• Success metric (views, shares, ranking signal)