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Identify the trigger events that make ICP-fit prospects ready to buy, and how to monitor for them. Use when shifting from spray-and-pray to event-triggered outbound.
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SOC 직업 분류 기준
| name | trigger-event-finder |
| description | Identify the trigger events that make ICP-fit prospects ready to buy, and how to monitor for them. Use when shifting from spray-and-pray to event-triggered outbound. |
| tier | core |
| category | discovery |
| rr_companion | optional |
| needs_mcp | [] |
| license | MIT |
| version | 1.0.0 |
| maintainer | jarektkaczyk |
Triggered outbound dramatically outperforms cold outbound because timing is the most underrated variable in conversion. A buyer 2 weeks after a funding round is a different person than the same buyer 6 weeks before. trigger-event-finder maps the events that move your ICP from "passive" to "active intent" and tells you how to monitor for them. Without a monitoring plan, trigger identification is just theory - you need to know the signal, the source, and the lag time between event and action.
audience-builder first to define who you're watchingicebreaker to build the trigger-anchored message firsticp-defineraudience-buildericebreakerRequired: An ICP document or paragraph with at least:
If the ICP has no trigger events section at all, stop:
"The ICP you've pasted has no trigger events. Before identifying how to monitor for triggers, you need to know which situations create urgency to buy. Run
icp-definerand populate the Trigger Events section, then come back."
These fire at a specific point in time and correlate tightly with buying intent. Worth building dedicated monitoring for each.
Funding rounds A new round means new budget, new operational ambitions, and a leadership team under pressure to show progress. Series A and B are the highest-signal rounds for most B2B tools - the company is now large enough to professionalize and has budget to do it.
/company/{slug}/funding_rounds API, or daily Crunchbase Alerts for saved searches), the Funded Today newsletter (daily digest of Crunchbase new rounds), TechCrunch and the specific trade press for the ICP's industryLeadership changes (new VP or CXO in your buying role) New leaders evaluate the existing tool stack in the first 90 days. They come in with mandates, not institutional attachment to the current setup. This is a structural buying window.
Specific job postings that signal the pain A company posting for the role that maps to using your product is signaling they're scaling the function. A company posting for "Head of Data Quality" is a different signal than a company posting for a general data analyst.
/boards/{companySlug}/jobs endpoint (works for Greenhouse-hosted job pages without auth), We Work Remotely for remote-first ICPs, Wellfound for startupsRegulatory deadlines (industry-specific) In compliance-heavy industries (healthcare, fintech, legal tech), regulatory deadlines create hard timelines. A company that has 6 months to achieve SOC 2 compliance is not the same as a company in a post-deadline panic.
Earnings calls mentioning the pain (public companies) Public companies disclose strategic priorities and operational problems in earnings calls. If the CFO names "operational efficiency" as a Q3 priority, the VP of Operations is now funded to act.
These suggest fit and openness to conversation, but don't pinpoint a specific moment. Combine with high-signal triggers for prioritization; don't lead the sequence with a medium-signal trigger alone.
Overall headcount growth (hiring spree) A company that grew from 100 to 180 employees in 3 months is in scaling mode. Scaling mode creates operational debt.
Tech stack changes detected from job postings A job posting that now requires "experience with Snowflake" where last year it required "experience with Redshift" signals a migration. That migration may create buying opportunities at the integration or workflow layer.
M&A activity in their space When a direct competitor gets acquired, the acquiree's customers often go into "evaluate alternatives" mode. The acquirer's customers sometimes have the same reaction.
Industry awards and shortlists Companies that make a "fastest growing" list or an industry ranking have leadership teams in motion - they're growing fast and may be buying tooling to support it.
These are weak signals individually but free to watch and useful for warm context when used alongside a stronger trigger.
Social posts mentioning the pain by name The ICP contact posting publicly about the problem is as warm as cold outbound gets. Not common, but high value when it happens.
Conference attendance or speaking slots Attending a conference signals active engagement with the topic. Speaking at one signals enough subject matter ownership to have a point of view.
Blog posts on their company site about related projects A company that published a blog post titled "How We Rebuilt Our Data Pipeline" is mid-project and talking publicly about it. Their engineering team is in the weeds on exactly the problem.
This skill outputs a monitoring PLAN. It does NOT execute the searches, set up the alerts, or pull the data. To act on this output: pick the 2-3 highest-signal triggers for your ICP, set up the monitoring tools listed above, and build a lightweight process to process the feed daily or weekly.
If you have a web search MCP installed (e.g., a Brave Search MCP, a SerpAPI MCP, or a Crunchbase MCP), you can use this skill's output as the brief for that tool to execute the monitoring queries.
A future version of this skill will connect directly to monitoring sources and surface live trigger events against a saved prospect list.
Watching 3-5 high-signal triggers for a list of 100 prospects is a daily 20-minute job - a spreadsheet and a handful of saved searches will do it. Watching 20 triggers across 10,000 prospects is full-time operational work; tools like Clay, Apollo, and ReachRobin's signal-detection features automate it. The skill is the brief; the tool is the execution layer.
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