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Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.
Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.
Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.
Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.
| name | content-marketing |
| description | Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels. |
Help the user build effective content marketing using frameworks from 23 product leaders who have built content engines at companies like Notion, First Round, and The Pragmatic Engineer.
When the user asks for help with content marketing:
Meltem Kuran: "If people aren't asking this question to Google, you can write all the content you want, it doesn't matter, nobody's going to find it." Verify that people are actually searching for the topic before investing in creation.
Camille Ricketts: "The way that you think about product market fit, you have to think about content market fit... What is it that they need to get promoted? What is it that they need to avoid failure?" Treat content as a product that solves specific professional anxieties.
Camille Ricketts: "Painkillers always win. Can your content be a painkiller? Can it help people out of situations that are causing them a lot of pain?" Focus on solving specific pain points rather than providing general 'vitamins.'
Lulu Cheng Meservey: "Going direct means that the founder or executive has to be speaking from themselves. First person, speaking in a human voice authentically. You see them make mistakes, you see them be vulnerable." Corporate accounts fail; personality wins.
Meltem Kuran: "The main thing to think about is, is the Google search over? If someone reads your content, are they going back to Google to continue reading more or is the Google search over?" Write content that fully satisfies user intent.
Julian Shapiro: "I'm spending as many hours going back and rewriting old blog posts as I am writing new ones. I consider everything I write to be evergreen." Regularly update old content rather than chasing news cycles.
Sriram and Aarthi: "The most important thing is just get started and do something every single day... it builds muscle, it gets you familiar with the medium." Daily reps matter more than polish when starting out.
Ethan Smith: "The future of content is clearly AI-assisted. Clearly, you and I will be using AI to help us write, so it's not no AI at all, but it's not 100% generated with AI." Human expertise provides the 'information gain' that search engines reward.
For all 35 insights from 23 guests, see references/guest-insights.md
