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Help users design effective surveys. Use when someone is creating customer surveys, NPS measurements, product-market fit surveys, or feedback collection mechanisms.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
SOC 직업 분류 기준
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Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.
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| name | designing-surveys |
| description | Help users design effective surveys. Use when someone is creating customer surveys, NPS measurements, product-market fit surveys, or feedback collection mechanisms. |
Help the user design effective surveys using frameworks from 9 product leaders who have built rigorous research and feedback systems.
When the user asks for help with surveys:
Judd Antin: "NPS is the best example of the marketing industry marketing itself. The consensus in the survey science community is that NPS makes all the mistakes. Customer satisfaction, a simple CSAT metric, is better. It has better data properties, it is more precise, it is more correlated to business outcomes." Use CSAT with 5-7 item scales instead.
Nicole Forsgren: "Let them pick three, just three. Of those three, how often does this affect you? Is this hourly? Is this daily? Is this weekly?" Limit respondents to their top barriers to keep data clean, then measure frequency to weight impact.
Gia Laudi: "Very importantly, they signed up for your product recently enough that they remember what life was like before. Generally, we say that's in the three to six-month range." Target customers who have been using the product 3-6 months so their memory of the 'before' state is fresh.
Laura Schaffer: "We just asked for forgiveness and put these questions into the signup flow. An improved conversion by like 5%, just improved signups." Adding 'good friction' in the form of targeted questions can increase conversion by reassuring users they're in the right place.
Nicole Forsgren: "You're asking four different questions there. If someone answers yes, was it the build? Was it the test? Was it slow or was it flaky?" Ensure each survey question only asks about one specific variable.
Madhavan Ramanujam: "Identify the most important for you, and the least important. If you do this a few times, you will be able to prioritize the entire feature set in a relative fashion." MaxDiff (Most/Least) surveys are superior to simple ranking for identifying value drivers.
For all 10 insights from 9 guests, see references/guest-insights.md
