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App Store expert for iOS app submission and distribution. Use when preparing for App Store submission, review guidelines, metadata, screenshots, TestFlight, app signing, or resolving rejection issues.
Codex 또는 Claude로 설치 이 Prompt를 복사해 Codex, Claude 또는 다른 어시스턴트에 붙여 넣으면 Skill 페이지를 검토하고 설치를 진행할 수 있습니다.
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| name | ios-app-store |
| description | App Store expert for iOS app submission and distribution. Use when preparing for App Store submission, review guidelines, metadata, screenshots, TestFlight, app signing, or resolving rejection issues. |
Expert guidance for App Store submission and distribution.
# Required fields
- App Name (30 characters max)
- Subtitle (30 characters max)
- Privacy Policy URL
- Primary Category
- Secondary Category (optional)
- Content Rights
- Age Rating
# Per version
- Version Number (1.0.0)
- What's New (4000 characters max)
- Description (4000 characters max)
- Keywords (100 characters max)
- Support URL
- Marketing URL (optional)
# iPhone
- 6.9" (iPhone 16 Pro Max): 1320 x 2868 or 1290 x 2796
- 6.5" (iPhone 14 Plus): 1284 x 2778 or 1242 x 2688
- 5.5" (iPhone 8 Plus): 1242 x 2208
# iPad
- 12.9" iPad Pro: 2048 x 2732
- 11" iPad Pro: 1668 x 2388
# Minimum: 2 screenshots per size
# Maximum: 10 screenshots per size
- 15-30 seconds
- App content only (no hands/devices)
- No pricing info
- Same dimensions as screenshots
// Types to declare:
// - Contact Info (name, email, phone)
// - Health & Fitness
// - Financial Info
// - Location
// - Contacts
// - User Content
// - Browsing History
// - Search History
// - Identifiers
// - Usage Data
// - Diagnostics
// PrivacyInfo.xcprivacy
// Required for:
// - Apps using required reason APIs
// - SDKs
// Example APIs requiring declaration:
// - NSUserDefaults
// - File timestamp APIs
// - System boot time APIs
// - Disk space APIs
<!-- PrivacyInfo.xcprivacy -->
<dict>
<key>NSPrivacyAccessedAPITypes</key>
<array>
<dict>
<key>NSPrivacyAccessedAPIType</key>
<string>NSPrivacyAccessedAPICategoryUserDefaults</string>
<key>NSPrivacyAccessedAPITypeReasons</key>
<array>
<string>CA92.1</string>
</array>
</dict>
</array>
</dict>
- Up to 100 internal testers
- App Store Connect users only
- No review required
- Immediate availability
- Up to 10,000 testers
- Public link option
- Beta App Review required
- 90-day expiration
// Build number increment
// Format: YYYYMMDDHHMM or sequential
// What to Test notes
// - Clear testing instructions
// - Known issues
// - Features to focus on
// Feedback collection
// - In-app feedback mechanism
// - TestFlight feedback system
# Development
- iOS App Development
- Installed on dev machine
- For development builds
# Distribution
- iOS Distribution (App Store)
- Required for App Store submission
- Or Ad Hoc for direct distribution
# Types
- Development: Testing on devices
- App Store: App Store submission
- Ad Hoc: Direct device distribution
- Enterprise: Internal distribution
# Automatic Signing (Recommended)
# Xcode manages profiles automatically
<!-- MyApp.entitlements -->
<dict>
<key>aps-environment</key>
<string>production</string>
<key>com.apple.developer.icloud-container-identifiers</key>
<array>
<string>iCloud.com.myapp</string>
</array>
</dict>
// Release configuration
// - Optimization: Fastest, Smallest
// - Debug Info: DWARF with dSYM
// - Strip Swift Symbols: Yes
// Version & Build
// CFBundleShortVersionString: 1.0.0 (marketing)
// CFBundleVersion: 1 (build number, increment each upload)
1. Select "Any iOS Device" destination
2. Product > Archive
3. Organizer opens
4. Validate App (catches common issues)
5. Distribute App > App Store Connect
# ci_scripts/ci_post_clone.sh
#!/bin/sh
# Run after repository clone
# ci_scripts/ci_pre_xcodebuild.sh
#!/bin/sh
# Run before build
# ci_scripts/ci_post_xcodebuild.sh
#!/bin/sh
# Run after build
# 1. Safety
- User Generated Content moderation
- Objectionable content filters
- Reporting mechanisms
# 2. Performance
- Accurate descriptions
- Complete functionality
- Stable performance
# 3. Business
- Clear pricing
- Subscription terms visible
- Refund information
# 4. Design
- Apple UI guidelines
- Proper permissions usage
- No misleading UI elements
# 5. Legal
- Privacy compliance
- Data handling transparency
- Terms of service
// Only request when needed
// Provide clear context
// Example: Camera permission
// Before: "Camera access needed"
// After: "Take photos for your profile picture"
// Info.plist descriptions must be meaningful
<key>NSCameraUsageDescription</key>
<string>Take photos to create workout progress pictures</string>
1. Read rejection reason carefully
2. Check specific guideline cited
3. Options:
- Fix and resubmit
- Reply with clarification
- Request phone call with reviewer
- Appeal to App Review Board
- App features
- Subscriptions
- Digital content
- Virtual currencies
// NOT required for:
- Physical goods
- Real-world services
- Person-to-person services
# Apple manages international pricing
# Select tier, Apple converts
# 30% commission (15% for small business)
# Subscriptions: 30% first year, 15% after
- Impressions
- Product Page Views
- App Units (downloads)
- In-App Purchases
- Sales
- Crashes
- Retention
# Best practices:
- Respond within 24-48 hours
- Be professional and helpful
- Offer solutions
- Don't be defensive
- Thank users for feedback
# When to update:
- Bug fixes
- New features
- iOS compatibility
- Security patches
# Update metadata:
- Update "What's New"
- Update screenshots if UI changed
- Update keywords if relevant
# Gradual rollout over 7 days:
# Day 1: 1%
# Day 2: 2%
# Day 3: 5%
# Day 4: 10%
# Day 5: 20%
# Day 6: 50%
# Day 7: 100%
# Can pause or expedite